Dec 22, 20144 min read

Marketing Day: Twitter iOS Analytics, Omni-Channel & Native Mobile Ads

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Twitter Providing Link To Tweet Analytics For Some iPhone Users

Soon marketers may not need to leave their app to judge the effectiveness of recent Tweets.

5 Days Of Equality Campaign Recognizes Revoked Same-Sex Marriages

Working with Razorfish New York, LGBT advocate and news organization GLAAD launched 5 Days of Equality, a social media-style anniversary celebration for 31 same sex couples who were married last year and then had their nuptials pulled out from under them five days later. Last year, the Australian Capital Territory passed a bill that legalized […]

7 Challenges Facing Google With The Rise Of Native Mobile Advertising

Can Google’s search and display businesses compete as native in-stream advertising takes hold on mobile?

Mobile’s Promise For 2015

For marketers and agencies alike, 2014 was considered the year of mobile. There were countless articles, predictions and reports this year about how mobile advertising spend would increase across industries. According to eMarketer, total media ad spend in the U.S. saw its largest increase in a decade, and mobile was set to lead this year’s […]

Omni-Channel Finally Becomes Mainstream In 2015

While “omni-channel” has been a buzzword for the past few years, it’s fairly acknowledged in the retail and marketing worlds that very few companies are actually doing it — or doing it well. It’s clear from the Black Friday and Cyber Monday holiday sales that in-store and online sales are no longer two distinct experiences. […]

Check Out the MarTech 2015 Speakers: A Who’s Who of Brands

Join Aetna, Netflix, Dell, CA and More – Register Now for Best Rates At MarTech: The Marketing Tech Conference, we’ll connect the dots between technical possibilities and strategic opportunities reshaping of modern marketing. Making those connections will be a roster of innovative thinkers and doers – industry-defining executives and analysts who will help you understand […]

8 Reasons Why Loyalty Programs Are Imperative For Marketers

Companies throughout the nation are now utilizing loyalty programs more often than ever before. These organizations understand the importance of retaining existing customers and choose to implement a system directed specifically at building customer loyalty. What exactly is a loyalty program, then? While the specifics of each program may differ, the premise remains the same: a […]

Marketing Land’s Top 10 News Stories Of 2014: Facebook Layout Changes, Oscar Selfies, CIA Tweets & More

Our look at the most popular news stories we covered in 2014 kicks off two weeks of year-in-review lists.

How Google Became A Santa Tracker Tradition To Rival NORAD

Will future generations think of Santa tracking as synonymous with Google as past ones have thought of for NORAD?

Omni-Channel To Omni-Fail: How Target Went Wrong From Sale To Customer Service

One of the major buzzwords in retail is “omni-channel.” The notion behind that overused term is the delivery of a consistent brand and shopping experience across channels: online, mobile or in store. According to the omni-philosophy, traditional retailers are supposed to be breaking down the walls between their “.com” and actual store experiences for the benefit of both: buy online, pick up […]

Another Year, Another “Facebook Isn’t That Popular With Teens” Report

While teen Facebook use is nearly 2x the nearest competitor, the social giant has once again displayed a slip in market-share according to a new study.

Google Sues State Attorney General Who Allegedly Conspired With MPAA

State Attorneys General are the top cops in every state and have traditionally been regarded as public officials of the highest integrity. However recent revelations from the NY Times and The Verge suggest they are now being targeted and manipulated by industry groups that can’t accomplish their objectives through formal legislation. As The Verge reported last week, the Motion Picture […]