May 28, 20145 min read

Marketing Day: Twitter Growth, Yahoo Video Service & EU To Review Facebook/WhatsApp Deal

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

TweetDeck Enables Team Sharing Of Scheduled-Tweet Queues & Posting Photos In Advance Twitter-owned TweetDeck is taking steps into HootSuite territory by adding the ability to share photos in scheduled posts and, perhaps more importantly, for social teams to work together on a shared queue of posts. The announcement yesterday on Twitter’s blog focused on being able to include photos on tweets scheduled in advance. It’s a feature […]
Infographic: Using User Generated Content To Boost Sales If you do online retail, you probably know all about SEO, SEM and other acronyms. But how about UGC: user generated content? UGC might be a good way to allow your own customers to make pitches to new ones about your products. The folks at Offerpop have put together an infographic pull of ideas, such […]
Watch the Beautiful Ad This 14-Year-Old Girl Created For SmartyPants Content. Brand advocacy. Teenage girls. What do these three things have in common? They were uniquely combined to create a wonderful piece of content for family-centered vitamin brand SmartyPants. Working with Ramaa Mosley’s Adolescent, a company which champions the work of teenage filmmakers, SmartyPants commissioned 14-year-old Lily Eliana Walsh to create a video about the […]
Yahoo Launching Video Service To Compete With YouTube This Summer According to a report on AdAge.com yesterday, Yahoo is planning to launch their video service later this summer in an effort to compete with Google’s YouTube. “For video creators dissatisfied with YouTube, Yahoo has a compelling pitch: more generous revenue-sharing deals, or fixed ad rates that are significantly higher than YouTube is currently delivering to creators,” […]
Origami Logic Launches Enterprise Marketing Intelligence Platform For Cross-Channel Analysis Today, Origami Logic released its new Marketing Intelligence Platform to help enterprises aggregate and analyze their online marketing activities in real time. The platform is designed to help marketers move away from cumbersome data collection and spreadsheet reporting and to make faster, informed decisions. Opher Kahane, Origami’s founder and CEO said in the announcement, “With […]
Facebook To EU: Please Review Our WhatsApp Deal Usually, companies don’t want to be subjected to regulatory scrutiny. However this time, it appears, Facebook is actively soliciting antitrust review of its roughly $19 billion WhatsApp acquisition from the European Commission. As explained in a Wall Street Journal article the strategy appears to be an end run around individual country regulatory authorities, seeking to […]
App Annie, App Analytics Company, Acquires Distimo App Annie, the mobile app analytics and marketing company has announced they’ve acquired their competitor Distimo. Bertrand Schmitt, CEO of App Annie said “acquiring Distimo will help us further accelerate.” The acquisition means that Distimo’s founders will take key roles within the App Annie team, and Distimo’s Netherlands offices will become App Annie’s European R&D […]
Google Analytics New Roll-Up Reports Aggregate Data For Multiple Sites & Apps Google Analytics announced the launch of Roll-Up Reports yesterday, a new reporting tool that aggregates executive-level business data from multiple sites and apps within a single interface. According to the announcement, the new Roll-Up Report’s “Executive Dashboard” includes summaries of key data in real-time for users who manage multiple sites, brands or franchises. Beyond summaries […]
Get To Know: eBay CMO Richelle Parham As Chief Marketing Officer of eBay North America, Richelle Parham leverages her background in consumer and digital marketing to develop strategies and execute marketing activities that reach eBay’s 140+ million active users. Parham has been with eBay since 2010, and is responsible for all areas of the online auction site’s North American marketing, including: consumer […]
Message Bus Releases Email Platform Update Featuring Real-Time Analytics Message Bus, which launched in 2010 to provide cloud-based email infrastructure, today announced the launch an update of its email platform for high volume email senders. The company focuses on email deliverability and reputation management. The Message Bus platform allows marketers to segment emails by distinct types — transactional, marketing, social, etc — and send […]
What To Expect And How To Prepare As The U.S. Mobile Landscape Matures Marketers of late have been inundated with the idea of the proverbial rising tide of mobile. But by mid-2014, this idea, while still certainly still ringing true for many emerging or developing markets, has largely run its course within the U.S. The tide rose, we’re standing waist deep, and, as the landscape steadies, the short-term […]
How To Activate Tribes For Viral Content Marketing Success The idea of “Tribes,” popularized by Seth Godin and others, is just a fancy way of articulating the idea that the internet has allowed for massive segmentation of individuals. These silos of individuals can be thought of as tribes because they behave cohesively and respond similarly to stimuli that resonate with their shared interests, desires […]
Look Ma, No Steering Wheel In Google’s New Self-Driving Cars It now seems inevitable that self-driving cars will become mainstream in the next 25 years. And Google is largely responsible. While other companies have comparable technology, Google has the visibility and cultural sway to push the notion effectively. Today, the company revealed that it had built and would be “releasing” its own car prototypes. They […]
Twitter Forecast: 24% Growth In 2014, Led By Surge In Asia-Pacific Region Twitter’s active user base stands to grow by 24.4% in 2014, fueled by an especially strong surge in the emerging markets of India and Indonesia, according a forecast released today by eMarketer. In fact, the Asia-Pacific region has more active Twitter users than either North America or Western Europe, according to eMarketer, and by the […]