Sep 7, 20182 min read

Marketing Day: Twitter gets audio, Facebook Instant Experience ads & more

Here’s our recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

Ogilvy’s Michael Tidmarsh: Creative agency models are changing to accommodate growing use of tech Sep 7, 2018 by Robin Kurzer Agencies are shifting from traditional AOR relationships with a substantial retainer to ‘much more project work, much more bespoke work.’
Twitter adds audio-only broadcasting for iOS app, Periscope Sep 7, 2018 by Robin Kurzer Responding to user demand, Twitter gets in on the rising popularity of audio.
Facebook renames Canvas ads ‘Instant Experience’ ads, gives them pixel capabilities Sep 7, 2018 by Amy Gesenhues The full-screen mobile ad can now be used in retargeting campaigns.
Find anomalies in your campaign spending with this Google Ads script Sep 7, 2018 by Daniel Gilbert Contributor Daniel Gilbert shares a customizable script that lets you check for overspending or underspending in your Google Ads account by finding changes in spending.
6 ways the August core algorithm update impacted local business Sep 7, 2018 by Joy Hawkins Was your site affected by the recent core algorithm update? Here’s a look at the changes made to local and small business sites after the update.

US Chamber of Commerce calls on feds to preempt CA privacy law Sep 7, 2018 by Greg Sterling Pressure is building from business interests for new federal privacy legislation.