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Marketing Day: Twitter Experiments With Trends Box, Event Ads Coming To Facebook News Feed & Mo

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Twitter Tests Desktop Trends Box That Displays Details About Each Trend The trends box on Twitter’s desktop site is very spartan — a list of 10 topics and hashtags displayed without context and tucked inconspicuously into either the right or left rail. It’s likely many users overlook the feature, making it a missed opportunity for Twitter as it attempts to make its platform more engaging and […]

  2. Think Breadcrumb Links Aren’t Good For User Experience? Yes, They Are! Web designers and UX professionals have long butted heads on this issue. Can they find a common ground? Columnist Shari Thurow weighs in.

  3. Pay Per What? Choosing Pricing Models In Digital Advertising How to determine which of the many different digital advertising pricing models makes the most sense for your business.

  4. Google Brings Analytics To Chrome Toolbar For AdSense And Other Google Publishers Google publishers using the Google Publisher Toolbar can now see Google Analytics data directly in the toolbar. The toolbar is available for those using AdSense, Ad Exchange or DoubleClick for Publishers. Rather than having to open Google Analytics separately, the Toolbar window provides analytics about that page, including visitors, pageviews, bounce rate and average time […]

  5. Google’s Head Of Ads On Video And YouTube’s Rising Influence, Enhanced Campaigns, CPCs, More This week, AdAge has an interview with the head of Google ads, Sridhar Ramaswamy, that is worth reading in its entirety. It’s the first interview Google’s senior VP of advertising and commerce has given since taking over the role he once shared with Susan Wojcicki, now YouTube’s CEO, in February. An eleven year veteran of […]

  6. Toyota Mobile Ads Showcase Future Uses Of Location There are many uses of location in mobile advertising. Increasingly, however, location is being used in the background to identify and qualify audiences and to do behavioral targeting or retargeting. Those tactics are often combined with geofencing for a multi-layered approach to mobile targeting. One representative illustration of this is a current campaign for Toyota created by Opera Mediaworks and agency Saatchi & […]

  7. Facebook Adds Ability To Advertise Events In News Feed More than 400 million people interact with Facebook events every month, the social network says. And today, the company announced that it’s giving Page owners another avenue to reach those people. Facebook has enabled ads for events to be placed in mobile and desktop News Feeds. Previously, event ads only were available for display in […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Domaining

E-Commerce

Email Marketing

Internet Marketing Industry

Mobile/Local Marketing

Social Media

  1. 10 Tumblr accounts to inspire your own social media strategy, econsultancy.com

  2. Beginner’s Guide To Direct Messages On Twitter, www.socialbro.com

  3. Can a CEO or star employee boost your Facebook engagement?, www.insidefacebook.com

  4. Can your LinkedIn company page replace your corporate website?, econsultancy.com

  5. Facebook Adds Grid Tool to Ads Manager to Determine If Ads Violate 20 Percent Text Rule, allfacebook.com

  6. Facebook responds to Pew study on social self-censorship, www.insidefacebook.com

  7. Facebook Testing Searching of Friends’ Older Posts by Keywords in Its Mobile Apps, allfacebook.com

  8. How to Figure Out Your Facebook Audience, www.dexmedia.com

  9. Is Visual Content the Future of Social Media? [INFOGRAPHIC], www.mediabistro.com

  10. The Magic Behind Your Facebook Like Button, www.searchenginejournal.com

  11. Twitter “Happy” for Users Not to Tweet, www.mediabistro.com

  12. Twitter Plans Office in Social Media-Crazy Indonesia, The Next Web

  13. Using Testing to Improve your Social Media Marketing, www.convinceandconvert.com

  14. What LinkedIn’s Big Bet on Content Means for B2B Marketers, relevance.com

  15. Why choosing a Facebook and Twitter approved partner matters, www.conversocial.com

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