Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Twitter Enables Embedding Twitter Video On Websites Taking a page from YouTube — and beating Facebook to the punch — Twitter now allows embedding its video without the tweet it came in.
WAT-AAH Teams With Partnership For A Healthier America For Online Art Auction The water brand tries to position H2O as a cooler alternative to sugary drinks.
What Every Marketer Needs To Know About Digital Rights Management Contributor Leslie Weller explores the six reasons DRM policies fail and how these failures can be detrimental to your business.
Pandora Captures Mobile Attention Crown From Facebook In January Pandora is now number one in time spent per mobile user per month, beating Facebook, according to comScore.
Strategy Before Code: A Process For Valuable Analytics I’ll start with a bold statement: In 2015, you can no longer afford to live with a web analytics deployment that was slapped on by your website developers or IT department as an afterthought.
Google+ Circles Bradley Horowitz As New Leader Of Photos & Streams Products Another year, another captain at the helm of the Google+ product.
MarTech: Answering The Important Questions About Marketing Management, Operations & Technologies There’s a lot of marketing technology out there. But it’s up to marketers and their organizations to evaluate, implement and ultimately derive value from all that code.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Google City Searches Now Include Hotel Booking Info In Knowledge Graph
10 Trends & Tips To Consider In Creating A Winning Mobile Strategy For Local Search & Marketing
MarTech: Answering The Important Questions About Marketing Management, Operations & Technologies
Yahoo’s Search Share Drops For First Time Since Firefox Deal Began
Online Marketing News From Around The Web:
Analytics
Big Brands Find Data Is As Much A People Challenge As A Technology Challenge, adexchanger.com
Putting a Face on Anonymous Data, www.chiefmarketer.com
Blogs & Blogging
7 Infographics to Make You a Better Blogger, www.searchenginejournal.com
Pinterest Changes Push Bloggers to Re-Tool Approach, www.adweek.com
Top Tips for Getting the Most out of Monetizing Brand/Blog Relationships, www.problogger.net
Business Issues
LinkedIn plans for new office, plus retail promenade in Mountain View development plans, www.bizjournals.com
Google Wants To Help You Buy Solar Panels For Your House. Seriously., thinkprogress.org
Google Confirms Plan to Offer Wireless Service, www.wsj.com
Thank You For The Last 20 Years, yahoo.tumblr.com
The new digital c-suite: How influential is the CMO?, econsultancy.com
Content Marketing
5 Content Marketing Ideas for March 2015, www.practicalecommerce.com
B2B and UGC and Three Success Stories, www.marketingprofs.com
How to Crowd-Publish Your Content Without Asking for Money, www.copyblogger.com
Is Content A Sustainable Competitive Advantage?, contentmarketinginstitute.com
The Magic Pill for Content Marketing, www.convinceandconvert.com
The Next Generation of Content Marketing: 6 Insights About Intelligent Content, contentmarketinginstitute.com
Conversion Optimization
Get More Conversions Using These 12 Twitter Stats, www.searchenginejournal.com
Grow Your Conversion Rates Consistently with an A/B Testing Calendar, unbounce.com
Copywriting, Design & Usability
2015 Design Predictions, www.lunametrics.com
Every Moment Counts: Why Companies Need To Focus on Experience First, www.usertesting.com
Human-Centered Design Should Be a CMO’s Best Friend, www.marketingprofs.com
Let Users Drive Cross-Platform Design, uxmag.com
The Impact of UX on Brand Perception, www.usertesting.com
Domaining
.App and .Blog: A look at domain name registration numbers, domainnamewire.com
E-Commerce
Daily Mail Launches Its Fashionable E-Commerce Platform in the U.S., www.adweek.com
E-Commerce Wars: Why Retailers Are Fighting for Seattle’s Best, adage.com
How a distributor persuaded more dealers to order online instead of calling, www.internetretailer.com
PayPal to Acquire Paydiant for $280 Million, recode.net
A Top 500 e-retailer rebrands itself, again, www.internetretailer.com
Turn Mobile Shoppers into Customers with These 10 Simple Tests, blog.kissmetrics.com
With proper planning, e-retailers can turn blizzards into blowout sales days, www.internetretailer.com
Email Marketing
A Service-Based Business’s Guide to Email Marketing, www.verticalresponse.com
How To Build An Email List, www.internetmarketingninjas.com
Mouth Foods Finds Its Voice Through Email, blog.mailchimp.com
Twelve Tips for Sending Email to an International Audience, blog.returnpath.com
General Internet Marketing
5 Pivotal People You Need In Your Digital Marketing Team, smallbiztrends.com
Authentic About Pages: Let Your Brand’s Personality Shine, blog.crazyegg.com
Classic Marketing Mistakes, www.compukol.com
Four Trends That Might Just Make Your CMO Obsolete, www.adweek.com
How well is your digital marketing performing?, econsultancy.com
It’s Never Too Early to Be a Marketing Genius, blog.marketo.com
Internet Marketing Industry
Burst Media Releases its First Influencer Marketing Benchmarks Report, burstmedia.com
Fyber Expands Platform with Introduction of RTB, www.realwire.com
Nick Brien Named CEO of iCrossing, www.marketwired.com
Mobile/Local Marketing
5 Strategies for SMBs Looking to Leverage Wearable Tech, streetfightmag.com
5 Things You Need to Know About Selling to Local Consumers, streetfightmag.com
A New Way to Promote Your App on Google Play, android-developers.blogspot.com
Are We Watching the Death of SMS?, www.emarketer.com
Cook teases “ton” of Apple Watch announcements, 9to5mac.com
Here’s Why Marketers Are Flocking to Mobile World Congress in Spain, www.adweek.com
Here’s Why Mobile Wallets Haven’t Caught on Yet, www.adweek.com
Meerkat for iOS Lets You Live Stream Video on Twitter, thenextweb.com
Mobile Marketers to Brands: Less Is More, adage.com
Native advertising is underused in the mobile context, www.mobilecommercedaily.com
Target tests mobile loyalty app to drive in-store purchases, www.mobilecommercedaily.com
Reputation Management
Reputation Management: Eight Steps for Online Repair, spinsucks.com
Social Media
Tinder Building First Ad Product, recode.net
10 Ways Businesses Can Earn Their First 100 Twitter Followers, www.adweek.com
15 Types of Facebook Apps to Enhance Your Facebook Page, www.socialmediaexaminer.com
29 Social Media Rules You May Not Know, blog.bufferapp.com
5 Tools to Boost Your Social Media Productivity, www.socialmediaexaminer.com
5 Visual Storytelling Tips To Power Your Content Marketing On Facebook, www.jeffbullas.com
6 Compelling Twitter Lessons from Small Businesses, www.practicalecommerce.com
6 Useful Steps to Prep and Execute a Successful Marketing Event Using Social Media, blog.hootsuite.com
9 reasons your social recruiting strategy sucks, www.socialmediaexplorer.com
Build Your Social Media Editorial Calendar For Best Results, heidicohen.com
Essential Social Media Trends for Brands in 2015, www.blogherald.com
Facebook CEO Defends Internet.org, adage.com
Facebook Eyes Role in ‘Unlocking Commerce’, blog.biakelsey.com
How Small Businesses Should Be Using Social Media, www.adweek.com
How Social Media Became a Big Budget Marketing Category, simplymeasured.com
How to Orchestrate Social Media for a Global Non-Profit, www.convinceandconvert.com
Is Facebook Friend or Foe for Telecom Operators?, www.wsj.com
Marketers win through an always-on mix of organic and Promoted Tweets, www.Twitter.com
Snapchat stories: Here’s how 6 news orgs are thinking about the chat app, www.niemanlab.org
Twitter Investigates Alleged ISIS Threat to Jack Dorsey, Employees, blogs.wsj.com
What This Online News Program Learned From Making a Facebook-First Show, www.adweek.com
Video
How brands used Promoted Video on Twitter during the #Oscars, www.Twitter.com
How Can Facebook Advertisers Find the Right Photo-Video Mix?, www.adweek.com
Long-Form Video Content Set to Increase its Market Share, www.reelseo.com
Unlocking Programmatic’s Potential for Video Advertising, blog.biakelsey.com
YouTube App Now Has Built-In Video Trimming And Inline Previews, www.androidpolice.com
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