Apr 28, 20155 min read

Marketing Day: Twitter Earnings Report, Yahoo At NewFronts & Facebook’s Latest Video Ad O

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Twitter Q1 Revs Miss At $436 Million, Leaked Early By Company That Did Same To Microsoft Twitter was compelled to release its Q1 earnings early because financial data aggregator Selerity captured and released the company’s earnings numbers early.
Shocking! Clickbait Headlines May Be Ruining Your Email Marketing Study finds that consumers are less likely to open emails with words like “shocking” and “secret of” in the Subject line.
Placed Brings Offline Attribution To More Programmatic Players It’s well documented that more than 9 out of 10 retail conversions happen offline. That’s why measuring offline sales lift and store visits is becoming increasingly important, even critical, to brands and marketers.
NewFronts 2015: Yahoo Brings The Stars With Everyone From Simon Cowell To Naomi Campbell Taking The Stage The focus of this year’s Yahoo presentation was long-form digital video content, including the launch of 18 new video series.
Minute Maid Celebrates Parents With #DoinGood Video, Blogger Partnership & Contest Downtrodden self-doubting parents get understanding and encouragement from the Coca-Cola brand’s new effort.
67% Of Ad Buyers Say Original Digital Video Will Soon Rival Original TV Programming Buyers say more ad dollars will flow to digital video according to a new study released by the IAB.
Facebook Adding Video Option For Desktop App Install Ads 445 million people a month play mobile and desktop games on Facebook; now advertisers can entice the desktop users with video.
Google Hopes To Buy EU Publisher Goodwill With $150M Digital News Initiative In London today Google is announcing a new $150 million Digital News Initiative (DNI).
Yandex Reports $211.1 Million In Revenue For Q1 2015 – Text-Based Ad Earnings Up 14% YoY Yandex CEO says company delivered “top-line performance” despite a challenging macroeconomic environment.
Shockingly Common Marketing Fails & How To Avoid Them Often, we marketers are so focused on the big picture that we forget to look at the details. Columnist Julie Joyce shares some frequently-seen marketing mistakes with the hope you’ll bypass these pitfalls!
Google Gets Personal: Will Potential New Ad Service Boost Personalized Results? Who has more data about Internet users than Google? The stores these folks do business with, columnist Daniel Cristo notes. And those companies may be about to share it with the search giant.
How To Convert Subscribers Into Salespeople Customers aren’t just marketing targets. Columnist Jason Warnock explains how you can elevate them to become valued members of your social sales force.
A Week After Mobilegeddon: What We Know About Google’s Mobile Friendly Update So Far Google’s mobile friendly algorithm still seems to be rolling out because most webmasters are saying they don’t see much of an impact yet.
NewFronts 2015: BuzzFeed Talks Video & “POUND” – New Technology For Measuring Shares Publisher Dao Nguyen said BuzzFeed is recruiting advertisers to try out a beta program of POUND.
Durex Teams Up With Popular Vlogger Hannah Witton To Give Sex Advice In #DurexHannah Campaign The brand is the latest to tap well-known YouTubers whose message ties in with their own.
Google’s Surojit Chatterjee: Here’s Why You Should Trust AdWords Estimated Store Visits Head of mobile search advertising offers more details on what goes into measuring estimated store visits in AdWords.