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Marketing Day: Twitter Drives Holiday Sales, Post Conversion CRO & Zuckerberg To Host Q&A

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Global E-Commerce Survey: Australians Most Likely To Cross Borders When Shopping Online In a survey polling 1,000 respondents from 12 different countries, Pitney Bowes discovered online shoppers from Australia (63 percent), Canada and Russia (54 percent each) are the most likely to cross borders when buying online. According to the survey results, the U.S. was “by far” the top choice when consumers were considering purchasing products from […]

  2. Twitter Touts Its Ability To Drive Holiday Sales Happy Halloween, now go shopping. The countdown to Black Friday is at t-minus 27 days and there are only 54 days until Christmas, so if you are marketing to holiday shoppers there’s no time to waste. And Twitter this week released a study touting its ability to bring customers into retail establishments and influence purchase […]

  3. Report: Mobile Grabbed One-Third Of Global Search Spend In Q3 A third of all paid search spend went to mobile in the third quarter of 2014, an increase of 180 percent year-over-year. Mobile search volume rose 120 percent. That’s according to Covario’s quarterly analysis, which covers clients in high tech, consumer electronics and retail. Search media spend on smartphones eclipsed that of tablet for the […]

  4. The Millennial Future: How Marketers Are Coming Of Age Contributor Liane Dietrich shares tips on how brands are successfully tapping into the millennial market.

  5. Post-Conversion CRO: Optimizing For Customer Retention How do you engage with a customer after the purchase? Columnist Tim Ash observes that few marketers optimize for retention and repeat purchase — and this represents a major missed opportunity.

  6. How Offline Became The Next Big Digital Thing (Hint: It Involves Your Smartphone) Columnist Bill Dinan offers insights into how mobile is helping to drive offline conversions, and how you can harness it to best effect.

  7. Mark Zuckerberg To Hold Public Q&A With Facebook Users On Nov. 6 What does a town hall meeting for 1.35 billion people look like? Stay tuned. Facebook founder and CEO Mark Zuckerberg announced today that he will be taking questions from the full Facebook community for an hour at 2:00 p.m. Pacific on November 6. The event, Zuckerberg wrote in a Facebook post, is inspired by the […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Affiliate Marketing

Analytics

Blogs & Blogging

  1. 31 Advanced Blogging Tricks, heidicohen.com

  2. Eulogy for a Blog, www.marketingprofs.com

  3. How to Monetize a Personal Blog, www.blogherald.com

  4. How You Can Make More Money With Your Blog, www.socialmediaexaminer.com

  5. R.I.P. Blog: A Frightening Tale, www.iacquire.com

Business Issues

Content Marketing

Conversion Optimization

Domaining

E-Commerce

Email Marketing

General Internet Marketing

Mobile/Local Marketing

Reputation Management

Social Media

  1. 39 percent of Tweeters called Twitter their new holiday shopping list, www.marketingpilgrim.com

  2. 40% of Twitter Profiles Use an Adblocker, www.mediabistro.com

  3. 5 Twitter Lessons From 5 Wildly Likable Accounts, www.impactbnd.com

  4. A Cheat Sheet to Social Media Platforms for Your Business, www.dexmedia.com

  5. Advanced Social Media Lessons from the Best in the NBA, www.convinceandconvert.com

  6. Brands creep in on Twitter on Halloween, digiday.com

  7. Four Ways for Pages to Prepare for Facebook’s Nov. 5 Like-Gate Ban, allfacebook.com

  8. How to Arrange Your Pinterest Boards in 1 Easy Step!, www.wonderoftech.com

  9. How to Create a Facebook Business Page For Your Website, www.pastmasterblogger.com

  10. How to Use Psychology to Build Social Media Campaigns That Resonate, unbounce.com

  11. More Snapchat advertising opportunities are coming fast, www.mobilecommercedaily.com

  12. One Third of Facebook Users are Mobile-Only, blogs.constantcontact.com

  13. Taking advantage of trends in social media, econsultancy.com

  14. The Top 10 Halloween Candy Brands on Twitter, www.adweek.com

  15. To Be Blunt, a Lot of Your Social-Media Marketing is Getting You Nowhere, Entrepreneur

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