Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Global E-Commerce Survey: Australians Most Likely To Cross Borders When Shopping Online In a survey polling 1,000 respondents from 12 different countries, Pitney Bowes discovered online shoppers from Australia (63 percent), Canada and Russia (54 percent each) are the most likely to cross borders when buying online. According to the survey results, the U.S. was “by far” the top choice when consumers were considering purchasing products from […]
Twitter Touts Its Ability To Drive Holiday Sales Happy Halloween, now go shopping. The countdown to Black Friday is at t-minus 27 days and there are only 54 days until Christmas, so if you are marketing to holiday shoppers there’s no time to waste. And Twitter this week released a study touting its ability to bring customers into retail establishments and influence purchase […]
Report: Mobile Grabbed One-Third Of Global Search Spend In Q3 A third of all paid search spend went to mobile in the third quarter of 2014, an increase of 180 percent year-over-year. Mobile search volume rose 120 percent. That’s according to Covario’s quarterly analysis, which covers clients in high tech, consumer electronics and retail. Search media spend on smartphones eclipsed that of tablet for the […]
The Millennial Future: How Marketers Are Coming Of Age Contributor Liane Dietrich shares tips on how brands are successfully tapping into the millennial market.
Post-Conversion CRO: Optimizing For Customer Retention How do you engage with a customer after the purchase? Columnist Tim Ash observes that few marketers optimize for retention and repeat purchase — and this represents a major missed opportunity.
How Offline Became The Next Big Digital Thing (Hint: It Involves Your Smartphone) Columnist Bill Dinan offers insights into how mobile is helping to drive offline conversions, and how you can harness it to best effect.
Mark Zuckerberg To Hold Public Q&A With Facebook Users On Nov. 6 What does a town hall meeting for 1.35 billion people look like? Stay tuned. Facebook founder and CEO Mark Zuckerberg announced today that he will be taking questions from the full Facebook community for an hour at 2:00 p.m. Pacific on November 6. The event, Zuckerberg wrote in a Facebook post, is inspired by the […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Online Marketing News From Around The Web:
Affiliate Marketing
How Much Could I Pay You to Quit Affiliate Marketing?, finchsells.com
Analytics
Four Metrics to Track During Your Next Virtual Event, www.marketingprofs.com
Blogs & Blogging
31 Advanced Blogging Tricks, heidicohen.com
Eulogy for a Blog, www.marketingprofs.com
How to Monetize a Personal Blog, www.blogherald.com
How You Can Make More Money With Your Blog, www.socialmediaexaminer.com
R.I.P. Blog: A Frightening Tale, www.iacquire.com
Business Issues
Former Android Leader Andy Rubin Leaving Google, Wall Street Journal
Groupon Q3 Beats The Street On Sales Of $757.1M, techcrunch.com
Content Marketing
How to Use Repurposed Content as a Competitive Advantage in Content Marketing, relevance.com
Snacks brands need meaningful content to drive in-store purchases, www.mobilecommercedaily.com
Conversion Optimization
A/B Testing Copy on Homepage Increased Leads by 69%, vwo.com
Conversion Rate Optimization for Beginners, www.usertesting.com
The BBCC of Conversion Rate Optimization, www.techwyse.com
Domaining
8 .NYC Sites Are Already In Alexa Top 1 Million, www.thedomains.com
E-Commerce
eCommerce Tips for Increasing Holiday Sales, zacjohnson.com
How to Make Free Shipping Profitable, blog.kissmetrics.com
The 1 Big Lie You Probably Believe About Shopping Cart Abandonment, moz.com
Twitter’s Business Site, Training Helpful to Ecommerce, www.practicalecommerce.com
Why Online Retailers Continue To Open Brick-And-Mortar Stores, techcrunch.com
Email Marketing
How to Approach Your Email Reports with Confidence, blogs.constantcontact.com
Inbox Love Exclusive Look At Inbox by Gmail, blog.movableink.com
Is your Email Marketing ready for the Holiday Season?, socialmouths.com
What’s Better Than Blog Updates? Autoresponder Series That Rock!, keepupwiththeweb.com
General Internet Marketing
Four marketing tips from an internet billionaire, econsultancy.com
Your November Holiday Marketing Checklist, www.verticalresponse.com
Mobile/Local Marketing
2014 Holiday Mobile Marketing Strategies, www.silverpop.com
Hollywood Says Google Glass, Other Wearables Not Allowed in Movie Theaters, Glass Almanac
How Maplewood Online Beat AOL and the Times for Hyperlocal Dominance, contently.com
The top 10 mobile commerce chiefs, www.internetretailer.com
Reputation Management
Why I use BrandYourself for Personal Branding, fearlesscompetitor.com
Social Media
39 percent of Tweeters called Twitter their new holiday shopping list, www.marketingpilgrim.com
40% of Twitter Profiles Use an Adblocker, www.mediabistro.com
5 Twitter Lessons From 5 Wildly Likable Accounts, www.impactbnd.com
A Cheat Sheet to Social Media Platforms for Your Business, www.dexmedia.com
Advanced Social Media Lessons from the Best in the NBA, www.convinceandconvert.com
Brands creep in on Twitter on Halloween, digiday.com
Four Ways for Pages to Prepare for Facebook’s Nov. 5 Like-Gate Ban, allfacebook.com
How to Arrange Your Pinterest Boards in 1 Easy Step!, www.wonderoftech.com
How to Create a Facebook Business Page For Your Website, www.pastmasterblogger.com
How to Use Psychology to Build Social Media Campaigns That Resonate, unbounce.com
More Snapchat advertising opportunities are coming fast, www.mobilecommercedaily.com
One Third of Facebook Users are Mobile-Only, blogs.constantcontact.com
Taking advantage of trends in social media, econsultancy.com
The Top 10 Halloween Candy Brands on Twitter, www.adweek.com
To Be Blunt, a Lot of Your Social-Media Marketing is Getting You Nowhere, Entrepreneur
Video
Breaking Down the Channel Report: Subscriber Conversion, www.touchstorm.com
The Ultimate Video Playbook, blog.visual.ly
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