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Writer's pictureFahad H

Marketing Day: Twitter DM buttons for brands, Facebook value metrics & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. 4 reasons your PPC programs can fail Jun 13, 2017 by Pauline Jakober Are you your own greatest obstacle to paid search success? Columnist Pauline Jakober explains four ways you may be inadvertently setting your PPC campaigns up for failure.

  2. Incremental innovation: How to make big changes in your email program, one step at a time Jun 13, 2017 by Ryan Phelan Launching a new full-blown email program takes time and money most marketers don’t have. Contributor Ryan Phelan suggests focusing on one small innovation at a time to move the business needle.

  3. The Periodic Table of SEO Success Factors: 2017 edition now released Jun 13, 2017 by Danny Sullivan Mobile, direct answers & site speed factors gain greater weight.

  4. Twitter gives brands DM buttons for people to open links, post pre-written tweets Jun 13, 2017 by Tim Peterson Twitter is rolling out four buttons brands can attach to DMs to get people to do things on and off Twitter, like posting tweets and opening links.

  5. Report: 2016 holiday quarter saw highest rate of digital influence on store visitation Jun 13, 2017 by Greg Sterling Cuebiq report offers online-to-offline benchmarkingmetrics for nine verticals.

  6. Facebook brings value metrics to campaigns to help advertisers target the best customers Jun 13, 2017 by Greg Finn New Facebook targeting options are becoming more robust, stepping outside of traditional impressions/clicks/conversions and delving into value.

  7. NetLine brings company-targeting to its self-service content marketing portal Jun 13, 2017 by Barry Levine Long available via its managed services practice, company targeting means self-service marketers only pay for account-specific leads.

  8. The adChain blockchain launches to rescue ad tech Jun 13, 2017 by Barry Levine Introduced by MetaX and DMA, it is designed to track digital advertising’s supply chain.

  9. How to solve the mystery of what your customers really want Jun 13, 2017 by Content Provided by IBM How well do you really know your customers? If your company is like most brands, you already realize that you don’t really know them at all. In fact, a 2015 study from Aberdeen Group found that just 4 percent of organizations are fully satisfied with their ability to ensure data-driven conversations with their customers.

Online Marketing News From Around The Web:

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Social Media

Video

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