Nov 4, 20146 min read

Marketing Day: Twitter Boosts TV Viewership, Disqus Partners With Xaxis & #AlexFromTarget Goes

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Nielsen Study Shows Twitter Boosts Time-Shifting TV Viewership As live TV audiences shrink, the television industry is scrambling to refine success metrics. One such new measure is the +7 audience, the added viewership during the seven-day window after a show airs. It can be a significant number; Nielsen reports that some networks are seeing more than 50% of their 18-34 aged viewership coming […]
Budweiser Taps Millennials With #HolidayBuds Vintage Wooden Crates And Labels The Anheuser-Busch brand tries to get hipsters talking in social media by issuing limited-edition products and playing on their nostalgia.
Disqus Expands Sponsored Comments Globally With Xaxis Partnership Disqus, the comment management system, launched Sponsored Comments in April. Brands can target Sponsored Comments, which appear at the top of discussion threads, based on both the content of an article and the comments. Disqus has announced it is expanding Sponsored Comments globally with programmatic buying capabilities. The program expansion is driven by a partnership […]
Does Real-Time Marketing & Newsjacking Really Work? New Book Says Yes & Has Data To Prove It We all know it when we see it: the real-time marketing slam dunk. Oreo’s “You Can Still Dunk in the Dark” is the uber example, an inspired tweet quickly conceived, produced and sent during the Super Bowl blackout of 2013. That tweet spawned more than 10,000 retweets in an hour and launched a legion of […]
Facebook: Cookies Are “A Terribly Unreliable Way To Do Marketing” “If you gain a young person as a customer, they’ll be your customer for life.” With that claim, Facebook’s Erik Johnson set the stage for a talk about the challenges of mobile marketing and attribution at Web Summit, a tech and marketing conference underway in Dublin, Ireland. His talk served primarily as an overview of […]
IAB Taking Comments On New Standard API For “Programmatic Direct” The Interactive Advertising Bureau (IAB) has released OpenDirect 1.0, a standard API for programmatic buying and selling premium inventory direct from publishers, for public comment. OpenDirect was initially created by AOL, Microsoft, Yahoo and Yieldex to provide a guaranteed standard API for programmatic premium direct sales. Bionic Advertising Systems and MediaMath then joined the […]
A Marketer’s Guide To Gaining Attention On 12 Top Social Networks In just a couple of weeks, the Marketing Land editorial staff will head to Las Vegas for our annual SMX Social Media Marketing conference. For this year’s lineup, in addition to strategic sessions and big picture panels, we have several spotlight sessions that will deliver highly tactical and practical tips for marketing on specific social platforms. From dealing […]
New European Digital Economy Commissioner A “Google Hawk” Germany has been in some ways the epicenter of Google criticism in Europe. And that criticism is personified in the form of the new European Commissioner for the Digital Economy, Günther Oettinger, who just took office November 1. Oettinger whose precise role and responsibilities are not totally set, given some reorganization going on in the […]
The Danger Of Focusing Expectations On A Single Metric It’s easy to fall into the habit of judging our success upon a single measure, but columnist Kendall Allen cautions that our marketing environment is much too complicated to do so.
Facebook Is Tearing Down The Like Gate. Are You Ready? Are you prepared for the end of the Facebook like gate? Sometime tomorrow, Facebook engineers will flip the switch and pages will no longer be able use likes as the price of entry to contests or content. Facebook said the change, announced in August, is meant to make sure people are liking pages because they […]
3 Holiday E-Commerce Policies For A Merry Q4 [Infographic] You may not think of your shipping or return policies as part of marketing’s purview, but contributor David Rekuc argues they can be as influential as ads or promotions this time of year.
Target Didn’t Start It But Joins Up With #AlexFromTarget Obsession Social media’s ability to mint celebrities out of thin ether is on full display today, as a previously unknown young Target employee has become a worldwide Twitter trend. Fueled by teen Twitter’s love of cute boys and spurred by the Internet’s love of the absurd, #AlexFromTarget was trending all day and has been mentioned more […]