Aug 1, 20165 min read

Marketing Day: Twitter awards, Google’s new map ads & the social executive

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

[WATCH] Marketing Land Live #22: Verizon buys Yahoo, earnings week & more Aug 1, 2016 by Matt McGee In this week’s show, we talk about Yahoo’s future with Verizon/AOL, and a big week of earnings for almost everyone but Twitter.
Twitter will hand out awards to spark advertiser interest, investment Aug 1, 2016 by Tim Peterson The first-ever Twitter Awards will showcase the service’s best ads of the past year at a time when it needs to reignite advertisers’ interest and investment.
9 things most people don’t understand about SEO Aug 1, 2016 by John Lincoln New to the world of search engine optimization (SEO)? Columnist John Lincoln explains some things you might not know about this online marketing discipline.
Excited about Google’s new map ads? You should be! Aug 1, 2016 by Will Scott Google Maps ads are changing to help local businesses become more visible. Columnist Will Scott discusses the four features you should be most excited about.
Elon Musk and the rise of the social executive Aug 1, 2016 by Chris Kerns What can marketers learn from Elon Musk’s rabid following on Twitter? Columnist Chris Kerns dives into his Twitter feed to discover key tactics from his social activity.
Report: 93 percent of US baseball stadiums have deployed beacons Aug 1, 2016 by Greg Sterling Sports teams that have deployed beacons and proximity technologies have seen an ROI as big as 40X in incremental revenue.
The path to one-to-one content marketing Aug 1, 2016 by Jose Cebrian How do you create content that’s tailored to individual customers? Columnist Jose Cebrian outlines the steps for developing content that can be applied to a people-based marketing strategy.
7 ways to get to know your audience better Aug 1, 2016 by Timothy Carter Knowing your audience is central to any marketing strategy. So how do you get to know them? Columnist Timothy Carter discusses seven ways to learn more about your target demographics.
The secret to intelligent growth: Know your customers Aug 1, 2016 by Jordan Elkind How do you keep your customers coming back? By gathering meaningful insights about them. Columnist Jordan Elkind outlines three ways to use customer intelligence to increase retention.
Google revenues climb 21 percent to $21.5 billion, powered by mobile Jul 29, 2016 by Greg Sterling Growth is coming from three areas: mobile search, video and programmatic, but primarily mobile search.
Automattic’s WooCommerce ecommerce platform now connects with Square Jul 29, 2016 by Barry Levine WooCommerce, a WordPress plugin, says this was its most requested integration.
China’s largest search engine, Baidu, struggles on earnings Jul 29, 2016 by Barry Schwartz Baidu’s stock drops on their latest earnings release, showing signs of slower growth and profits than ever before.