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Marketing Day: Twitter Analytics Homepage Redesign, The Google Shop & Facebook’s “T

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Hilarious Stirling Gravitas Character Is In Control Of Everything… Except His Urine Leakage AMV BBDO uses humor to build the TENA Men brand.

  2. Google Takes On Apple Store With “The Google Store,” Starring The New Chromebook Pixel Google has offered its own devices like Nexus phones and Chromebooks through Google Play for some time. But now the company has launched a new device-centric “The Google Store” for online purchases to replace that.

  3. Twitter Redesigns Analytics Homepage & Brings Quick Promote To Profiles New “account home” gives a overall look at Twitter performance; SMBs will be able to promote tweets more quickly.

  4. 3 Steps To “Persona”-lized Marketing What is persona segmentation, and why should you care? Columnist Jordan Elkind explains how it can be used to personalize email marketing.

  5. Senate Resuscitates E-Commerce Tax Bill, Again After the House declined to take up the Marketplace Fairness Act, a new coalition of Senators is trying to put it back on the table.

  6. 3 Tactics To Ensure Your PPC Reports Matter Columnist Matt Umbro shares tips on creating account update reports with just the right amount of — and the most impactful — detail.

  7. Google Opens “The Google Shop,” After Years Of Flirting With Stores, Takes The Retail Plunge A more ambitious Google retail strategy may be in the works. In the past, Google has opened isolated holiday “pop-up stores” and today has branded areas within existing retail stores (e.g., Best Buy). But “The Google Shop” could be the beginning of a more sustained and aggressive retail push by Google.

  8. Report: Google Seeking To Buy Mobile Ad Platform InMobi According to anonymous sources (reported first by Economic Times of India), Google and India-based mobile ad network/platform InMobi are discussing a potential acquisition.

  9. Marketers’ Balancing Act Between Value And Privacy How can we collect valuable data while respecting consumer privacy? Columnist Josh Manion explores the issue.

  10. Facebook Opens “Topic Data” Firehose To Select Marketers Facebook is working with DataSift to give U.S. and U.K. businesses insight into what people are talking about on the social network.

  11. Mobile-Only Shoppers Nearing Or Above 50 Percent For Top Retailers There’s fresh evidence that traditional retailers and e-commerce sites need to invest much more in mobile.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Affiliate Marketing

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Copywriting, Design & Usability

Display & Contextual Advertising

Domaining

E-Commerce

  1. Alibaba names a new leader for its three Chinese retail marketplaces, www.internetretailer.com

  2. Alibaba to Boost U.K. Trade on Its Platform, blogs.wsj.com

  3. Amazon’s New “Exclusives” Shop Showcases Up-And-Coming Brands And “Shark Tank” Products, techcrunch.com

  4. Bergdorf Goodman courts both genders with simultaneous Departures ads, www.luxurydaily.com

  5. Buy Online, Pick Up In-Store Model Financially Beneficial for Retailers, www.emarketer.com

  6. Can Etsy Keep Artistic Roots with IPO?, www.practicalecommerce.com

  7. China’s online retailers will proudly sell the Apple Watch – right next to many, many copycats, qz.com

  8. Fulfillment by Amazon: How to make the right choice for your business, www.internetretailer.com

  9. More Details Emerge on Amazon Rival Jet.com, blogs.wsj.com

  10. Old Navy Tries Tumblr For Gen Y’s Spring Push, MediaPost

  11. Sales through eBay auctions decrease 26.2%, www.internetretailer.com

  12. Social Media Reviews Drive E-commerce Conversion, www.adweek.com

  13. Using Custom Dimensions & Enhanced Ecommerce to identify Popular Product Color & Size, www.tatvic.com

Email Marketing

General Internet Marketing

  1. Learn the ABCs of CMOs, www.cmswire.com

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Social Media

  1. 7 Strategies SMBs Can Use to Promote Social Sharing, streetfightmag.com

  2. Apple buys Twitter ads to keep users’ eyes on the watch announcement, www.internetretailer.com

  3. Are You Still Using The Wrong Twitter Marketing Metric?, www.socialbro.com

  4. Brands All Use This Same Tired Joke on Twitter and It Needs to Stop, www.adweek.com

  5. Coming to Snapchat: live sports broadcasting, digiday.com

  6. Facebook has scrapped its “feeling fat” emoticon, qz.com

  7. How Did Innocent Drinks Drive 35% Engagement Rate On Their Twitter Ads?, www.socialbro.com

  8. How Facebook Targets Ads Globally Based on Users’ Phones, www.adweek.com

  9. How Is Social Media Marketing Changing in India?, www.emarketer.com

  10. How to Assemble a Social Media Dream Team, blog.kissmetrics.com

  11. How to Build Interactions on Social Media, www.searchenginejournal.com

  12. How to Discover Analytics With the Google+ Dashboard, www.socialmediaexaminer.com

  13. How to Get Heard in a Noisy World, www.convinceandconvert.com

  14. Instagram for Small Business, blogs.constantcontact.com

  15. Jon Loomer Talks All About Facebook, contentmarketinginstitute.com

  16. Social CRM: realizing the full value of social media, econsultancy.com

  17. The Ultimate Guide to Ideal Image Sizes for Social Media Posts, blog.bufferapp.com

  18. What Happens in Vegas…Is Advertised on Facebook: Q&A with Nick Mattera, www.adweek.com

  19. What the Changing Role of Social-Media Influence Means for Brands, adage.com

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