Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Twitter is eliminating its ads that requested people’s personal information Dec 12, 2016 by Tim Peterson Twitter debuted its lead generation ads in 2013, but it has done little to keep pace with Facebook’s newer version.
Act now: Save $300 on SMX West until this Saturday! Dec 12, 2016 by Marketing Land Your search for SEM and SEO tactics stops here. Join thousands of marketers at the premier search marketing conference on the West Coast — Search Engine Land’s SMX West, March 21–23, 2017, in San Jose, California.
Digital assistants, conversational search and the future of local Dec 12, 2016 by Brian Smith As digital assistants like Alexa and Google Home become more popular, how can local search marketers adapt? Columnist Brian Smith shares his tips.
Forget big data: Why thinking small can help marketers see the future Dec 12, 2016 by Loretta Jones Marketers may not be able to predict the future, but columnist Loretta Jones explains how a combination of small data analytics, predictive analytics and marketing automation can help your campaigns perform at their best.
Facebook Live will spin up 360-degree streaming to match YouTube Dec 12, 2016 by Tim Peterson National Geographic will air Facebook’s first 360-degree live stream tomorrow, but it will be months until other Pages can.
Reviews: The most ignored, most important part of your social media strategy Dec 12, 2016 by Blaise Lucey Consumer reviews can make or break your brand. Columnist and Bitly senior content strategist Blaise Lucey explains how to make them a central part of your social media strategy.
With its new cloud-based header bidding, Amazon is taking another step toward building ‘an adtech powerhouse’ Dec 12, 2016 by Barry Levine And its new Shopping Insights opens up its treasure trove of first-person shopping data to website publishers — for free.
5 effective ways to improve your website’s checkout conversion rate Dec 12, 2016 by Khalid Saleh Don’t lose out to shopping cart abandonment. Columnist Khalid Saleh shares five strategies to help you turn more website visitors into buyers.
5 tips for content marketing success in 2017 Dec 12, 2016 by Rachel Lindteigen Get your content marketing program in tip-top shape for the new year. Columnist Rachel Lindteigen shares five ways to find success with your content in 2017 and beyond.
How to use your buyer personas to build your 2017 marketing budget Dec 9, 2016 by Jacob Baadsgaard You’ve done your research and created buyer personas — now what? Columnist Jacob Baadsgaard explains how to place financial value on your personas in order to determine your marketing budget.
Online Marketing News From Around The Web:
Affiliate Marketing
Affiliate Marketing Results for Black Friday, Cyber Monday 2016, www.practicalecommerce.com
Analytics
Five Key Elements For A Big Analytics Driven Business Impact, www.kaushik.net
Overcome the Data Analytics Skills Gap with Citizen Analysts, www.cmswire.com
The Importance of Real-Time Analytics Around the Holidays, www.martechadvisor.com
Blogs & Blogging
Community Discussion: Do You Take Time Off Your Blog at the End of the Year?, ProBlogger
23 Free Blogging Tools That Will Make You a Better Blogger, www.jeffbullas.com
Creating a Blog Content Plan for 2017, www.problogger.net
Content Marketing
5 Content Marketing Ideas for January 2017, www.practicalecommerce.com
60+ Content Marketing Predictions for a Successful 2017, contentmarketinginstitute.com
The Current State of the Content Marketing Ecosystem, www.searchenginejournal.com
Conversion Optimization
Copywriting, Design & Usability
24 Free Web Tools, Design Elements – Fall 2016, www.practicalecommerce.com
How Creating A Design Language Can Streamline Your UX Design Process, www.smashingmagazine.com
Display & Contextual Advertising
Movable Ink’s Timeline of Contextual Marketing, movableink.com
Domaining
.Sucks domain to drop its price 99% in January, domainnamewire.com
Amazon updates its new top level domain website to prepare for launch, domainnamewire.com
Marketing With Sub-Domains, Not A Great Idea, dotweekly.com
E-Commerce
16 eCommerce A/B Test Ideas Backed by UX Research, conversionxl.com
5 Steps to Help You Prepare Now for Ecommerce Tax Regulations, multichannelmerchant.com
Everything You Want to Know About Amazon Advertising, www.searchenginepeople.com
High Court Sidesteps Fight on Online Sales Tax Rules, www.wsj.com
Is Instagram the Next E-Commerce Giant?, www.socialmediaexplorer.com
Year in Review: Take a Ride on the 2016 Ecommerce Time Machine, company-enterprise.myshopify.com
Email Marketing
7 Ways to Bring Your Emails Back to Life with Dynamic Content, blog.marketo.com
Amazon goes on an email blitz this holiday season, www.internetretailer.com
General Internet Marketing
Getting Customers to Swipe Right: What Marketers Can Learn From the Dating Game, www.martechadvisor.com
How to Measure ROI on Influencer Marketing in 2017, www.newswhip.com
Influencer in Chief: 5 Steps to Success for Today’s CMOs, www.martechadvisor.com
Influencer Marketing Automation: Finding the Right Balance, www.adweek.com
Nielsen, Foursquare connect online ads with physical stores, www.retaildive.com
What “Pulp Fiction” Can Teach CMOs about Customer Experience, multichannelmerchant.com
Internet Marketing Industry
Global business wins drive international expansion for Infectious Media, www.infectiousmedia.com
Sizmek finds Ad fraud exists in over half of uncertified apps, globenewswire.com
Mobile/Local Marketing
Mobile is eating the world, ben-evans.com
Mobile Shopping Is on the Rise, But Security Is at Risk, www.adweek.com
Survey finds half of consumers would prefer to conduct all customer service via messaging, venturebeat.com
Social Media
18 Things You Need to Know about Marketing Your Local Business on Instagram, www.quicksprout.com
A Quick Look at Sponsored Content on Social Media, www.searchenginejournal.com
Brands aren’t giving up on Twitter just yet, but they are shifting their focus, digiday.com
Estimated Reach, Streaming Reactions, and Graph API, www.facebook.com
Facebook Page Layout Changes: How Marketers Should Respond, www.socialmediaexaminer.com
Facebook rolls out a lightweight web version of its photo-sharing service, Moments, TechCrunch
How Social Media Is Changing Advertising – for Better and Worse, www.adweek.com
How to Use the Facebook Ad Split Testing Feature, www.jonloomer.com
Rocked By Fake News Crisis, Facebook Is Under Pressure To Open Up To Experts, www.buzzfeed.com
Three Ways Snapchat Is Changing the Marketing Landscape, www.marketingprofs.com
Video
Facebook Video: Tips & Best Practices for Video Marketers, tubularinsights.com
How to Use YouTube Cards in Your Videos, www.socialmediaexaminer.com
Instagram Just Rolled Out Its Live Video Feature to All U.S. Users, www.adweek.com
New Creators for Change ambassadors and resources are here!, youtube.googleblog.com
The future is mobile video: How advertising must adapt or die, venturebeat.com
Video-Neutral: How Brands Can Blur the Lines Between TV and Online Video, www.thinkwithgoogle.com
With Houseparty, The Meerkat Team Is Trying–Once Again–To Reinvent Live Video, www.fastcompany.com
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