Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.
From Marketing Land:
Tweets Officially Hit Google Desktop Search Results, Giving Brands Another Way In Feature is now available for all English language users globally. Tweets from brands with active Twitter accounts are showing up in a carousel unit.
Bizible Adds Offline Events To B2B Sales Attribution Platform Offline events, conferences and more can be tracked and modeled along with online activities to understand sales impact from all channels.
Survey: Teens Spend 2X More Time With Mobile Than PCs Or TVs American teens, (so-called “Millennial teens”) spend more than twice as much time per day with mobile devices than they do with conventional TV or desktop computers. That may be no surprise to anyone, but it’s still sobering for marketers trying to reach this audience.
How to Leverage Social Media for SEO: Link Building Columnist Paul Shapiro outlines the myriad ways social networks can be utilized in your link-building efforts.
New Android Phones: Less Google-App “Bloatware” Equals Less EU Scrutiny Android Central is celebrating an apparent decision by Google to require fewer pre-loaded apps on forthcoming Android handsets.
The Golden Path To Programmatic Premium Looking for premium programmatic success? Columnist Melody Gambino outlines the steps brands and publishers need to take to create an engaging premium programmatic environment.
Want More ROI From Your Social Programs? Take A Look In The Mirror When it comes to telling your brand’s story, your customers often do it best. Columnist Jordan Kretchmer gives some examples of brands that are successfully integrating social into the customer journey.
WordPress 4.3 Brings Improved Password Security, Easier Text Formatting Latest release, named “Billie” in honor of famed jazz singer Billie Holiday, also adds easier menu changes, site icons and more.
Facebook Gives The Gift Of GIFs To Some Brand Pages The social network is testing the animated image format with a small selection of Pages. Wendy’s and a Brazilian drink brand make the first move.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Online Marketing News From Around The Web:
Affiliate Marketing
Top 5 Ways to Strengthen Publisher Relationships, blog.cj.com
Analytics
Do Brand Marketers Really Use Those Mobile Apps for Real-Time Analytics?, www.adweek.com
Using Metrics for Marketing Success, www.adweek.com
Blogs & Blogging
10+ Tips to Increase Trust and Credibility of Your WordPress Blog (Part 1), www.wpexplorer.com
13 Ways to Drive Sales With Your Company Blog, www.searchenginejournal.com
Grow Traffic to Your Blog Through Guest Posting and Creating Content for Other Blogs, www.problogger.net
Business Issues
Content Marketing
3 Elements of Successful Content, www.blogherald.com
3 Resources to Help You Spread Your Message to the Right People with Smart Content, www.copyblogger.com
5 Ways Marketing and Sales Can Collaborate for Better Content, www.convinceandconvert.com
Content for Business: How to Build Your Business on a Solid Content Foundation, www.socialmediaexaminer.com
Content marketers: It’s time to kill adverbs. Literally., digiday.com
Content Marketing Leaders Reveal Their Helpful Hacks, contentmarketinginstitute.com
Develop Content Marketing KPIs to Gain a Better View, www.searchenginejournal.com
Double the Power of Your Content with This One Change |, blog.crazyegg.com
Five triumphant content marketing campaigns from the automotive industry, econsultancy.com
Is Your Website Bounce Rate Related to Content Marketing?, smallbiztrends.com
Conversion Optimization
7 Steps for More Effective A/B Testing, www.usertesting.com
Copywriting, Design & Usability
5 Neatly Effective Ways To Ruin Your Graphic Designer’s Project, www.searchenginepeople.com
Drastically Improve Your Website’s On-Page Optimization, www.ducttapemarketing.com
Display & Contextual Advertising
Banner Ads Suck (and How to Make Them Convert Better), conversionxl.com
Domaining
The Non-Dotcom Bubble: The World’s Most Popular Startup Domains Other Than .Com, www.cbinsights.com
E-Commerce
Amazon opens a new fulfillment center in Texas, www.internetretailer.com
Inside the Cross-Device Purchase Journey, www.getelastic.com
Language Translation for Ecommerce: Good and Bad Examples, www.practicalecommerce.com
Email Marketing
One Online Newsletter’s Path to Enlightenment, blog.returnpath.com
General Internet Marketing
18 Signs You Are a Digital Marketer, www.wordstream.com
40 Pros Share Tips for Successful Influencer Marketing Campaigns, www.adweek.com
CMOs, Meet Your New Best Friend: The CHRO, adage.com
It’s Not Just Mobile: Time Spent Across Digital Media Is Booming, contently.com
MarTech
Mapping Marketing’s DNA in a Changing Tech Landscape, www.cmswire.com
Mobile/Local Marketing
4 ways marketers can seize ‘mobile moments’, mashable.com
Don’t Reverse Mobile-Platform Improvements That Benefit App Developers And Consumers, techcrunch.com
Swarm Gets Back Into The Game With Leaderboards, techcrunch.com
Why Social Recommendations Are Vital for Local Online Marketplaces, streetfightmag.com
Reputation Management
Amazon’s Troubles Show How Corporate Culture Impacts Brand, adage.com
Negative Reviews Hurting Business? Fix That Now, smallbiztrends.com
Social Media
Beyond the Basics of Pinterest Marketing, authoritylabs.com
Harness the Power of Personas for Social Media Marketing, www.marketingprofs.com
How marketers can use five of the most popular social channels in APAC, econsultancy.com
How to Adapt Your Brand for Instagram, www.convinceandconvert.com
How to Become Twitter Superstar, www.internetmarketingninjas.com
How Twitter more than doubled its advertising audience, digiday.com
Pairing Your Social Campaigns With Your Prospects, www.compukol.com
Snapchat Discover to Add Mashable, Limit Sponsor Takeovers, adage.com
Social Media: Choosing the Best Platform, www.verticalresponse.com
Why Instagram is a Ripe Opportunity for Brands, www.adweek.com
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