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Marketing Day: TweetDeck Teams, Facebook’s New “Product Ad” Units & Pinterest

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Facebook Relaunches Marketing Partner Site Rebranded site replaces the Preferred Marketing Developer program and matches marketers with third-party companies that help with Facebook campaigns.

  2. Organic Valley Plants Tongue Firmly In Cheek With Hilarious #SaveTheBros Protein Shake Campaign The dairy uses humor to call attention to artificial and unnatural ingredients contained in many conventional fitness shakes.

  3. With TweetDeck Teams, Twitter Gives Groups Secure Access To Accounts Twitter launches ability to contribute to accounts without sharing passwords.

  4. SPONSOR MESSAGE: The Performance Marketer’s Retargeting Guide Marin Software surveyed digital marketers to produce this definitive retargeting guide. CTR, CPC, budget allocation, and RLSA benchmarks, plus best practices, including the use of search intent data to augment audiences. Get the guide today.

  5. Dynamically Promote Products With Facebook’s New ‘Product Ad’ Unit Facebook will give advertisers the ability to dynamically generate multi-product ads to website visitors or app users with the new Product Ads unit.

  6. Mobile Drives Nearly Half Of E-Commerce Traffic, But PC Still Rules Sales — Report Traffic from mobile devices is now nearly 50 percent of overall online U.S. retail traffic according to the latest data from IBM Digital Analytics Benchmark. IBM reported on Valentine’s Day shopping and e-commerce trends compared to a year ago. Perhaps given the freezing temperatures and snow in parts of the East and South, online shopping rose just over […]

  7. 5 Pinterest Strategies That Drive Big Traffic How can you make Pinterest work for your business? Columnist Sonny Ganguly of WeddingWire has some tips.

  8. The Most Important E-Commerce Marketing Trends Of The 2014 Holiday Season & What They Mean In 2015 Columnist Jordan Elkind discusses key insights to help you prepare for the 2015 holiday season.

  9. US Spending On E-Commerce Platforms To Reach $2.1 Billion By 2019 [Forrester] Forrester estimates a 12% compound annual growth rate and 75% growth in platform spending by the end of the decade.

  10. Reversal Of Facebook: Photo Posts Now Drive Lowest Organic Reach Photo posts on Facebook brand pages now have the lowest average organic reach, Socialbakers data shows. The average video post is seen more than twice as often.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Analytics

Blogs & Blogging

Business Issues

Content Marketing

  1. 20 Truths I’ve Learned as a Content Marketer, www.komarketingassociates.com

  2. 50 Shades of Mediocrity: Does Content Have to Be Good, or Just Good Enough?, www.annhandley.com

  3. Content Marketing Idea for Small Businesses, blog.hootsuite.com

  4. Content Marketing Personalization: Build Relationships At Scale, www.b2bmarketinginsider.com

  5. How Buyer Personas Come to Life with Content Creation, www.verticalmeasures.com

  6. How do Waitrose and Tesco use on-site content marketing?, econsultancy.com

  7. How to Build a Loyal Audience For Your Company’s Content, contently.com

  8. How to Encourage Influencers to Share Your Content, www.socialmediaexaminer.com

  9. Infographics are great for Content Marketing, fearlesscompetitor.com

  10. Scott Abel Discusses Why Content Marketers Must Embrace Intelligent Content, contentmarketinginstitute.com

  11. Six Content Marketing Myths Busted, www.marketingprofs.com

  12. The 4 Content Marketing Fails You Can’t Afford to Make, relevance.com

  13. The Best Content Marketing Tools for Efficient Marketers, blog.bufferapp.com

  14. The Ron Swanson Guide to Content Marketing, www.ryanhanley.com

  15. This Is the Secret to Great B2B Content, www.marketingprofs.com

  16. Turn Your Pivot Points into Stories for Better Content Marketing, contentmarketinginstitute.com

Conversion Optimization

Copywriting, Design & Usability

Display & Contextual Advertising

Domaining

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

Mobile/Local Marketing

Social Media

  1. 4 Steps to Create Share-Worthy Content for Social Media, relevance.com

  2. 9 Steps to Creating A Powerful LinkedIn Profile, www.jeffbullas.com

  3. ‘Deactivated’ Facebook Account Is Discoverable In Litigation, Eric Goldman

  4. Brands Need to Start Prioritizing Social Customer Care, www.socialbakers.com

  5. Despite skepticism, Twitter delivers for brands, digiday.com

  6. Five mistakes marketers make when using social proof, econsultancy.com

  7. How to be a Pinterest Marketing Pro, blog.tailwindapp.com

  8. How to Run an Instagram Contest: Four Easy Steps, www.socialmediaexaminer.com

  9. How To Use FaceBook Audience Insights For Laser Targeting, affengineer.com

  10. How Two Brands Turned All-Star Weekend Into Social Media Magic, simplymeasured.com

  11. Just In: Salesforce is Now a Facebook Marketing Partner, Salesforce

  12. Snapchat Could Be a March Madness Player This Year, www.adweek.com

  13. SNL 40th Anniversary Special Breaks Twitter TV Records, www.adweek.com

  14. Social Media Marketing – why bother?, www.ewebmarketing.com.au

  15. The Behind-the-Scenes Elements of a Social Media Strategy, blog.hootsuite.com

  16. Twitter Eyes 500 Million Unregistered Users to Keep Up With Facebook, www.adweek.com

  17. Twitter Launches Hindi Hashtags, www.adweek.com

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