Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
TweetDeck Users Will Now Have To Sign In With Their Twitter Credentials In a move to tighten security, Twitter announces that people using TweetDeck credentials must switch over before March 31.
Instagram Offers New Clickable Carousel Ads For the first time, Instagram will enable placement of live links in posts, as part a multi-image advertising format.
Google Wins Injunction Against Mississippi Attorney General’s “Conspiracy” To Censor Search Results Last fall, Google sued Mississippi State Attorney General Jim Hood in federal court to quash a “punitive and burdensome subpoena.”
The Missing Piece Of Marketing Automation That Could Change Everything The art and science of marketing are on a collision course.
Marketing Stats Toolbox: Mapping Tablet Usage Rates By State Properly addressing tablet users presents an interesting challenge to marketers.
How Playbuzz.com Attracted 58 Million Unique Monthly Visitors Within 10 Months Of Launching What is PlayBuzz, and how did it become successful enough to surpass BuzzFeed and Huffington Post in Facebook shares?
From The White House To Shark Week: Get To Know The Discovery Channel’s Chief Communications Officer Before leading Discovery’s corporate marketing programs, David Leavy served as the Deputy White House Secretary for Foreign Affairs.
How Welcome Emails Help Predict Future Subscriber Engagement & Value Columnist Tom Sather analyzed the first emails 100 retailers sent to new subscribers. He shares the results here.
Pinpoint Targeting & Animated Ads Coming To Pinterest Soon Pinterest advertisers to gain more targeting options than the 30 broad categories available at launch, and animated ads are on the horizon.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Online Marketing News From Around The Web:
Affiliate Marketing
Have Your Say At The 2015 Performance Marketing Awards, blog.affiliatewindow.com
Analytics
Blogs & Blogging
7 Steps For Writing a Blog Post That People Will Read, www.searchenginejournal.com
8 Ways to Improve Social Shares for Your Blog, www.socialmediaexaminer.com
How to Get Top Bloggers to Share Your Content and Boost Your Traffic., www.problogger.net
The Simple Blogging Platform That Will Make Things Right, www.blogherald.com
Business Issues
Content Marketing
13 Easy-to-Use Tools for Creating Killer Visual Content, www.verticalresponse.com
20 B2B Content Marketing Examples and Case Studies for 2015, www.toprankblog.com
52 Content Marketing Experts Share Their Top 100 Content Tips, dannybrown.me
How This Subtle Mindset Shift Can Add Zing to Your Boring Content, pushingsocial.com
McDonald’s Goes to SXSW Seeking Help with Content Marketing, adage.com
New Content Marketing Research for Manufacturers, contentmarketinginstitute.com
The Most Important Content Marketing Skill and How to Master It, www.convinceandconvert.com
The Ultimate Content Strategist Playbook, contently.com
Three Ways to Create Content That Nurtures Customer Relationships, www.marketingprofs.com
What is the State of Content Marketing for 2015?, www.jeffbullas.com
Why Interactive Content May Be the Most Exciting Marketing Tactic of 2015, www.copyblogger.com
Conversion Optimization
Five interesting conversion mistakes we’ve made and seen, www.conversion-rate-experts.com
Copywriting, Design & Usability
Who Owns Your Company’s Customer Experience?, www.usertesting.com
E-Commerce
5 Simple Ways to Increase LTV for an Ecommerce Business, blog.kissmetrics.com
Alibaba Is Expanding Its Cloud Services To The U.S. To Give Amazon New Competition, techcrunch.com
E-commerce helps fuel 41.7% year-over-year growth for Kate Spade & Co., www.internetretailer.com
Ecommerce delivery: how fast are UK retailers?, econsultancy.com
Is Social Login Better than Guest Checkout?, www.getelastic.com
Single-channel approaches to customer conversations will not work, www.mobilecommercedaily.com
The Supreme Court gives e-retailers a win on sales taxes, but it may be short-lived, www.internetretailer.com
Email Marketing
The new Google Contacts: Bringing everyone together, Official Gmail Blog
How to Create the Perfect Transactional Email, blog.crazyegg.com
General Internet Marketing
18 Incredible Useful Market Research Tools, www.searchenginejournal.com
63% of businesses plan to increase their marketing budgets in 2015, econsultancy.com
A Tricky Transition: Getting Digital Ad Sales Teams Ready For Programmatic, adexchanger.com
Speaking truth to marketers and marketing technology companies, chiefmartec.com
Why Website Engagement is the New Marketing “Must-Have”, blog.marketo.com
Internet Marketing Industry
Bloomfire Helps Ogilvy Increase Client Satisfaction by 75 Percent, www.businesswire.com
Audience Insights: Why Marketers Need To Put Analytics First, blog.newscred.com
Custom Dashboards, Configurable Web Presence Data Widgets, www.gshiftlabs.com
Grow your list from anywhere with Guestbook 1.1, myemma.com
MultiTaction Debuts World’s First Curved, Multi-User Interactive Wall, www.multitaction.com
Newly Independent Sysomos Releases Major Updates to Its Flagship Products, www.marketwired.com
Nielsen Acquires Exelate, www.nielsen.com
Mobile/Local Marketing
As GrubHub and Yelp Expand Ordering and Delivery, Opportunities Remain for Smaller Players, streetfightmag.com
How To Create Effective App Screenshots for Your App Page, www.smashingmagazine.com
MasterCard CMO on Mobile ‘Priceless Surprises,’ Apple Pay, adage.com
Mobile Internet Yet to Take Off in Mexico, www.emarketer.com
Mobile shopping more than triples in China in 2014, www.internetretailer.com
Mobile Web Outpaces Apps for Retail Transactions, www.emarketer.com
Pizza Hut’s mobile commerce goals drive connected car ordering test, www.mobilecommercedaily.com
Starcom MediaVest: “Mobile Is Important To Every Client Regardless Of Product”, adexchanger.com
Study: Consumers will Abandon Apps with Greater Than Six Second Load Times, www.adweek.com
Waze Adds Amber Alerts To Popular Traffic App, www.huffingtonpost.com
Social Media
15 Tweetable Social Media Statistics To Influence Your Marketing Strategy, www.socialbro.com
5 Things To Know Before Launching Your LinkedIn Lead Accelerator Program, marketing.linkedin.com
7 Creative Ways Twitter Ads Can Deliver Maximum Results With Minimum Spend, www.socialbro.com
Behind-the-Scenes: Buffer’s Social Media Strategies, blog.bufferapp.com
Can Social Marketers Learn Anything from NASCAR?, www.socialmediaexplorer.com
Defibrillate Your Clinic’s Social Media Plan in Five Steps, www.searchinfluence.com
Facebook Adds Explore to Slingshot, www.adweek.com
Facebook Makes 5 Predictions For A Mobile-First Future, www.searchenginejournal.com
FBX Shuffle: Facebook Preserves Access For Some Shadow Partners, adexchanger.com
Google+, a Disappointment With a Purpose, blogs.wsj.com
How Ellen & The Tonight Show Keep Fans Laughing on Social, www.socialbakers.com
How to use LinkedIn’s publishing tool to increase your social reach, econsultancy.com
Instagram Will Hit 100 Million U.S. Users by 2018, www.adweek.com
Is Social Media Week Worthwhile for Small Businesses?, smallbiztrends.com
The Ultimate List of Best Social Media Marketing Blogs, blog.drumup.io
Twitter CFO Talks Up Progress on New Features, blogs.wsj.com
Video
11 examples of marketing campaigns starring YouTubers, econsultancy.com
4 Key Advantages for Video Marketing on Instagram vs. Vine, www.adweek.com
Chat App Kik Adds Native Video In Step Towards More Interactive Content, techcrunch.com
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