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Marketing Day: TweetDeck Adds Tweet Confirmation, Facebook Mobile Carousel Ads & More

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. TweetDeck Adds Tweet Confirmation To Help Prevent Social Media Misfires Optional extra step should help social media professionals avoid accidental tweets to the wrong account.

  2. Carousel Ads Swing Around For Facebook Mobile App Ads The popular carousel format is now available to advertisers looking to leverage mobile app install ads and mobile engagement ads.

  3. Chinese Smartphone Market Slows As Apple Market Share Grows User growth in the world’s largest smartphone market is slowing. That’s according to IDC estimates of Q1 2015 smartphone shipments.

  4. Federal “Review Freedom Act” Wants To Make U.S. Yelp-Safe For Consumers Many non-lawyers are unaware that it’s legally possible for consumers to waive their free speech rights to negatively review or otherwise criticize companies publicly.

  5. IAB Extends Certification Program For Digital Marketers With Focus On Data Skills The Digital Data Solutions certification is aimed at increasing data management proficiency across the industry.

  6. What Does Winning In Search Look Like? There’s no easy answer for how to define search success, but columnist Andrew Ruegger believes you can reach your goals by asking the right questions.

  7. 21 Ways To Market Your Business Online On A Shoestring Budget Who says you need to spend millions on marketing? Columnist Steve Olenski tells you how to market your business yourself without spending a ton of money.

  8. 6 Dos And Don’ts For Lifecycle Email Marketing Looking to expand your lifecycle campaigns, or just getting started? Columnist Jordan Elkind offers up these tips to put you on the right path.

  9. Facebook’s “Add A Link” Search Feature May Make Mobile Sharing Even Simpler A new test feature from Facebook will make sharing a link easier, removing external searches from the process.

  10. Social Business Software Market Expected To Reach $37 Billion By 2019 New forecast suggests 22 percent compound annual growth for marketing automation, social media management and related software vendors.

  11. Mobile Video Ad Viewability Beats Desktop By 30 Points Last December Google released research that showed 56 percent of online display ads weren’t ever seen.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Affiliate Marketing

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Domaining

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

Mobile/Local Marketing

Social Media

  1. 14 Collaboration Tools for Social Media Teams, blog.bufferapp.com

  2. 5 Proven Ways to Leverage Social Proof for Your Brand, www.jeffbullas.com

  3. 7 Ways to Improve Your Social Media Engagement, www.socialmediaexaminer.com

  4. Brands and agencies divided on Snapchat’s latest ad format, digiday.com

  5. Coping with Demand for Social Customer Care in 2015, www.socialbakers.com

  6. Facebook COO Sheryl Sandberg Transitions Back to Work Today, After Death of Husband, recode.net

  7. How NOT to use Social Media for Customer Service, www.conversocial.com

  8. How to Become a Marketing Master on LinkedIn, www.compukol.com

  9. How Verizon Uses Social for Marketing Research, www.convinceandconvert.com

  10. Professional Services SMBs are Heavy Users of Social Media, blog.biakelsey.com

  11. Quick Reference Guide for Facebook Marketers, www.socialmediaexaminer.com

  12. The 20-Minute Social Media Routine for Haters, www.ducttapemarketing.com

  13. Twitter Communications Director Rachael Horwitz Joining Facebook, www.adweek.com

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