Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Button Platform Extends The Value Of Apps With Selective, Contextual Linking Google and Facebook are racing to make the mobile app world safe for “deep linking.”
TV’s Top Twitter Moments Of The Season: Super Bowl, Grammys & Oscars Major events again generated the most activity and audience for tweets, according to Nielsen’s social tv ratings.
Twitter Woos Businesses With Launch Of “Official Partner Program” Company merges partner programs to create one-stop shop for businesses looking for help with their Twitter strategy and campaigns.
Cross-Channel PPC Platform AdStage Adds Google Analytics Reporting Platform is now out of beta, named a Twitter Official Partner.
Cleaning Product Brand Launches “Cleanest Twitter Account” With Automagically Appearing Images The brand’s feed may look like it’s solely tweeting blanks, but clicking reveals surprises and chances to win.
How To Leverage Community To Build A Great Brand Are you doing enough to tap into your community? Columnist Joanna Lord explains why community is key to building a memorable brand.
What Guacamole Can Teach Us About Content Marketing What do guacamole and content marketing have in common? Columnist Quinn Whissen shares the key ingredients marketers need for a successful content strategy.
Amazon Gets Visual With Stream, A Pinterest Style Shopping Experience A new layout from Amazon may look quite familiar. Stream helps users “Find beautiful things” in a format quite similar to Pinterest.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Online Marketing News From Around The Web:
Analytics
IBM Takes Vertical Leap in Predictive Analytics, www.cmswire.com
Mobile Optimization: In-App Metrics FTW!, 3qdigital.com
The Internet Marketing Stack: Analytics, www.portent.com
Why Brick-And-Mortar Is The Next Great Data Reservoir, adexchanger.com
Blogs & Blogging
Don’t Build a Blog, www.blogtyrant.com
Taking Good Photos For Blogs, www.clicknewz.com
Business Issues
Google I/O proves a gender-inclusive tech event is possible, qz.com
Keeping your personal information private and safe, and putting you in control, googleblog.blogspot.co.uk
Tech Firms Pull Talent Away From Ad Agencies, www.wsj.com
What’s New on Netflix: Advertisements, motherboard.vice.com
Content Marketing
2 Things and 9 Tips That Brand Marketers Can Learn from Publications, contentmarketinginstitute.com
5 Ways to Stand Out in a Sea of Content, www.cmswire.com
Content marketing budgets will grow by 59% into 2017, digiday.com
Don’t Rely Only on Social Media to Promote Your Content, www.martechadvisor.com
Four Things You Need to Know About Content Curation, www.marketingprofs.com
Why Should Links Not Be Your First Content Marketing Priority?, www.stonetemple.com
Conversion Optimization
A Foolproof Method for Creating Content That Converts, unbounce.com
How Can You Increase eCommerce Conversions In A Competitive Industry, www.blogherald.com
ShopKeep Boosts Site Conversions With a Hand From UserTesting, www.usertesting.com
Copywriting, Design & Usability
Is Your Designer Killing Your Conversions?, unbounce.com
The Importance of Overhauling Your Website, www.compukol.com
To build great user experiences, companies should look beyond data, econsultancy.com
Domaining
Why I Registered CaitlynJenner.com, dotweekly.com
You Want To See Great New gTLDs? Look at The Early Domains In .School, .Football & .Casino, www.thedomains.com
E-Commerce
10 Inspiring Ecommerce Examples of Social Media Done Right, www.shopify.com
9 Tips to Dramatically Increase E-Commerce Sales with Killer Product Pages, www.wordstream.com
A supply chain software firm adds B2B e-commerce technology, www.internetretailer.com
Foreign brands gain access to a big wholesale e-marketplace in China, www.internetretailer.com
Top 10 Product Searches on Amazon.com, blog.similarweb.com
Why China has a five-year lead in ecommerce, econsultancy.com
Email Marketing
An Email Marketer’s Field Guide to Orange, blog.returnpath.com
How to Use Quizzes and Facebook to Build Your Email List Fast, www.problogger.net
Why No One is Reading Your Emails on Mobile, www.searchenginejournal.com
General Internet Marketing
A Crash Course in Narrative Podcasting (And Why You Should Create Them), contentmarketinginstitute.com
How To Audit Your Marketing Program, www.searchenginepeople.com
Where Did All The Marketers Go?, adexchanger.com
It’s Time to Kill These 8 Deadly Online Marketing Myths, blog.kissmetrics.com
Internet Marketing Industry
Greg Adamietz Joins Rapt Media as VP of Sales, www.raptmedia.com
Insight Announces a New Brand for a New B2B Technology Landscape, globenewswire.com
MarTech
4 Steps to Pick an Effective Marketing Automation Software, www.martechadvisor.com
A candid fireside chat with 4 heavyweights in martech money, chiefmartec.com
AdTech and MarTech: A Match Made in Digital Heaven, blog.marketo.com
Mobile/Local Marketing
Has Google finally hit on a winning mobile payments strategy?, www.mobilecommercedaily.com
How to Assess Demand for a Hyperlocal Platform, streetfightmag.com
Mobile Utility Or Mobile Entertainment? Marketers, Please Choose, adexchanger.com
Retailers have mishandled mobile payments for years. It’s time to surrender to tech, qz.com
Stats: The growing and enduring appeal of messaging apps, econsultancy.com
Target’s mobile growing pains a cautionary tale for marketers, www.mobilecommercedaily.com
Reputation Management
Don’t Give a Dang About a Bad Reputation: I’ve Got No Online Reputation, www.searchinfluence.com
Social Media
“Social Media for the Rest Of Us” Gives Tips for the Tech Unsavvy, smallbiztrends.com
2015 Social Media Content Use [Research and Charts], heidicohen.com
27 Free Twitter Tools for Small Businesses, www.practicalecommerce.com
4 Advanced Facebook Advertising Tactics that Need to be a Part of Your Core Strategy, www.socialmediaexplorer.com
5 B2B Social Media Tips, www.toprankblog.com
7 to-dos on Your Daily Social Media Calendar, www.martechadvisor.com
A Look Into Facebook’s News Feed Test and Its Impact on Brands, www.adweek.com
An Un-Skippable LinkedIn Post is 5 Steps Away, www.searchenginejournal.com
Best Pinterest Marketing Tips for Your Business, www.searchenginejournal.com
Crucial Things Internet Marketers Need to Remember Part Two: Social Media, authoritylabs.com
FIFA: How Not To Handle A Social PR Crisis | Social Media Statistics & Metrics, www.socialbakers.com
How Can You Measure Dark Social?, www.cmswire.com
How Mari Smith Makes Facebook Work Wonders, www.convinceandconvert.com
How social is your CEO?, www.conversocial.com
How to Create Pinterest Content That Connects: What Marketers Need To Know, www.socialmediaexaminer.com
How to Get More Followers on Pinterest?, www.razorsocial.com
How to Use Twitter Analytics to Create Smarter Content, www.adweek.com
IBM Has 10,000 Twitter Data Experts, Twitter Wants More, adage.com
Millennials Favor Facebook Over Television for Political News, www.adweek.com
Securing Email Communications from Facebook, www.facebook.com
Social Promotions Boost Event Awareness, www.emarketer.com
Step-by-Step Guide to Using Twitter Ads for Lead Gen, www.searchenginejournal.com
Successful Instagram Ads Across Industries in Canada, blog.business.instagram.com
The brand that’s owning plus-size fashion’s social media moment, digiday.com
Why Instagram Is the Apex of North Face’s Social Media Strategy, simplymeasured.com
Video
Apple’s “1984” TV Commercial Holds Lessons For Today’s Mobile Video Ads, adexchanger.com
How brands can get the most out of their video content for mobile, www.mobilecommercedaily.com
Is YouTube Really Now Worth More Than $70 Billion?, www.reelseo.com
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