Sep 28, 20174 min read

Marketing Day: TV analytics, conversational UI & online holiday retail sales forecasts

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Are your TV analytics just ‘good enough?’ 8 signs it’s time for an upgrade Sep 28, 2017 by Alison Lohse The challenges of TV measurement abound. Columnist Alison Lohse believes marketers shouldn’t have to settle for “good enough” to understand how TV is performing, but should instead look toward TV attribution as the answer.
The non-developer’s guide to reducing WordPress load times up to 2 seconds (with data) Sep 28, 2017 by Tom Demers Wondering where to start with page speed improvements? Columnist Tom Demers shares how he tackled page speed improvements on several WordPress sites without (much) input from a developer.
The fallacy of choice: How conversational UIs are altering the marketing landscape Sep 28, 2017 by Malcolm Cox Columnist Malcolm Cox discusses how conversational UI is impacting marketing and why simplifying the customer experience is the only way forward.
SEO content strategy: How to grow visits by 300% in one year Sep 28, 2017 by Andrew Dennis Creating great content isn’t enough to achieve great SEO results in and of itself. As columnist Andrew Dennis demonstrates, there is a lot that goes into a truly effective content strategy.
Online holiday sales projected to reach $129B this year, up 12% over 2016 [Forrester] Sep 28, 2017 by Amy Gesenhues According to recent reports from Forrester Research Inc., two out of five consumers will spend more this holiday season than they did last year.
Salesforce opens up its second-party data marketplace Sep 28, 2017 by Barry Levine Data Studio, which had been restricted to Salesforce subscribers, now allows anyone to buy, sell or trade customer data.
Taboola adds a third-party data marketplace Sep 28, 2017 by Barry Levine The New York City-based company says this is the first of its kind for a content discovery service.
Publishers need a new definition of UX: From ‘user experience’ to ‘user expectation’ Sep 28, 2017 by Casey Wuestefeld If advertisers want to combat ad blocking, they need to start thinking of user expectation as the new UX and considering how that translates to native formats, believes contributor Casey Wuestefeld.
Nielsen buys multitouch attribution provider Visual IQ Sep 28, 2017 by Barry Levine The new purchase improves Nielsen’s ability to handle large datasets and offers new data from advertisers, publishers and retailers.
CMO audit series, Part 5: The rise of digital assistants Sep 28, 2017 by Scott Rayden As digital assistants become more pervasive, how will marketers adapt? Columnist Scott Rayden outlines the steps you can take to help your brand stay ahead of this emerging trend.
Snapchat rolls out Sponsored 3D World Lenses, bringing its AR format to advertisers Sep 28, 2017 by Tim Peterson Bud Light and Warner Bros. are the first brands to run campaigns that allow people to insert branded 3D objects within their Snapchat posts.
Wiser Solutions combines retail analytics with e-commerce solutions, aiming to be a one-stop shop Sep 28, 2017 by Amy Gesenhues Wiser president Andy Ballard gives more insight into the company formed from the recent merger of Quad Analytix and Mobee.
CSEs will compete head-on with Google Shopping in EU search results Sep 28, 2017 by Ginny Marvin To provide “equal treatment” in the ad auction, Google Shopping will operate as a separate business unit bidding against Comparison Shopping Engines.