Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Facebook’s Human News Feed Raters Are Now Working Worldwide Jan 4, 2016 by Matt McGee What began as a small group in Tennessee is now an international panel of Facebook users who increasingly influence what shows in the News Feed.
TurboTax Super Bowl 50 Ad Campaign Proves It Doesn’t Take A Genius To Do Your Taxes Jan 4, 2016 by Amy Gesenhues The tax software company is releasing seven teaser ads in advance of its 30-second spot to be aired during the big game.
Why Tag Management Is The Way Forward In 2016 Jan 4, 2016 by Nick Iyengar Still on the fence about TMS? Columnist Nick Iyengar explains why you need to think seriously about adopting a tag management system in the new year.
Two Mobile Marketing Questions You Shouldn’t Ask, And The One That Really Matters Jan 4, 2016 by Craig Weinberg What are the key questions mobile marketers should be asking? Columnist Craig Weinberg helps you determine what to focus on to bring your mobile strategy to the next level.
5 Trends In Local Search In 2015 Dec 31, 2015 by Jason Decker Columnist Jason Decker reviews the year’s biggest developments in local search marketing. Which of these has impacted you the most?
The Big Wrap-Up: The Top 10 Columns On Marketing Land In 2015 Dec 31, 2015 by Pamela Parker What were the top columns that attracted attention, discussion and page views in 2015? Check out our most popular columns of the year and click through for insights that will provide value in 2016 and beyond.
2016 Resolutions For Affiliate Advertisers: 5 Steps To A Successful Year Ahead Dec 31, 2015 by Melissa Feemster Looking to step up your affiliate marketing strategy in 2016? Columnist Melissa Feemster outlines some best practices to get you off on the right foot.
LeadPages Wants Its New “Center” Product To Conduct Your Marketing Orchestra Dec 30, 2015 by Barry Levine The Minneapolis-based company is moving beyond its focus on capturing leads, to providing a tracking-and-segmenting hub for the leads from your best-of-breed marketing solutions.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Online Marketing News From Around The Web:
Analytics
Chase Smart Calculated Metrics!, www.kaushik.net
How To Better Measure B2B Lead Generation, conversionxl.com
State of Digital Marketing Analytics, www.cardinalpath.com
Business Issues
Yahoo putting huge Santa Clara development site up for sale, www.bizjournals.com
Yahoo Shuts Down Yahoo Screen, Its Home For Original Content Like “Community”, techcrunch.com
Content Marketing
2016 Content Marketing Toolkit: 23 Checklists, Templates, and Guides, contentmarketinginstitute.com
Content You May Like: An Introduction to Native Advertising, 3qdigital.com
Five Forms of Interactive Content to Boost Engagement, www.marketingprofs.com
The Art of Professional Content Marketing, www.ryanhanley.com
The Ultimate Science-Backed Method for Creating Content That Readers Love, contentmarketinginstitute.com
Turner Seeks To Become One Big Native Ad Platform, adage.com
What Is a Content Library?, www.copyblogger.com
Conversion Optimization
4 questions to boost your conversion rate using surveys, www.smartinsights.com
Increasing Your Conversions With Testimonials, www.compukol.com
Copywriting, Design & Usability
7 Ways to Provide an Awesome Customer Experience in 2016, www.usertesting.com
Even The Best User Experience Is A Failure Without Good Customer Experience, usabilitygeek.com
Why adopting HTTP/2 should be a priority in 2016, econsultancy.com
Display & Contextual Advertising
Washington Post Uses Its Journalism to Breathe New Life into Display Ads, streetfightmag.com
Domaining
Do You Own Any New gTLD Domain Names?, www.domaininvesting.com
E-Commerce
18 Free Ecommerce Icon Sets, for Navigation and Design, www.practicalecommerce.com
5 Ways to Improve Your Amazon Business in January, www.marketingwords.com
Omnichannel – Music to Your Ears?, multichannelmerchant.com
Payments: The last mile of online customer intimacy, www.internetretailer.com
Email Marketing
5 Parts of a Highly Converting Email, vwo.com
Email Is Essential for Programmatic Strategy, www.cmswire.com
Top 2015 Email Marketing Stats: What We’ve Learned, blog.movableink.com
Why the Rebirth of Email Is Coming in 2016, www.convinceandconvert.com
Why You Should Only Send Email to People You Know, blogs.constantcontact.com
General Internet Marketing
10 Small Digital Marketing Strategy Hacks That Move The Needle, smallbiztrends.com
16 Digital Marketing Resolutions to Make & Keep in 2016, www.toprankblog.com
5 Ways to Gain Brand Ambassadors (And Keep Them), www.ducttapemarketing.com
Customer Retention for Agencies: 6 Tips on Keeping Clients for the Long Haul, www.wordstream.com
Three Key Themes for Marketing in 2016, Marketers are you listening?, www.martechadvisor.com
Top Challenges for CMOs in 2016: Customers, Data and Content, adage.com
What Will CMOs Contend With In 2020?, www.cmswire.com
MarTech
3 Tips To Gain The Most Out Of Your Marketing Technology Investment, www.martechadvisor.com
3 Trending Advancements in Marketing Automation, www.socialmediaexplorer.com
Simplifying the Social Collaboration Software Landscape, www.cmswire.com
The big lies of ad tech, digiday.com
Mobile/Local Marketing
Microsoft made a selfie app for the iPhone, www.theverge.com
A Door Opens to U.S. for Chinese Investors, www.wsj.com
Amazon’s Other App Store, Alexa’s “Skills” Section, Has Quietly Grown To Over 130 Apps, techcrunch.com
As Smartphone Use Increases, Are You Wasting Money on TV Ads?, www.adweek.com
How Local Players Can Gain Online Traction, www.martechadvisor.com
In 2016, the Local Economy Is No Longer Local, streetfightmag.com
It’s Time To Think Mobile, blog.crazyegg.com
Mobile retail trends to watch out for in 2016, www.mobilecommercedaily.com
Reputation Management
How to Leverage Positive Reviews in the Post-Holiday Glow, www.convinceandconvert.com
Managing your personal brand signature, digiday.com
Social Media
Facebook’s Controversial Free Basics Program Shuts Down In Egypt, TechCrunch
4 Strategies for Improving Social Engagement, www.convinceandconvert.com
5 Key 2016 Social Media Trends, heidicohen.com
Facebook’s Best Hacks of 2015, www.adweek.com
Find New Customers With Facebook Audiences, www.ppchero.com
How Facebook’s news feed algorithm works., www.slate.com
How to Gain 100k Monthly Twitter Impressions, www.jeffbullas.com
How to Improve Your Pinterest Boards and Gain More Followers, www.socialmediaexaminer.com
How to Increase Your Social Profile Organically, www.searchenginejournal.com
Mark Zuckerberg’s 2016 Challenge: Code an Artificial Intelligence Assistant, blogs.wsj.com
Oculus to take preorders for Rift from Wednesday, www.reuters.com
So, How Many Official Facebook Apps Do We Actually Have (and Need)?, www.internetmarketingninjas.com
The State of Social Media Marketing, www.marketingprofs.com
Upgrade Your Social Retargeting with Web Audience Segments, blog.adstage.io
What were the biggest stories on Facebook in 2015?, blog.newswhip.com
Why Drive People To Facebook or Twitter Instead Of Your Blog, www.searchenginepeople.com
Video
5 Booming Social Media Video Ad Sites You Shouldn’t Neglect, ignitevisibility.com
Facebook Live: What Marketers Need to Know, www.socialmediaexaminer.com
How PopSugar gets people to watch its Facebook videos for 30 seconds, digiday.com
Q&A: Periscope CEO Dishes on What Brands Can Expect With Livestreaming in 2016, www.adweek.com
Tips, Tricks to Optimize a YouTube Channel, www.practicalecommerce.com
Why Brands Should Embrace HTML5 Rich Media Ads Moving Forward, www.tune.com
Why Internet Users Abandon Digital Videos, www.emarketer.com
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