Marketing Day: Top Facebook Publishers, Twitter Video Cards For Mobile App Marketers & More

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

1. Political Heat Pushes Fox News Into Lead Among Facebook Publishers Sep 25, 2015 by Martin Beck In August NewsWhip rankings, Fox moves ahead of the Huffington Post as the most engaged-with publisher on Facebook. BBC still leads in Twitter engagement.

2. Pinterest & Retailers Agree: Buyable Pins Are Driving New Customer Acquisition Sep 25, 2015 by Martin Beck Three months after launch, Pinterest and some merchants say about 90 percent of those using the e-commerce feature are new customers.

3. Groundhog Day: New FTC Probe To Revisit Google’s Control Over Android Sep 25, 2015 by Greg Sterling Bloomberg reported earlier this morning that the Federal Trade Commission (FTC) is in the early stages of a new investigation into Android. Coordinating with the US Justice Department, the FTC will take the lead in the new antitrust inquiry.

4. Why It’s Time To Check Your Sales And Marketing Alignment Sep 25, 2015 by Claudine Bianchi As the buyer’s journey continues to shift, it’s more important than ever that marketing and sales teams work together to learn from each other and improve the overall business strategy, says columnist Claudine Bianchi.

5. Web Overload: Why Digital Advertising Needs To Hit The Reset Button Sep 25, 2015 by Jonathan Hochman Columnist Jonathan Hochman explains why marketers need to take a close look at their technologies and Web practices or risk losing users who are fed up with too much advertising and tracking.

6. 4 Lessons Retail Marketers Can Take From High-Growth Fashion Brands Sep 25, 2015 by Jordan Elkind How do you grow your online revenue? Columnist Jordan Elkind takes a look at what some fashion retailers are doing differently to bolster their e-commerce growth.

7. Twitter Dumps Share Totals In Redesign Of Tweet & Follow Buttons Sep 24, 2015 by Martin Beck The buttons will get a flat design, swapping the white background for blue. The tweet button will no longer show how many times a URL has been shared on Twitter.

8. Twitter Rolls Out Video Cards For Mobile App Marketers Sep 24, 2015 by Ginny Marvin The app install ads feature video previews of mobile apps.

9. Consumers Want Personalization, But Retailers Just Can’t Seem To Deliver Sep 24, 2015 by Greg Sterling Personalization is a buzzword that means different things to different audiences. Generally it’s presented as a solution to a host of brand and marketer problems. In practice, however, it’s elusive to define and challenging to operationalize and execute.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. Google Adds Site URL In Knowledge Graph Box

2. A Guide To Schema Markup & Structured Data SEO Opportunities By Site Type

3. Search In Pics: Google Drink Pouches, Dog Noogler & Google Cloud Pillow

4. Does Google Really Know Where You Are? For Nearly Half Of You, The Answer Is No

5. Identifying & Capitalizing On “Link Inefficiencies” In Your Link Building

Online Marketing News From Around The Web:

Affiliate Marketing

1. Analysis of 550 Best Affiliate Programs Reveals Top 20 Niches, www.amnavigator.com

Analytics

1. Accenture Invites You to Experience Immersive Analytics, www.cmswire.com

2. Seven Signs You’re Stuck in the Awkward Stage of Marketing Measurement, www.marketingprofs.com

Blogs & Blogging

1. 4 Ways To Get Out Of Your Blogging Slump, www.searchenginepeople.com

2. Lessons I Learned Moderating Comments in WordPress, wptavern.com

Business Issues

1. Countdown to Kickoff: New Destination Just For NFL Fans, yahoo.tumblr.com

2. The Surprising Bias Of Venture Capital Decision-Making, techcrunch.com

Content Marketing

1. 10 Commandments to Create Compelling Content, contentmarketinginstitute.com

2. 3 Resources to Help You Become a Professional Content Marketer, www.copyblogger.com

3. Content Moderation: Who Needs It and How You Can Use UGC Successfully, www.marketingprofs.com

4. How Startups Hack Their Growth Through Content Marketing, contently.com

5. Video Machine Learning: A Content Marketing Revolution?, www.searchenginejournal.com

6. Why a Content Hub is Your All-Powerful Media Magnet, blog.kissmetrics.com

Conversion Optimization

1. 6 Strategies for Segmenting Website Visitors for Real-Time Personalization, streetfightmag.com

2. Conversion Rate Optimization Tips: My Favorite Strategies, ignitevisibility.com

Copywriting, Design & Usability

1. 20 Copywriting Lessons from Stephen King, blog.crazyegg.com

2. Cookies can facilitate attacks on secure web sites, thestack.com

E-Commerce

1. Amazon’s “Transparent” flash sale on Prime membership today is great strategy, qz.com

2. Ecommerce Drives Retail Sales Growth in China, www.emarketer.com

3. How retail is taking the charge when it comes to digital, econsultancy.com

4. Omnichannel Retailing: It’s Just What Customers Expect, www.cmswire.com

Email Marketing

1. 21 new template designs to inspire your email marketing, myemma.com

2. Email: The New Home Page, adexchanger.com

3. Using CRM to Increase Email Marketing ROI, smallbiztrends.com

General Internet Marketing

1. Are You Guilty of Selfish Marketing?, 3qdigital.com

2. Four key takeaways from our Cross-Channel Marketing Report 2015, econsultancy.com

3. How to shoot your own stock photography, 3qdigital.com

4. Three Key Legal Issues Facing Online Marketers, blog.kissmetrics.com

5. Why Digital Marketing Is Really People Marketing, www.huffingtonpost.com

Internet Marketing Industry

1. Zignal Labs Launches Command Center to Give a Multi-Screen, Holistic View of Insights Across All Media Channels, www.marketwatch.com

2. Metric and Guestbook: Better, faster, stronger, myemma.com

3. Nielsen and Integral Ad Science Release Viewability by Demographic in Nielsen Digital Ad Ratings, www.nielsen.com

Mobile/Local Marketing

1. 71% Of Ad-Block Users Would Consider Whitelisting Sites That Don’t Suck, adexchanger.com

2. BlackBerry and Android: Expanding Our World, blogs.blackberry.com

3. Making the most of mobile two-factor authentication, www.mobilecommercedaily.com

4. What Can Mobile Push Notifications Do for You?, www.silverpop.com

Social Media

1. ‘It will turn Twitter around’: Madison Avenue to get first look at #VideoNOW, digiday.com

2. 3 Game-Changing Improvements to Facebook Ads, www.wordstream.com

3. 35 Cool Social Media Facts, www.jeffbullas.com

4. 5 Key Words to Trigger Emotional Responses on Social Media, www.convinceandconvert.com

5. Did You Know that Facebook is Tracking Likes for Ads?, smallbiztrends.com

6. Facebook Audience Insights: 5 Groups You Should Analyze, www.jonloomer.com

7. Facebook Mentions Users Can See What’s Said About Their Articles, www.adweek.com

8. Instagram Images: How to Stand Out on Instagram, www.socialmediaexaminer.com

9. Instagram vs. Twitter: Which Network Is Winning Worldwide?, www.marketingprofs.com

10. Study: Not All Millennials Use Social Media the Same Way, contently.com

11. The Future of Social Media Advocacy, blog.bufferapp.com

12. What’s Trending in Social: Inside Scoop with PR Pro Lisa Buyer, www.bruceclay.com

13. Who’s Using the Top 5 Social Networks?, www.adweek.com

14. Why diverse content is key to retaining social media readers, blog.newswhip.com

Video

1. Amazon’s Twitch to add video uploads in new battle with YouTube, venturebeat.com

2. Watch Out, Live Video Is the New Data Hog, www.wsj.com

3. Why brands have the most to gain from Facebook 360 video, www.mobilecommercedaily.com