Marketing Day: Top CMOs Missing From Twitter, Apple Watch Report & Mobilegeddon Results

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Less Than 1/3 Of The World’s Top CMOs Are Active On Twitter Of Interbrand’s top 100 global brands, only 31 have CMOs or top-level marketing executives actively participating on the social network.

2. NBC Stunt Promotes Stanley Cup Coverage By Surprising Hockey Fans With The Actual Stanley Cup The sports network partnered with Stun Creative to give hockey enthusiasts in a focus group the shock of a lifetime.

3. Apple Watch Sales: 8 Million Or 40 Million? Guesses Are All Over The Place The company has not issued any sales figures but did say this in its press release: “The response to Apple Watch has surpassed our expectations in every way.”

4. 10 Best Practices To Winning In Digital Retail (E-Retail) In the ever-crowded and competitive e-retail space, how do you find success? Columnist Benjamin Spiegel has 10 tips to help you get started.

5. Mobilegeddon Hits & Misses A month into Mobilegeddon, columnist Bryson Meunier examines five sites hit hard by Google’s mobile update, and five queries that still need work.

6. Pulsar Teams With DataSift To Offer Facebook Topic Data Social analytics provider is the second firm to partner with DataSift to give clients access to Facebook’s rich stream of consumer data.

7. Hanes Will Send You To Disney If You Find Lost Socks In The Park The clothing company conducts a social media contest using lost sock selfies.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. Google Says It May Unverify Inactive Local Business Listings

2. Mobilegeddon Revisited At SMX Advanced

3. Google Search App & Chrome Now Serving Up App Content Directly In Search Results On iOS Devices

4. Yahoo Maps Hits A Dead End, Shutting Down End Of This Month

5. Google Launches Touch To Search On Android Devices, Similar To Now On Tap

6. 3 Simple Techniques to Insulate Your AdWords Scripts and Keep Them Running Smoothly

7. 4 Things Most Leaders Don’t Understand About SEO

8. Study: Forget About Average Organic CTRs, They Mean Nothing

Online Marketing News From Around The Web:

Analytics

1. 12 More Must-Read Analytics Blogs, blog.crazyegg.com

2. The Most Receptive Data for Your Business, www.compukol.com

Blogs & Blogging

1. How to Avoid Boring Blog Interviews, seocopywriting.com

Business Issues

1. Q2 2015 Progress Report On Our Product Prioritization, yahoo.tumblr.com

2. The Head of Business Operations for Google Glass Has Left His Role, recode.net

Content Marketing

1. 5 Content Marketing Hacks: A Cheat Sheet for Content Brainstorming, www.komarketingassociates.com

2. Seven Tips for Developing Good, Relevant, and Actually Interesting Content, www.marketingprofs.com

3. What I Learned in 10 Years of Content Marketing, www.cmswire.com

Conversion Optimization

1. 4 Easy AB Tests for High-Converting Landing Pages, www.convinceandconvert.com

2. 5 Ways Onsite Retargeting Can Supercharge Your A/B Testing Efforts, vwo.com

3. Another Win for Digital Marketing: 4 Gamification Methods That Increase Conversions, blog.marketo.com

Copywriting, Design & Usability

1. Combining Content Writing And Design For Ultimate Usability, usabilitygeek.com

2. Eye Tracking: Where it’s Been and Where it’s Going, www.usertesting.com

3. Five things you are doing wrong, yoast.com

Domaining

1. An interesting Google domain name parking patent application, domainnamewire.com

2. Fred Krueger: “Why I Hate ICANN”, www.thedomains.com

E-Commerce

1. How Millennials are changing the face of retail, econsultancy.com

2. How the buy button boom could change the way we shop, digiday.com

3. Marketers Weigh in on Instagram and Pinterest’s E-commerce Upgrades, www.adweek.com

4. New to eCommerce? Enjoy Has Free Hand Delivery, Setup, smallbiztrends.com

5. Target Rewrites Its Omnichannel Story, But It’s Still Playing Catch-Up, adexchanger.com

Email Marketing

1. 3 Tips for Retailers Promoting a New Product via Email, www.verticalresponse.com

2. All About Your Sender Score, blog.returnpath.com

3. How an Email Newsletter Launched a Designer’s Career, blog.mailchimp.com

4. Keeping Your List Active, blog.mailchimp.com

5. When is it OK to Use a Shared IP Address?, blog.returnpath.com

General Internet Marketing

1. 7 Ways Local News Sites Can Grow Their Digital Audiences, streetfightmag.com

2. Let the Customer Drive Your Digital Strategy, www.cmswire.com

3. Mastering Word-of-Mouth, Step One: Identify Your “Mouths”, blogs.constantcontact.com

4. The Pogue Review: Flickr vs. Google Photos — Which Free Photo App Is Better?, www.yahoo.com

Internet Marketing Industry

1. Branded3 appoints new CEO, www.branded3.com

2. Olapic Sees Tremendous Growth Fueled by Strategic Expansion Into Visual Marketing, www.marketwired.com

3. Shotfarm Introduces Switches to Automate Product Information Delivery, www.prnewswire.com

MarTech

1. How retailers use digital technology to enhance the customer experience, econsultancy.com

Mobile/Local Marketing

1. Five New Ways to Use Push to Make Mobile More Actionable, www.marketingprofs.com

2. France Plans to Enforce Ban on Locating Ride-sharing Cars on Apps, blogs.wsj.com

3. How Consumers Find and Use Mobile Apps, www.marketingprofs.com

4. Q1 Marketplace Report: Moments matter to mobile advertisers, www.Twitter.com

5. What’s the State of Co-Op Advertising in the Hyperlocal Era?, blog.biakelsey.com

Social Media

1. A New Way to Send a Location in Messenger, newsroom.fb.com

2. Ad Image Sizes for Five Social Networks, www.adweek.com

3. Announcing Facebook Lite, newsroom.fb.com

4. Big Leap for Facebook in Fortune 500, www.adweek.com

5. Bon Appétit: Serving Up Social Customer Service, www.conversocial.com

6. Dear Instagram, I promise I’ll shop if you give me an ad-free photo feed, qz.com

7. How to Turn Your Social Media Marketing From Cost Center to Profit Center, blog.kissmetrics.com

8. LinkedIn Advertising Tips for Social Media Marketing Success, www.toprankblog.com

9. Reddit’s Alexis Ohanian shares the secret to marketing, www.internetretailer.com

10. Social Marketing: Why A “One Size Fits All” Enterprise Tool Doesn’t Work, www.socialbakers.com

11. The brand verdict on Instagram’s new ad offering, digiday.com

12. The Case for Realigning the Role of Social Media, simplymeasured.com

13. The skinny on Pinterest’s “Buy It” pins, 3qdigital.com

14. Twitter Just Killed Politwoops, tktk.gawker.com

15. What makes Pinterest so…Pinteresting?, blog.tailwindapp.com

16. Bringing the #NBAFinals experience closer to hoops fans on Twitter, www.Twitter.com

Video

1. Share TV clips as Twitter native video, tvsearcher.snapstream.com

2. Ask These 3 Questions When Vetting YouTube Partners, www.adknowledge.com

3. How Facebook’s video-traffic explosion is shaking up advertising, fortune.com

4. How to Boost Your YouTube Visibility, www.socialmediaexaminer.com

5. Mobile Video Challenges Hold Back Advertisers, www.emarketer.com

6. Periscope now has a map view for discovering streams, thenextweb.com

7. Reddit Upvotes Video, Plots Publisher Tools, adexchanger.com

8. SnapStream Adds Support for Twitter Native Videos, www.adweek.com

9. User-generated Video Needs the Same Rights as Branded Content, www.reelseo.com

10. YouTube Has Become a Trusted Source For Product Reviews, www.adweek.com