Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Users Could Soon Start Blocking Mobile Ads On Safari With iOS 9 If adopted, mobile ad blocking could chip away at Google’s and other ad networks’ mobile ad revenue from iOS devices.
Top 10 YouTube Video Ads In May: Clash Of Clans & Boom Beach Leave Little Room For Other Brands Supercell, the app developer behind Clash of Clans and Boom Beach games, took five of the top ten spots on YouTube’s ad leaderboard.
Maximize Marketing Reach: A Glance At The Customer Is All You Get Columnist Brian Rigney discusses how marketers can deliver richness and brand identity across all channels and devices to turn a glance into a deep dive.
Twitter Advertisers Can Now Target Categories Of Installed Apps Company introduces new advertising feature to help app advertisers reach people more inclined to be interested in their apps.
Martech Rising: Watch Out Google, Here Comes Facebook New data reveals major brands are increasingly looking to Facebook as an advertising partner. Columnist Erik Bratt offers some insight into the trends uncovered by his company, Tealium.
Email Best Practice Pros: Next Glass Taps Into Predictive Possibilities Columnist Steve Dille explains how, by combining predictive sciences with drip marketing, Next Glass keeps beer drinkers thirsting for engagement.
Marketers, It’s Time To Stop And Standardize If you’ve been ignoring standardization, it’s time to pay attention. Columnist Scott Vaughan outlines five key areas where marketers should set standards.
LED Light Brand Teams With Abby Wambach For Light Bulb Shootout Video As the FIFA Women’s World Cup gets underway in Canada, Cree capitalizes on interest by featuring a member of the U.S. team.
Your Vine Search Results Will Now Include Vines Vine updates the Explore tab in its iOS app to show more than just hashtags and people.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Gay Pride Month Gets Google’s Support With Rainbow-Colored Images For LGBT Searches
Send Places From Browser To The iPhone In Google Maps 4.7 Update
Apple iOS 9 Deep Linking Promises Improved App Discoverability Even For Apps Not Installed
[WATCH] Google’s Amazing Location-Aware Search Finds Answers About Nearby Places
Online Marketing News From Around The Web:
Affiliate Marketing
Publisher Stories: Emma Mumford, Extreme Couponing and Deals UK, blog.affiliatewindow.com
Analytics
5 Tips to Increase ROI With Marketing Analytics, blog.kissmetrics.com
How to Harness the Value of ‘Strategic Speed’ With Alignment and Analytics, www.marketingprofs.com
My Experience With Watson Analytics, www.cmswire.com
Blogs & Blogging
15 (Very) FAQs on Starting a Self-Hosted Blog, www.blogtyrant.com
3 Ways to Get More Blog Traffic from the Offline World, www.jeffbullas.com
Creating More Engaging Blog Content: 14 Resources, www.blogherald.com
Quick tip: Disconnect Jetpack from the WordPress.com side, poststatus.com
Business Issues
Empowering Women in Tech at LinkedIn to Transform Their Careers, blog.linkedin.com
Google Is Ready to Support European Digital Innovation, Says Eric Schmidt, www.wsj.com
Highest Rated CEOs, www.glassdoor.com
Tech Companies Cite Small Gains for Women in Updated Diversity Reports, blogs.wsj.com
Content Marketing
6 Ways to Maximize the Shelf Life (and Utility) of Your Audio Content, www.copyblogger.com
Crawl, Walk, Run: How to Staff Your Content Marketing Team Over Time, contently.com
Create Content That Engages Without Selling, www.silverpop.com
Don’t Hit Publish Until You Answer These Questions, www.cmswire.com
Enterprise Content Marketing Interview: Carlos Abler of 3M, www.toprankblog.com
FTC warns about native ads, econsultancy.com
How Coca-Cola Journey Made the Most of Its ‘Mad Men’ Moment and Drew 200,000 Readers, contently.com
Successful Storytelling Is Quick, Not Fast, contentmarketinginstitute.com
Conversion Optimization
5 Split Testing Tactics You Can`t Ignore, blog.crazyegg.com
Answer These 3 Questions on Your Homepage to Reduce Bounce Rates, www.usertesting.com
Are Micro Moments The New Way To Nurture Leads?, www.webpresence.tv
The Components of a Conversion – Optimizing Your Customer’s Digital Experience, thedma.org
Copywriting, Design & Usability
9 Lessons Learned from a Site Redesign: How to Prepare When Your Site Changes, www.seerinteractive.com
Golden Krishna explains why the best interface is no interface, econsultancy.com
Display & Contextual Advertising
Q1 Digital Display Benchmarks Report, www.celtra.com
Six Ways Contextualization Helps Capture Customers’ Interest, www.marketingprofs.com
Domaining
AppNexus Details How It Is Policing Ad Fraud And Domain Masking, adexchanger.com
Lawmakers advance oversight bill on Internet domain transition, thehill.com
The Hunger Games is first to use a .movie domain, domainincite.com
The Infectious Spread of New gTLDs: GoodForYour.Business?, www.searchinfluence.com
What to Do When Your Domain Name Isn’t Available, www.searchengineguide.com
E-Commerce
65% of Consumers Still Want The Traditional Retail Experience, blog.movableink.com
How (Not) to SUCK at Ecommerce Pages, blog.usabilitytools.com
How Badly Does Your Online Shop Need Live Chat Support?, vwo.com
The State of Online Shopping in 2015, www.marketingprofs.com
Web sales are growing fast but Canadian retailers face challenges, www.internetretailer.com
Email Marketing
3 Things Smart Business Owners Do to Grow Their Email List, blogs.constantcontact.com
Email Marketing Evolving to Personalization, Behavior, www.practicalecommerce.com
Study: 21 Billion Messages Appearing to Come from Top Brands Deemed Suspicious, blog.returnpath.com
General Internet Marketing
The challenges of descriptive trademarks, domainnamewire.com
Three ways brands are using emojis, econsultancy.com
Internet Marketing Industry
Chatterbox Labs Announce the Second Release of its Path 2 Purchase Product, blog.chatterbox.co
MarTech
Between ad tech and creativity, an all-out war, digiday.com
How Tech Can Help B2Bs Elevate Content Efficiency, www.emarketer.com
MarTech Unlocks the Decade of the CMO, thedma.org
What the machines can and can’t do for your content marketing, contently.com
Mobile/Local Marketing
iOS 9 lets app developers make ad blockers for Safari, 9to5mac.com
Mobile-First, But Not Mobile-Only, thedma.org
Mobile-Optimized Travel Sites Are Critical in the UK, www.emarketer.com
Publishers’ latest thinking on mobile ad placement, digiday.com
Surprise! The app market is quietly being dominated by China, qz.com
The Connected Local Economy: A New Way to Understand Innovation in Local, streetfightmag.com
The Evolution Of Mobile App Design, usabilitygeek.com
Three key takeaways from our Mobile Experience Trends Briefing, econsultancy.com
Wearables Driving the Future of Marketing?, thedma.org
Social Media
25 Bold Ideas for the Social Media Shy, www.convinceandconvert.com
Bridging the Gap Between Social Metrics and Digital Goals, simplymeasured.com
Customers consistently ignored by brands on Instagram, www.conversocial.com
Did Facebook Just Solve Offline Ad Attribution?, blog.biakelsey.com
Duncan Hines is Facebook’s Top U.S. CPG Brand, www.adweek.com
Facebook’s Messenger Platform Gets Its First Game, TechCrunch
Five Killer Tools for the Social Media Intern, www.portent.com
How To Do Social Media Market Research, www.searchenginepeople.com
How to Grow Your Following on Instagram, blog.bufferapp.com
How to Make Your Instagram Game As Strong As My 5 Favorite Accounts, www.annhandley.com
How to Tackle the Top 5 Social Media Challenges, simplymeasured.com
Pinterest advertising: what you need to know, 3qdigital.com
Pinterest for Non-Retail Businesses, blogs.constantcontact.com
Sharing block lists to help make Twitter safer, www.Twitter.com
The Best Ways To Promote New Products on Instagram, www.verticalresponse.com
The Twitter Marketing Trends That Will Drive The Automotive Industry, www.socialbro.com
Tweets Without Hashtags or Mentions Get More Clicks, www.searchenginejournal.com
Twitter Goes Hard After Direct-Response Dollars, adexchanger.com
What The Most Effective Social Media Marketers Actually Do, heidicohen.com
Your Social Reach is Not What You Think It Is, www.convinceandconvert.com
Video
How to Use Video Storytelling in Your Social Media Marketing, www.socialmediaexaminer.com
Licensing Expo: The Bright Lights of YouTube Help Brands Shine, adage.com
Periscope and Meerkat: what do marketers need to know?, econsultancy.com
Reinventing mobile video ads for millennials, www.luxurydaily.com
Visual Storytelling Around the World, www.facebook.com
We’re All Watching More Video on Mobile Devices, www.reelseo.com
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