Nov 10, 20155 min read

Marketing Day: Top 10 YouTube Ads In October, Instagram Partner Program & More

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Adobe Becomes A Second-Party Data Matchmaker With The Release Of Its Audience Marketplace Nov 10, 2015 by Barry Levine Part of the company’s Marketing Cloud, the Marketplace is focused on helping publishers find partners for their first-party customer data.
Top 10 YouTube Video Ads In October: Mattel Debuts At No. 1 With “Imagine The Possibilities” Nov 10, 2015 by Amy Gesenhues The brand behind Barbie offers a message of female empowerment in its top-ranking ad, showing what happens when girls are free to imagine they can be anything.
Marketing Organizations Must Optimize, Or They Will Fail The Enterprise Nov 10, 2015 by Mary Wallace Columnists Mary Wallace and Mike Samuels believe CMOs and their marketing organizations need to get better at what they do. How? It’s all about aligning their processes, people and infrastructure.
“Facebook Live” Adds A Subscribe Button; Vin Diesel Had 1 Million Live Viewers Nov 10, 2015 by Martin Beck Subscribe button will give people a way to be notified when their favorite public figures start live broadcasts. Facebook reports big audiences for VIPs.
Instagram Introduces Partner Program To Help Businesses Market Better On Instagram Nov 10, 2015 by Martin Beck Facebook-owned network launches program with 40 partners to help with ad tech, community management and content marketing.
The Holidays Are Around The Corner: Here’s How To Prep Your Influencers And Digital Teams Nov 10, 2015 by Katy Keim With Halloween behind us, it’s full steam ahead! Columnist Katy Keim shares tips to help retail marketers prepare for the holiday shopping season.
Pinterest’s New Visual Search Results Won’t Have Ads Nov 10, 2015 by Ginny Marvin In-Pin search results will only include organic Pins, but that doesn’t mean it won’t be a lure for marketers.
Why Synergistic Email Marketing Makes Sense Nov 10, 2015 by Jason Warnock Columnist Jason Warnock believes spicing up your email marketing by collaborating with another brand in unexpected ways can be a win-win for both organizations.
Customer Engagement Provider TouchCommerce Enters Social With A “Let’s Step Over Here” Feature Nov 10, 2015 by Barry Levine The feature brings a complaining customer or would-be customer on social media directly to a live chat window.
Demandbase Integrates Its WhoToo Acquisition So Marketers Can Target Departments Inside Companies Nov 10, 2015 by Barry Levine The WhoToo data is the key new feature in Demandbase’s newly announced B2B Data Cloud.
6 Reasons Visitors Hate Your Website Nov 10, 2015 by Sponsored Content: Surgo Group “Should I stay or should I go?” It’s a decision that most visitors subconsciously make when landing on your website. The window to capture their interest is short-lived and impacted by various factors. What exactly can you do to guarantee that they don’t bounce?
Facebook To Fight Belgian Court Mandate To Stop Tracking Browsing Behavior Nov 9, 2015 by Greg Sterling Like Google, Facebook is under fire in Europe from privacy regulators. Today, the company said it would appeal a decision by a court in Belgium that ordered Facebook to stop collecting data on users’ browsing behavior when they’re not logged in to the site.
With Copyright Reform, Is Europe About To Declare “War On The Hyperlink”? Nov 9, 2015 by Greg Sterling The European Commission (EC) and other European Parliamentary Committees are working to “harmonize” copyright laws across Europe. There’s a fragmented set of laws and enforcement structures that the EC wants to fix pursuant to its ambition to create a single digital market.
comScore To Support AMP Project, Better Tracking Of Accelerated Mobile Pages Nov 9, 2015 by Danny Sullivan Rating service wants to ensure fast-loading AMP pages are credited properly to publishers.