Feb 10, 20175 min read

Marketing Day: Top 10 YouTube ads, Hootsuite buys AdEspresso & Facebook audits itself

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

[Podcast] Marketing Land Live #44: A Super Bowl / Hashtag Bowl recap with Brandwatch CMO Will McInnes Feb 10, 2017 by Matt McGee In this week’s show, we talk about the risk brands take when making political statements in their marketing messages, the declining use of hashtags and more.
Cool tricks to explore Google’s Knowledge Graph results, featuring Donald Trump Feb 10, 2017 by Tony Edward Whether you want to gain some insight into how Google’s Knowledge Graph works or just want to prank your friends, columnist Tony Edward shows some cool tricks for changing up the SERP display with URL modifiers.
Top 10 YouTube Ads in January: Clash Royale spot ranks No. 1 with 11.1M views Feb 10, 2017 by Amy Gesenhues The combined video views for January’s top 10 ads totaled 37.8 million, a significant drop from the 100 million views generated in December.
Local SEO in 2017: 5 simple ways to dominate local search Feb 10, 2017 by Sherry Bonelli New to local search? Wondering where to start? Columnist Sherry Bonelli offers five tactics to help you kick off your local SEO campaign.
Making the right martech bets [Infographic] Feb 10, 2017 by Liam O’Connor How are leading organizations approaching their marketing technology (martech) strategy? Contributor Liam O’Connor shares an infographic summarizing recent research findings by Lenati and Chiefmartec.com.
Google releases Chrome version with the first browser support for WebVR Feb 10, 2017 by Barry Levine New capability means that users no longer need to download an app to view online VR.
Hootsuite buys AdEspresso, adds onboard Facebook/Instagram ad management Feb 10, 2017 by Barry Levine The acquisition and new capabilities point to the importance of social ads to social management platforms.
Facebook opens itself to measurement audit, gives brands more control over video ad buys Feb 10, 2017 by Tim Peterson Facebook will sell video ads based on the industry’s viewability standard and introduce a new sound-on option.
Nielsen’s ‘Digital in TV Ratings’ wins MRC accreditation Feb 10, 2017 by Barry Levine The certification marks another step toward full data equality for online-delivered television.
Yelp Q4: earnings beat expectations, but guidance disappoints investors Feb 10, 2017 by Greg Sterling The company will continue to focus on growing its mobile-app user base in 2017.
What businesses need to know about the Yelp Elite program Feb 10, 2017 by Brian Patterson If you’re not familiar with the Yelp Elite program, it might be time to bone up on it. Columnist Brian Patterson gets into the nitty-gritty of the program and explains how it can be a boon for marketers and business owners.
3 things you can do to stop (or at least slow) customer churn Feb 10, 2017 by Jordan Elkind Getting your customers to keep coming back is crucial for sustainable growth. Columnist Jordan Elkind outlines three things to keep in mind when setting up a churn prevention program.
Create an RFP for your next website project with this step-by-step guide Feb 9, 2017 by Digital Marketing Depot From technology selection to revamped branding, the process of redesigning a website is far more than new colors and content. Proper up-front preparation and a thorough understanding of your goals and needs set you up for long-term success.
See the MarTech Conference agenda now Feb 9, 2017 by Marketing Land MarTech returns to the San Francisco Hilton May 9–11. This year’s expanded edition features eight tracks on topics at the intersection of marketing and IT. This unique program blends advanced marketing, technology and management presentations, each designed to help you succeed in our software-powered marketing world. View the complete agenda. Register now!