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Marketing Day: Top 10 video creators, ultimate AdWords quiz & more

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Microsoft’s user-response Pulse platform now supports on-demand video Apr 19, 2016 by Barry Levine Moving beyond live transmissions, the free Pulse can serve as a more versatile tool for video-based marketing or education.

  2. Five tips to improve the reach and impact of your social content Apr 19, 2016 by Digital Marketing Depot Distribution is one of the biggest challenges for brands that create content. This tipsheet from Falcon Social has five strategic best practices that will help your content get more reach (and reach the right people), based on lessons from leading brands’ distribution strategies.

  3. Top 10 video creators in March: BuzzFeed Tasty ranks No. 1 for 4th month in a row Apr 19, 2016 by Amy Gesenhues The top four video creators in March all generated more than a billion views across YouTube, Facebook, Vine and Instagram.

  4. The Ultimate AdWords Extension Quiz Apr 19, 2016 by Pauline Jakober Think you’re a pro when it comes to AdWords Extensions? Prove it! This 20-question quiz by columnist Pauline Jakober will put your knowledge to the test.

  5. Is a local SEO campaign like a sitcom? Apr 19, 2016 by Jenny Foster Strong local SEO is no laughing matter, but columnist Jenny Foster discusses how local search campaigns and sitcoms follow a surprisingly similar formula.

  6. Beacon marketers have new ways around app download requirement Apr 19, 2016 by Greg Sterling Google’s Eddystone can send notifications to the mobile browser, while beacon-app networks are being created.

  7. YouTube launches 360-degree live videos & adds spatial audio for on-demand videos Apr 19, 2016 by Amy Gesenhues YouTube says its latest features create a more “immersive” video experience.

  8. Composition of an online reputation dream team Apr 19, 2016 by Chris Silver Smith If you’re hit with an online reputation attack, you’ll need the best possible team of professionals on your side. Columnist Chris Silver Smith outlines a list of specialists who can help you get the results you need.

  9. 4 ways to improve your email marketing production process Apr 19, 2016 by Chad White Is it time to update your email production workflow? Columnist Chad White shares key areas to focus on to help you speed things up and boost your email program.

  10. Unifying the customer experience across channels Apr 18, 2016 by Digital Marketing Depot Customer expectations are increasingly difficult to satisfy. Influenced by engagement levels of exceptional brands, customers expect more than ever before. More personalization. More product options. More ways to communicate. More value for their money. To meet these escalating expectations, marketing executives are making aggressive new investments in technologies, products, channels, content and partnerships.

  11. Majority of users frustrated by disruptive ads, aware of ad blocking [Survey] Apr 18, 2016 by Greg Sterling 84 percent of respondents in global consumer survey said ad interruptions were too frequent.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Analytics

Blogs & Blogging

Business Issues

Content Marketing

  1. 2 Key Traits of Content That “Breaks the Internet”, www.adweek.com

  2. 3 Great Storytelling Tips for Compelling Customers, www.toprankblog.com

  3. 3 Unthinkable Behaviors Behind Creative Content Marketers, contentmarketinginstitute.com

  4. 40 Headlines: The Good, The Bad, and The Ugly, www.copypress.com

  5. 5 Core Content Types Every Marketer Needs To Succeed, heidicohen.com

  6. 6 Tips to Improve Content Marketing for Entrepreneurs, www.searchenginejournal.com

  7. Attraction Content: The Foundation of a Smart Content Marketing Strategy, www.copyblogger.com

  8. Content Marketing: How to Find Topics, www.practicalecommerce.com

  9. Content Marketing: How to help subject matter experts come up with blog topics, sherpablog.marketingsherpa.com

  10. Content Preferences of Millennial B2B Buyers, www.marketingprofs.com

  11. From Branded Content to Content Brands, www.searchenginejournal.com

  12. How Can You Be Sure Your Content Marketing is Working?, ignitevisibility.com

  13. How to Match Your Content Strategy with the Buyers’ Journey, www.komarketingassociates.com

  14. Why Advertisers Should Skip the Ads and Start Telling Stories, www.adweek.com

Conversion Optimization

Copywriting, Design & Usability

Domaining

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Social Media

  1. 4 Social Media Marketing Strategies for Startups, simplymeasured.com

  2. 7 Tips for Marketers to Get Started with Snapchat, www.toprankblog.com

  3. Dissection of a Facebook Spammer and What You Can Learn From It, www.adweek.com

  4. Facebook Carousel Content: How to Make Your Posts and Ads Stand Out, www.socialmediaexaminer.com

  5. Facebook Partners With 3 Companies to Improve Its Verification of Ad Metrics, www.adweek.com

  6. Facebook Remarketing Explained – 4 Steps to Increase Your ROI, www.searchinfluence.com

  7. How Emojis Can Make Your Social Media Followers, www.verticalmeasures.com

  8. How to Double Your Social Engagement With Images, www.convinceandconvert.com

  9. LinkedIn doubles down on Recruiter, its big revenue generator, with a major update, techcrunch.com

  10. Our fastest, cleanest app yet, blog.pinterest.com

  11. Our First Facebook Canvas Campaigns: What We Learned, 3qdigital.com

  12. Social Media From Your Couch, and Other Tips For Managing 100+ Social Profiles, blog.bufferapp.com

  13. The Secret Recipe for Using Social Effectively to Launch a Product, www.martechadvisor.com

  14. Which Social Media Network Should You Focus On?, www.searchenginejournal.com

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