Oct 20, 20164 min read

Marketing Day: Top 10 video creators, IAB’s schema standard & Pin Collective

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

SEO is not dead; it’s just a shape-shifter Oct 20, 2016 by Stephan Spencer Columnist Stephan Spencer talks about how search engine optimization has changed over the years, noting that it’s still very much alive — just vastly different from the way it once was.
Connect audience insight to your SEO strategy Oct 20, 2016 by Chris Liversidge Columnist Chris Liversidge believes that audience enrichment data is key to making better optimization decisions and that search marketers should be ready to engage with an audience-led strategy.
Top 10 video creators in September: UNILAD holds at No. 1 for 3 months in a row Oct 20, 2016 by Amy Gesenhues Not much changed from August to September with UNILAD, The Lad Bible, Tasty and Viral Thread keeping the top four spots.
10 skills genius online marketers have Oct 20, 2016 by Jayson DeMers Great marketers aren’t necessarily born that way. Columnist Jayson DeMers believes that by developing the 10 skills below, anyone can be successful.
IAB releases schema standard for dynamic content ads Oct 20, 2016 by Ginny Marvin The standard is aimed at making programmatic personalized ads a reality across devices and ad formats.
Research: location a primary buying consideration for 43 percent of consumers Oct 20, 2016 by Greg Sterling Survey identifies “primary” and “secondary” consumer purchase considerations.
Kontakt.io launches first beacon-only physical showroom Oct 20, 2016 by Barry Levine The Berlin-based facility offers iPads, beacons, and applications so that visitors can experience the range of uses for the location-based tech.
5 fundamentals of digital advertising every marketer should know Oct 20, 2016 by Patrick Armitage As questions of transparency continue to plague digital advertising, columnist Patrick Armitage puts together a list of five key points to consider when navigating the digital ad landscape.
Which came first, the mobile app or the audience? Oct 20, 2016 by Rob Rasko In the mobile app development world, the role of traditional advertising is murky. Columnist Rob Rasko explains how marketers and app developers can get on the same page.
Fueled by the Audience Network, Facebook advertisers saw higher Q3 spends & returns Oct 20, 2016 by Greg Finn A new study from Nanigans shows that Facebook continues to bulk up ad offerings and advertisers continue to pay up and see results.
Pinterest announces Pin Collective, connecting businesses with content creators Oct 20, 2016 by Tamar Weinberg Pinterest’s Pin Collective creates production shops for big brands, pairing them with power users of the service, saving time and driving real results. Win-win.
True marketing automation is predicting a customer’s next move, not reacting to a moment Oct 19, 2016 by Digital Marketing Depot Learn how to make data the core competence of your marketing department.