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Feb 16, 20183 min read

Marketing Day: Thinfilm’s NFC-enabled magnets, a link-building case study & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Thinfilm’s NFC-enabled magnets let Campari customers reorder from their fridge Feb 16, 2018 by Robin Kurzer NFC is a better marketing bet than QRs and tech like the Amazon Dash button, the company says.

  2. Advanced Strategies for Effective Shopping Campaigns Feb 16, 2018 by Digital Marketing Depot On February 22, join Marketing Land’s Ginny Marvin and other paid digital experts as they explore the challenging retail shopping landscape and provide strategies and techniques to maximize your results. We’ll discuss how to use feed management to optimize your Shopping ad campaigns, as well as more efficient bidding strategies that will improve your CPC.

  3. Kantara Initiative is out with a new version of its user data access specs Feb 16, 2018 by Barry Levine The newest guidelines for software makers update ways for sharing personal data between individuals and through Internet of Things devices.

  4. A link-building case study: Using brand mentions and competitive linking tactics Feb 16, 2018 by Andrew Dennis Columnist Andrew Dennis walks through link-building tactics implemented on a new website, resulting in an increase in links and traffic.

  5. LiveRamp moves into B2B data with purchase of Pacific Data Partners Feb 16, 2018 by Barry Levine The acquisition of the Seattle firm means that LiveRamp’s consumer-oriented IdentityLink can now target businesses and the business identities of consumers.

  6. The Trade Desk’s CMO says she prioritizes hiring & is committed to her team’s training & development Feb 16, 2018 by Amy Gesenhues Susan Vobejda feels it’s her responsibility to mentor as many young people as she can.

  7. How to build a stronger, more effective PPC team Feb 16, 2018 by Frederick Vallaeys Contributor Frederick Vallaeys believes the PPC professionals with the strongest knowledge of paid search fundamentals will have the best opportunities for successful campaigns and solid career growth.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

IAPP says that as many as 750,000 DPOs may be required worldwide to comply with the regulation.


Contributor Josh Aberant explains why the relationship between sales and marketing has changed — and how leading SaaS firms are leveraging it for growth.


Based on interviews with more than 3,000 companies in 10 countries, the report finds that some firms are underestimating the effort required.


  1. Advanced Strategies for Effective Shopping Campaigns Feb 16, 2018 by Digital Marketing Depot

On February 22, join Third Door Media’s Ginny Marvin and other paid digital experts as they explore the challenging retail shopping landscape and provide strategies and techniques to maximize your results. We’ll discuss how to use feed management to optimize your Shopping ad campaigns, as well as more efficient bidding strategies that will improve your […]


When the Amazon Dash Button launched, some thought it so impractical that it must be an April Fool’s joke. Contributor Davor Sutija urges marketers to consider it a bridge to the future of always-everwhere commerce.


It would apply to all businesses that use consumer data for commercial purposes and allow consumers to sue for damages.


How it works, who will be affected and what it means for advertisers, publishers and users.


Online Marketing News From Around The Web:

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