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Marketing Day: The Walmart/Jet.com deal, e-commerce up 16% & Google’s Duo


Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Can the Walmart/Jet.com marriage work? Aug 16, 2016 by Barry Levine We checked in with a variety of industry observers to see if this particular couple looks like a winner.

  2. How to tie employee advocacy back to your goals and KPIs Aug 16, 2016 by Digital Marketing Depot Employee Advocacy has emerged as a great solution for brands that need to drive more reach, traffic, conversions, and leads from the content they’ve worked so hard to create.

  3. E-commerce grows 16 percent in Q2 according to US Commerce Dept. Aug 16, 2016 by Greg Sterling Online retail came in at $97.3 billion according the Commerce Department.

  4. ‘Omnichannel’ may never catch on, but it’s the next big thing for local Aug 16, 2016 by Wesley Young Wesley Young of the Local Search Association provides 5 tips to create a seamless search-to-purchase experience for your local business.

  5. The secret to writing awesome local content Aug 16, 2016 by Greg Gifford Great content is essential for success in local SEO, but unfortunately, a lot of local business websites are sorely lacking in this area. Columnist Greg Gifford shares his advice on how to write excellent website copy for local SEO.

  6. Top tips to consider when it’s time to rebrand on social media Aug 16, 2016 by Jordan Kasteler Thinking about doing a brand refresh on social media? Columnist Jordan Kasteler has some tips to steer you in the right direction.

  7. What Pokémon Go can teach us about email marketing Aug 16, 2016 by Jason Warnock Columnist Jason Warnock takes a look at the massive success of Pokémon Go and what email marketers can learn from some of its most notable features.

  8. The best marketers know more about their customers Aug 16, 2016 by Katy Keim Columnist Katy Keim says it’s about time marketers use customer data to know more, see more and do more.

  9. Google launches FaceTime competitor, video-calling app Duo Aug 16, 2016 by Greg Sterling New app, first announced at Google I/O, is simple and cross-platform.

  10. Google Hangouts On Air moving from Google+ to YouTube Live on September 12 Aug 15, 2016 by Amy Gesenhues Any events currently scheduled after September 12 using Google+ will need to be moved to YouTube Live.

  11. Facebook restricts Messenger bots to 24-hour window, adds subscriptions Aug 15, 2016 by Tim Peterson Facebook Messenger bots can now send promotional messages, but only within 24 hours of someone interacting with the bot.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Reputation Management

  1. Is Your Brand Trusted?, www.marketingprofs.com

Social Media

  1. 5 Tips for a Successful Social Curation Campaign, www.adweek.com

  2. 6 Tips for Increasing Facebook Organic Reach in an Age of Decline, www.toprankblog.com

  3. 7 Overlooked Facebook Power Editor Features, PPC Hero

  4. 8 Snapchat Content Ideas That Your Fans Will Love, www.socialmediaexaminer.com

  5. A Money Making, Stress-Free Social Strategy, www.searchenginepeople.com

  6. Amazon brings free episodes of its Original Series to YouTube & Facebook, techcrunch.com

  7. Facebook, Instagram Are Influencers’ Favorite Social Platforms, www.emarketer.com

  8. How 3 publishers are using Instagram stories for visually compelling storytelling, Nieman Journalism Lab

  9. How Facebook’s Big Algorithm Change Will Affect Marketers, www.searchenginejournal.com

  10. Snapchat wants more TV-like content for Discover, digiday.com

  11. Still Not on Twitter? Here are 10 Reasons You Should Be., www.searchinfluence.com

  12. Tracker: Ingesting MySQL data at scale – Part 2, engineering.pinterest.com

  13. Using Instagram Business Tools: Jelly Skateboards, blog.business.instagram.com

  14. Which Brands Are Winning on Social Media in Rio?, www.adweek.com

  15. Why We’re Taking a Break From Snapchat, blog.bufferapp.com

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