Marketing Day: The sales tech landscape, YouTube ads, CMO challenges

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Today’s CMO must tackle these 3 challenges Oct 4, 2018 by Amy Gesenhues Chief Strategy Officer Debbie Qaqish on the “Rise of Strategic Marketing Operations Functions.”

2. The Open Marketing Cloud: A no-BS demo of Mautic’s marketing automation platform Oct 4, 2018 by Digital Marketing Depot Are you unhappy with your experience or results using one of the legacy marketing automation products? Does your marketing tool or process limit your ability to take action on all of your valuable customer data? Are you struggling to integrate all the different marketing tools you’ve licensed along with the proprietary systems?

3. With 600 vendors, sales tech landscape is 1/10 the size of martech — and still overwhelming Oct 4, 2018 by Amy Gesenhues Smart Selling Tools founder Nancy Nardin offered an overview of the sales tech landscape during her presentation at the MarTech Conference in Boston.

4. IRI to help Google measure offline sales impact of YouTube ads Oct 4, 2018 by Greg Sterling Company will provide anonymous loyalty card and point-of-sale data to Google.

5. Agile methodology is becoming a must for marketing teams Oct 4, 2018 by Robin Kurzer Many of the speakers at this year’s MarTech East conference in Boston lauded the process for its focus on the end user.

6. The future is now: How AI, blockchain may solve some of the industry’s biggest challenges Oct 4, 2018 by Robin Kurzer Some of the most seasoned marketers in the industry tell us why these technologies could help save the industry.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

1. Account-based marketing tools: What you need to know Oct 4, 2018 by Digital Marketing Depot An account-based marketing (ABM) strategy recognizes that B2B purchase decisions are often made by a group of individuals within the company. ABM tools automate many of the data and workflow processes that enable this approach. This 60-page report from MarTech Today, brings together everything you need to know about account-based marketing tools.

Online Marketing News From Around The Web:

1. 3 ways brands are using data and technology to turbocharge their marketing , Think with Google

2. Best Holiday Campaigns from 150 Years of Retail with 30+ Examples, Shopify

3. Facebook tests Snap Map-style redesign of Nearby Friends, TechCrunch

4. If Your Content Doesn’t Have This, the Majority Won’t Trust It, Content Marketing Institute

5. Influence Purchasing Decisions with Reputation Management, Vertical Measures

6. Need More Conversions? Improve the Customer Journey, Practical Ecommerce

7. New Ways to Connect with Friends on Instagram, Instagram

8. Report: Amazon captures 30% of online grocery spending, Retail Dive

9. The Ad Industry Is Still Figuring Out How To Devise Standards Without Driving Everyone Insane, AdExchanger

10. With More States Requiring Online Sales Tax Collection, Concerns Rise, Multichannel Merchant