Marketing Day: The psychology of search, B2B marketing & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Meet the fake news of the online marketing world (that Google loves!): Review sites Jul 26, 2017 by David Rodnitzky Move over, fake news. Columnist David Rodnitzky takes a look at fake facts about online marketing vendors and why Google’s SEO algorithm isn’t separating the fake review sites from the real ones.

2. The psychology of search: Unleashing the power of connection Jul 26, 2017 by Ryan Shelley There are many factors that contribute to high search engine rankings, but columnist Ryan Shelley argues that we often overlook the most important one: the user experience.

3. How to approach your B2B marketing like an NFL quarterback Jul 26, 2017 by Sonjoy Ganguly You need to have your eye on the whole field — the big picture — to successfully capture and nurture B2B leads, argues contributor Sonjoy Ganguly.

4. Linqia unveils ‘first’ platform for predicting influencer engagement Jul 26, 2017 by Barry Levine Company says its newest AI layer builds on its five-year database of engagement performance, where brands only pay for performance.

5. 5 eternal marketing lessons you can hang your hat on Jul 26, 2017 by Dave Davies Trends may come and go, but columnist Dave Davies shows that the core principles of marketing are just as applicable today as they were decades or even centuries ago.

6. When Marketo went offline, self-described ‘geek’ rescued domain after their own failure to renew Jul 26, 2017 by Barry Levine “Good samaritan was the only motivation,” tweeted applications engineer Travis Prebble. “I didn’t buy the domain, just paid renewal.”

7. Tru Optik announces collaboration with comScore Jul 26, 2017 by Barry Levine comScore’s demographic data provides a comfort level for traditional ad buyers new to Over-the-Top (OTT) TV, says Tru Optik CEO

8. Forging customer connections in a privacy-obsessed world Jul 25, 2017 by EJ McGowan Marketers today typically have access to a wealth of data about their customers and prospects, but that doesn’t mean it’s a free for all. Contributor EJ McGowan advises how marketers can deliver personalized content while respecting customers’ privacy concerns

9. Three must-read ABM trends for 2017 Jul 25, 2017 by Digital Marketing Depot Data-driven Account-Based Marketing (ABM) is creating a digital revolution and rewriting the rules of B2B marketing as we know them. In this report from Oracle, you’ll learn how programmatic media is dramatically improving the scale, automation and impact of ABM efforts.

Online Marketing News From Around The Web:

Analytics

1. Even the Best Analytic Method Will Fail if You Don’t Break Down Silos, CMS Wire

2. Iconosquare Introduces Analytics for Instagram Stories, MarTech Advisor

3. Without the Right Analytics Tools, Marketers Trust Instinct More than Insight, eMarketer

Business Issues

1. Facebook Shells Out $500,000 For Project to Fight Election Hacking, Gizmodo

2. Snapdeal board gives nod to Flipkart’s bid, but obstacles remain, Reuters

3. Tech leaders speak out against Trump ban on transgender troops, Axios

Content Marketing

1. 5 Ways to Get Fresh Content, CopyPressed

2. How to Turn One Content Idea into a Fascinating Four-Part Series, Copyblogger

3. The Ultimate Guide to Content Marketing Channels: Audio & Visual, CMS Wire

E-Commerce

1. Developing a Multi-channel Management Strategy That Delights Customers, Shopify Plus

2. eCommerce Solutions: 3 Weighty Reasons Why Top Brands are Abandoning the Monoliths in Droves, www.getelastic.com

3. How to Level the Playing Field as Amazon Eats the World, Multichannel Merchant

Email Marketing

1. Best times to send email marketing campaigns, VerticalResponse

2. The 4 Survey Emails That’ll Get Answers to Your Most Pressing Questions, AWeber Communications

General Internet Marketing

1. How Millennials Are Different & How to Engage Them, MarketingProfs

2. Nestle Japan CMO Masafumi Ishibashi on brands as publishers, Digiday

3. Why It’s Time to Rebuild Traditional Marketing Teams, Contently

Internet Marketing Industry

1. Benchworks Names Chuck Heinz as Executive Director of Strategic Planning, Benchworks

2. Datorama Launches SmartLenses, Instant Dashboards for Marketing Performance Optimization, Market Wired

3. Marketing Science Veteran Dave Cameron Joins Target Data Corporation As Vice President Of Analytics, TargetData

MarTech

1. Ad Tech Desperately Needs Data Exchange Standards, AdExchanger

2. Neal Sharma, Co-founder & CEO at DEG Talks Marketing Tech, MarTech Advisor

3. Should You Trust Artificial Intelligence to Drive Your Content Marketing?, Content Marketing Institute

Mobile/Local Marketing

1. Study: Marketers struggle with personalized location-based ads, Retail Dive

2. Top 10 Mobile Consumer Statistics On Purchase Behavior, MediaKix

Social Media

1. Does Snark = Sales? What Consumers Want from Brands on Social Media, Top Rank Marketing Blog

2. First Facebook TV Episodes Are Said to Be Ready for Mid-August, Bloomberg

3. Twitter adds updates about interesting links, trends and accounts to its Notifications tab, TechCrunch

Video

1. ‘There’s a lot more crap than there is premium’: Buyers cast doubts on publishers’ pivot to video, Digiday

2. YouTube Ad Benchmarks by Age, Device, and Industry, MarketingProfs