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Marketing Day: The MarTech Landscape, More Super Bowl 50 Ads & Epic Content

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. MarTech Landscape: What Is Header Bidding — And Why Should Publishers Care? Dec 21, 2015 by Barry Levine As an alternative to Google’s advertising waterfall, simultaneous bidding can increase prices for websites’ ad space.

  2. Call Analytics Platforms Martech Intelligence Report Dec 21, 2015 by Digital Marketing Depot Marketing Land and Digital Marketing Depot have recently published a new Martech Intelligence Report, “Enterprise Call Analytics Platforms 2015,” that examines the market for call analytics platforms.

  3. More Super Bowl 50 Advertisers: PayPal & Honda Gear Up, While GoDaddy Takes The Bench Dec 21, 2015 by Amy Gesenhues GoDaddy says it’s moving beyond the generic megaphone of a Super Bowl campaign to focus on a more personalized marketing strategy.

  4. The Search For An Optimal AdWords CPC Dec 21, 2015 by David Fothergill Columnist David Fothergill explores the question many a paid search specialist has pondered: What is the ideal bid price?

  5. Best. MarTech. Ever. This March In San Francisco. Dec 21, 2015 by Scott Brinker You can’t scroll a mobile screenful on Twitter these days without hitting several predictions for 2016. But there’s one marketing tech prediction I can offer with 100% certainty: the next MarTech conference in San Francisco, March 21-22, will be the best one yet.

  6. Epic Content (And Results) That Didn’t Break The Bank Dec 21, 2015 by Brian Patterson You don’t need tons of money to do content marketing well. Columnist Brian Patterson shares some real-world examples of small-budget content marketing that garnered big-budget results.

  7. Marketing Land’s Top 10 News Stories Of 2015: Snapchat Guide, That Dress, FTC Social Guidelines & More Dec 21, 2015 by Matt McGee We begin two weeks of year-in-review coverage with a look at the most popular news stories of 2015 as covered by the Marketing Land editorial team.

  8. 3 Things Black Friday Taught Us About 2016 Dec 21, 2015 by Jordan Elkind As we edge closer to 2016, it’s time to start thinking about your marketing strategy for next year. Columnist Jordan Elkind shares what marketers can learn from the Black Friday weekend.

  9. Why Marketers Need To Move From Email Reactivation To Continued Addressability Dec 21, 2015 by Jose Cebrian Columnist Jose Cebrian explains why marketers need to think less about reactivating their inactive email subscribers and focus more on reaching that audience in other ways.

  10. Wins And Losses From The Social Teams Of The NFL Dec 21, 2015 by Chris Kerns Columnist Chris Kerns takes a look at the social plays from the NFL to bring marketers some insights into how they can enhance their own social strategies.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Affiliate Marketing

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Domaining

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

Mobile/Local Marketing

Reputation Management

Social Media

  1. 15 Marketing Twitters That Won’t Kill Your Feed (or Your Soul), unbounce.com

  2. 2016 Trend: Social Media and Automation Will Combine in New Ways to Improve the Customer Journey, www.silverpop.com

  3. A Marketer’s Guide to Social Shopping Integrations, www.convinceandconvert.com

  4. Facebook Starts Rolling Out Support For Apple’s Live Photos, TechCrunch

  5. How Brands Are Using A “Star Wars” Twitter Trend for Self-Promotion, ignitevisibility.com

  6. How to Use Facebook Local Awareness Ads to Target Customers, www.socialmediaexaminer.com

  7. New Data Proves Facebook Ads Lift Search ROI, www.wordstream.com

  8. The Top Food Brands On Social This Holiday Season, blog.newswhip.com

  9. Twitter Testing Ways to Reach and Engage New Audiences, www.adweek.com

  10. Why All Your Tweets Should be Directed to Just One Person, www.adweek.com

Video

  1. Facebook Officially Replaces Adobe Flash With HTML5 For Videos, arc.applause.com

  2. 20 Ways Brands Can Make the Most Out of Facebook Video, www.reelseo.com

  3. 6 Things Geico and Vimeo Taught Us About Making Great Preroll Ads in 2015, www.adweek.com

  4. Google’s YouTube Uses Homer Simpson To Promote YouTube Ads, Search Engine Roundtable

  5. Inside the Making of BuzzFeed’s Branded Video for Hyundai, adage.com

  6. Long Form Video: Driving Engagement in Facebook’s News Feed, www.adweek.com

  7. Premium Video Inventory: What Shortage?, adexchanger.com

  8. This YouTube channel makes more money from paid subscriptions than YouTube ads, digiday.com

  9. Twitter Video: The Marketing Advantage No One Is Using…Yet!, blog.bufferapp.com

  10. Vine Adds “For You” Channel of Vines It Thinks You’ll Love, www.adweek.com

  11. Wal-Mart’s holiday ad campaign wins in video views, www.retaildive.com

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