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Marketing Day: The Future Of Content Marketing, Twitter To Launch Auto-Play Video Ads & More

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

The centerpiece online video takes a tongue-in-cheek approach to educating without lecturing.

“Customers first.” A simple concept and the North Star of modern marketing. But implementing systems and operations that deliver brilliant customer experiences in a fragmented technology environment and legacy-steeped organizations is tricky. MarTech: The Marketing Tech Conference tackles the issues head on. Hear from marketers harnessing the power of technology to produce exceptional customer experiences […]

Super Cray says that after repeated assurances by Google AdSense reps that the site was in compliance, it was denied over $500,000 in advertising earnings.

Contributor Arnie Kuenn observes content marketing’s rise and speculates as to what the coming years will bring.

Social media and content marketing are among the biggest categories for marketing technology companies, while influence marketing, performance & attribution emerge.

The number of martech companies has doubled from 2014, rising to nearly 2,000 in 2015. See them all by category!

Reported new features headed to Twitter should be well received by both advertisers, publishers and the avid video consumer.

The exchange is closing access to third party networks and non-Yahoo sites.

The insurance company for military personnel and their family facilitates social media shares and gets lots of activity.

Both Amazon and Target released holiday shopping related statistics this week. Most striking was Target’s statement that a majority of the traffic to its Target.com site was from mobile devices during November and December. The company said, “Mobile traffic made up 60 percent of Target.com traffic November through December.” In its press release the company […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Analytics

Blogs & Blogging

Business Issues

Content Marketing

  1. 10 Content Marketing Myths that Could Crash Your Campaign, relevance.com

  2. 13 Essential Content Marketing Tips to Convert Website Traffic into Sales, www.jeffbullas.com

  3. 3 CES Trends That Content Marketers Need to Know About, contently.com

  4. 4 Examples of Thinking Outside the Box with Content Marketing, 3qdigital.com

  5. 5 Tips to Help Your Colleagues Become Successful Content Creators, contentmarketinginstitute.com

  6. Can You Build a Content Marketing Super Brand, www.convinceandconvert.com

  7. Content Marketers, Quit Selling Like It’s 2004, www.marketingprofs.com

  8. Curating content – the way to ensure you have plenty to say, www.callowaygreen.com

  9. How To Build A Culture of Content, www.b2bmarketinginsider.com

  10. The Evolution of Content Marketing Will Include Intelligent Content, contentmarketinginstitute.com

  11. This Piece of Branded Content Made Me Fall in Love, contently.com

Conversion Optimization

Copywriting, Design & Usability

Domaining

E-Commerce

Email Marketing

  1. 10 Do’s and Don’ts of A/B-Testing Your Email Marketing Campaigns, www.marketingprofs.com

  2. 5 creative ways to grow your email marketing list, myemma.com

  3. A Starter’s Guide for Gmail Sponsored Promotions (GSP), 3qdigital.com

  4. Everything You Need to Know About Managing Your Email Bounces, blogs.constantcontact.com

  5. How Constant Contact Measures Email Deliverability, blogs.constantcontact.com

  6. How to Justify Responsive Email Design and Where to Get Help!, www.marketingtechblog.com

  7. Is there a knowledge gap in email and search marketing?, econsultancy.com

  8. MailChimp Holiday Email Volume, blog.mailchimp.com

  9. The Often Overlooked but All-Important Email Navigation bar, blog.getresponse.com

  10. Timing of Sales Email is Important, www.domaininvesting.com

  11. What Consumers Dislike About Mobile Email, www.marketingprofs.com

  12. Why You Should Declare Email Bankruptcy for 2015, blog.hootsuite.com

General Internet Marketing

Mobile/Local Marketing

Social Media

  1. 5 Brands That Are Absolutely Killing It on Twitter, www.impactbnd.com

  2. 70% of Marketers Will Spend More on Social Media Ads This Year, www.adweek.com

  3. 8 Social Media Business Apps and Tools You Should Use, smallbiztrends.com

  4. Andy’s Answers: Olive Garden’s 5 steps to turn around their social customer service, smartblogs.com

  5. Facebook Advertising and Spam, Deception, Value and Trust, www.jonloomer.com

  6. Facebook data know you better than your own mother, qz.com

  7. Getting the Most From Hashtags, www.compukol.com

  8. How Facebook says you should handle a social crisis, www.insidefacebook.com

  9. How to Create an Account and Submit Content to Delicious, upcity.com

  10. How to Create the Perfect Social Media Post, www.mediabistro.com

  11. How to Make the Most of Facebook Mobile Ads, www.socialmediaexaminer.com

  12. How to Schedule Instagram Updates (and Post to Instagram from the Web), www.internetmarketingninjas.com

  13. How to Test Anything on Social Media, blog.bufferapp.com

  14. How Twitter Users Have Migrated to Mobile, www.socialbakers.com

  15. More News Feed Surveys from Facebook, allfacebook.com

  16. More than 50 Facebook marketing tips for entrepreneurs, www.launchgrowjoy.com

  17. Social listening in 2015: top five opportunities, econsultancy.com

  18. Social Media Marketing 2015: Where Is Your Audience?, heidicohen.com

  19. Twitter Looking to get Ads in Front of Non-Users, performinsider.com

  20. U.S. Central Command twitter hacked, www.cnbc.com

  21. Why Social Media Marketers and Brand Managers Should Care About Employee Advocacy, www.marketingprofs.com

  22. Your private Instagrams weren’t as private as you thought they were, qz.com

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