Jul 3, 20182 min read

Marketing Day: The Feds go after Facebook, Instagram Stories, GDPR & more

Here’s our recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

Instagram signs on to the time well spent movement with new ‘You’re all caught up’ notifications Jul 3, 2018 by Amy Gesenhues Starting today, the app will start displaying a message that lets users know when they have seen every post in their feed from the last 48 hours.
Instagram testing open-ended questions in Stories to make content more interactive Jul 3, 2018 by Amy Gesenhues The Facebook-owned app confirmed it is testing a feature that would let users include open-ended questions within a Story.
Report: Feds widen scope of Facebook/Cambridge Analytica scandal probe Jul 3, 2018 by Robin Kurzer The FBI, the SEC and the FTC have reportedly joined the Department of Justice in the investigation, which will include a deeper look at Zuckerberg’s Congressional testimony.
Post-GDPR, Purch points to 70 percent consent rates and the sweet spot for contextual targeting Jul 3, 2018 by Barry Levine Per this publishing/performance marketing platform, here’s how consent for data-based targeting and context for non-data targeting may thrive.
Vistar launches online storefront for complete DOOH deals Jul 3, 2018 by Barry Levine Called Deals Discovery, it lets self-service ad buyers find, price and purchase outdoor signage entirely online.

Acxiom sells Marketing Solutions division to Interpublic, readies LiveRamp Jul 3, 2018 by Barry Levine As personal data for ad targeting becomes increasingly burdened with consent and other conditions, time will tell if Interpublic has made a good deal.
Twitter now removing 214% more spammy accounts YoY as it ramps up efforts against bad actors Jul 3, 2018 by Amy Gesenhues After announcing it acquired Smyte to help improve safety initiatives, Twitter outlined new ways it is fighting malicious content and spam.
Tighter data rules affect some marketers more than others Jul 3, 2018 by David Dowhan Contributor David Dowhan believes this inequity may provide an opportunity for data providers and tool developers serving mid-market brands.
Apps must now pass review process before getting access to Facebook’s Marketing API Jul 3, 2018 by Amy Gesenhues In its latest updates to the app developer platform, Facebook is instituting new review processes for certain APIs, shutting down others.