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Marketing Day: The Content Battleground, Facebook’s App Analytics & The Unofficial Death

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. NCAA March Madness Delivers More Than 10 Million Video Ad Views iSpot.tv says AT&T’s video ad “Strong Nickname” ranked No. 1 when analyzing digital SOV for brands during NCAA tournament.

  2. Child Advocacy Groups Want FTC To Investigate Deceptive Advertising In YouTube Kids App Consumer and child advocacy groups sign letter to FTC, claiming the app fails to separate commercial content from non-commercial content.

  3. Custora Raises $6.5 Million In Series A Round Funds will be used to grow the start-up’s predictive analytics marketing platform.

  4. The Content Battleground: The Importance Of Measurement Content marketing has become big in the digital marketing world, but columnist Jim Yu reminds us that without measuring its performance, our message may be falling on deaf ears.

  5. How Google Could Make Billons Off Belly Button Lint Letting advertisers leverage first-party data in search could be a big boon for Google and for those advertisers, believes columnist David Rodnitzky.

  6. Facebook’s New Analytics For Apps: A Look Under The Hood The social network’s free service puts it head-to-head against Google in the analytics market, but is it game-changing? Columnist Josh Manion takes a look.

  7. Survey: Facebook Video To Overtake YouTube In 2015 Advertising Plans Facebook is poised to overtake YouTube as the leading video advertising platform.

  8. What The Unofficial Death Of Google+ Means For Marketing As the Google+ we knew splits up, what’s the lesson learned? Don’t put all your digital marketing eggs in one basket, advises columnist Travis Wright.

  9. Expanding Its Services, Square Launches Email Marketing With A Twist Today Square is launching “Square Marketing.” The simplest way to describe it is: email marketing with associated CRM capabilities.

  10. Bring Your Team To SMX Advanced – Save Up To 20% SMX Advanced delivers expert-level tactics on SEO, paid search, social, mobile and more. Sending your team multiplies the benefits. Your results will improve and your team’s morale will soar.

  11. Google, Apple, Facebook & Microsoft Among Major Brands Buying .sucks Domains Controversial new domain costs $2500 per year for trademark holders. Microsoft confirms registrations, says it has no plans to ever use its domains.

  12. Twitter Cleans Up “Quote Tweet” & Tweet With Comment Functionality Quoted tweets now display as embeds instead of text; changes are rolling out for iPhone and web users with Android “coming soon.”

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Domaining

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

  1. Janrain Launches First Customer Identity Management Platform in China, www.marketwired.com

  2. Kia Sorento Helps Kickstart Your Next Adventure with a New Campaign on Yahoo, www.kiamedia.com

  3. Media and Marketing Agency DWA Chooses DataXu As Global Programmatic Partner, www.prnewswire.com

  4. Merkle Acquires Digital Analytics Consultancy, Pointmarc, www.merkleinc.com

  5. Monetate Launches Solution for Mobile App Personalization and A/B Testing, PR Newswire

  6. Nexmo Disrupts Consumer Experience by Enabling Brands to Engage Consumers Through Chat, www.prnewswire.com

  7. ON24 and Act-On Software Announce Integration, www.on24.com

  8. Origami Logic Content Cards: Connecting Creative Assets and Performance Data Across Channels, www.origamilogic.com

  9. ShowClix Launches Industry-First Digital Assistant, finance.yahoo.com

  10. Specific Media Unveils Direct Match – The Next Evolution of Direct Ad Targeting, specificmedia.com

MarTech

Mobile/Local Marketing

Social Media

  1. Kifi Debuts A “Deep” Search Engine For Twitter Based On Your Own Tweets, TechCrunch

  2. 33 Social Media Facts and Statistics You Should Know in 2015, www.jeffbullas.com

  3. 5 Ways Brands Can Use Instagram’s New Post Notifications, simplymeasured.com

  4. 8 Offline Social Skills You Should Carry Into Your Social Media Efforts, blog.kissmetrics.com

  5. 9 Ways to Humanize Your Brand With Social Media, www.socialmediaexaminer.com

  6. Are your social media staff too young?, econsultancy.com

  7. Brands love star Instagrammers, but disclosure is elusive, digiday.com

  8. Color and Fade, blog.instagram.com

  9. Faceboocaplypse: Report Proves Flaws in Facebook Reach and Shares, www.jonloomer.com

  10. Facebook Ads: Locals vs. Tourists, www.clixmarketing.com

  11. Facebook Gives WPP New Ways to Sail Its Data Sea, adage.com

  12. First Look: Brand Carousel Ads Roll Out, blog.business.instagram.com

  13. How and When to Publish Content to Ensure Maximum Shares, blog.bufferapp.com

  14. How To Attack Social Media ROI Like a Pro, blog.raventools.com

  15. Judge: It’s OK to Serve Divorce Papers Via Facebook, blogs.wsj.com

  16. One Hundred Percent Increase in Social Traffic! Now What?, www.rimmkaufman.com

  17. Pinterest Marketing: Your Complete Guide to Pinterest Success, www.socialmediaexaminer.com

  18. Report: How Social Spam Distorts Data Insights, www.adweek.com

  19. Social media was the other big winner at Nigeria’s historic elections, qz.com

  20. Spring-Cleaning: Social Media Tips & Tricks to Organize Your Accounts, www.komarketingassociates.com

  21. The Science of Persuasion in Social Media, www.searchenginejournal.com

  22. Twitter, Please Don’t Advertise On My Profile Page, The Next Web

  23. Why Should Publishers Trust Facebook with Their Content?, www.adweek.com

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1 Comment

Abdul Wahab Ahad
Abdul Wahab Ahad
Aug 15

Fantastic article! Your insights are always spot on and incredibly helpful. I appreciate the effort you put into providing such valuable content. For those looking to elevate their digital marketing strategies, check out www.digitalerena.com for expert tips and services. Keep up the great work, admin!

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