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Marketing Day: The consumer mobile journey, Google’s Reach Planner & Facebook news

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Brands, please stop ruining the consumer mobile journey with desktop experiences Apr 10, 2018 by Brian Solis Contributor Brian Solis urges brands to prioritize the mobile experience as consumers seek to complete tasks and purchases on their devices.

  2. Does Cambridge Analytica have your info? Here’s how to check Apr 10, 2018 by Amy Gesenhues Facebook is making it easy for users to find out if their data was scraped and is launching a data abuse bounty program to report app developers.

  3. Connect With Peers And The Martech Community Apr 10, 2018 by Marketing Land Join the marketing technology community at MarTech®, April 23-25 in San Jose. You’ll participate in 55+ sessions led by experts from L’Oréal, Donors Choose, Weight Watchers, Netflix, Airbnb, and many others. And beyond sessions, you’ll meet more than 100 leading martech vendors in our Expo hall, gain access to structured and unstructured networking including 2 receptions, networking lunches, speed networking, and more!

  4. Case study: Digital out-of-home and mobile-location deliver offline success for REI Apr 10, 2018 by Greg Sterling Campaign was a collaboration between the retailer, Vistar Media and LiveRamp and delivered 3.6x lift in store visits.

  5. Time for brands to take customer data personally Apr 10, 2018 by Nina Caruso As consumers and regulators increase scrutiny around data, contributor Nina Caruso says there’s an opportunity to adopt a customer-centric approach to privacy while providing personalized experiences.

  6. Already doing SEO? Add these two things to optimize for voice search Apr 9, 2018 by Bryson Meunier Not sure how to optimize your webpage for voice search? Contributor Bryson Meunier lists 12 ‘how-to’ tactics and suggests two of them are the real workhorses in driving traffic to your site.

  7. The new Google AdWords interface is coming soon. Are you ready? Apr 9, 2018 by Mona Elesseily Bagpipe music in AdWords? Contributor Mona Elessily lists pros and cons of the new Google AdWords interface as she sees and hears it.

  8. Google patent on related entities and what it means for SEO Apr 9, 2018 by Dave Davies Contributor Dave Davies pulls key points from a newly awarded Google patent on related entities and points out the ranking benefits of strengthening entity associations in your SEO and link-building efforts.

  9. How to align SEO and sales teams so everyone benefits Apr 9, 2018 by Casie Gillette If your sales and SEO team need a refresher on how to work together, Columnist Casie Gillette has an outline with five communication tips that will get them talking in no time.

  10. The power of podcasting: SEO keyword angles Apr 9, 2018 by Sherry Bonelli In Part 2 of a three-part series, Contributor Sherry Bonelli dives into the details of optimizing a podcast for maximum SEO, link and brand-building benefit.

  11. Google launches Reach Planner for YouTube & video ad forecasting in AdWords Apr 9, 2018 by Ginny Marvin The tool suggests ad format mixes and provides reach estimates based on campaign objectives and budget inputs.

  12. Facebook announces election-based independent research initiative as part of its continuing hearts and minds campaign Apr 9, 2018 by Amy Gesenhues In the last month, Facebook has released a flurry of announcements on its efforts to improve its News Feed, ad transparency and privacy controls for users.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

  1. Oracle adds clouds for analytics, segmentation and loyalty Apr 10, 2018 by Barry Levine The new Oracle Infinity is the company’s first web/app analytics platform, and the new CX Audience and Loyalty clouds boost existing capabilities.

  2. Sendwithus launches GDPR-compliant, cloud-based email CMS Apr 10, 2018 by Robin Kurzer Dyspatch was made specifically to help enterprises manage their transactional emails on a large scale.

  3. Consumer groups file FTC complaint against YouTube for collecting kids’ personal data without parental consent Apr 10, 2018 by Robin Kurzer Twenty-three consumer watchdog groups say Google is not making any effort to comply with COPPA.

  4. Header bidding: The biggest trends for 2018 Apr 10, 2018 by Alex Bornyakov Where are we with header bidding, and what upcoming developments should we prepare for? Contributor Alex Bornyakov offers his perspective.

Online Marketing News From Around The Web:

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