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Marketing Day: The ad tech evolution, College Ave CMO on personalization & more

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. The Election: More searchers, more opportunities Jun 23, 2016 by John Cosley Columnist John Cosley of Bing discusses how advertisers can leverage election searches for paid search wins.

  2. Ad tech evolution continues with Avid Media’s new DSP for native content only Jun 23, 2016 by Barry Levine And supply-side platform Pubmatic expands with a private marketplace for guaranteed sales.

  3. Where Instagram and Facebook advertising converge and where they differ Jun 23, 2016 by Brad O’Brien Can your Facebook successes be replicated on Instagram? Columnist Brad O’Brien takes a look at the similarities and differences between the two platforms and what it all means to marketers.

  4. Back to basics: Why you need to stop stressing over backlinks Jun 23, 2016 by Kyla Becker Fishing for backlinks is like fishing for compliments: the sincerity will always be questionable. Read backlink veteran Kyla Becker’s perspective on why we need to step away from backlinks and get back to basics.

  5. A CMO’s View: How College Ave uses personalization to connect with customers Jun 23, 2016 by Amy Gesenhues CMO Jennifer Astle is leveraging her retail marketing background to bring a more personalized customer experience to the banking industry.

  6. Customer experience in the age of disloyalty Jun 23, 2016 by Blaise Lucey In the age of the aggregator, the brand is irrelevant. Columnist Blaise Lucey says it’s all about the customer experience and creating compelling content that’s relevant to your audience.

  7. How to reduce the risk of getting email blacklisted Jun 23, 2016 by Scott Heimes How do you avoid getting on the dreaded blacklist? There’s no stop-gap solution, but columnist Scott Heimes outlines some best practices to help your emails reach inboxes.

  8. Keen IO releases “analytics-as-a-service” for apps, sites, and devices Jun 23, 2016 by Barry Levine Called Native Analytics, it provides a white-label, customizable solution for real-time analytics and visualization.

  9. YouTube opens online version of its Brand Partner Program to school agencies Jun 23, 2016 by Tim Peterson YouTube is rolling out an online version of its Brand Partner Program to teach agencies video production and marketing skills in 22 languages.

  10. InMobi to pay nearly $1 million following FTC charges of location tracking deception Jun 22, 2016 by Greg Sterling The mobile ad platform continued to infer and capture location data on users who had not consented to use of location services.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Affiliate Marketing

Analytics

  1. 5 Tools to Measure Social Media ROI, www.socialmediaexaminer.com

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

  1. Is Your Content Ready for the Mobile Takeover?, contentmarketinginstitute.com

  2. Start Your Summer Mobile-Ready, smallbusiness.googleblog.com

  3. Tap into Growth of Mobile Sales, blog.cj.com

Social Media

  1. 2016 Facebook Awards Global Winners Announced, www.facebook.com

  2. 7 Costly LinkedIn Publisher Mistakes You Should Never Make, www.jeffbullas.com

  3. American Express Is the First Financial Institution to Make a Facebook Messenger Bot, www.adweek.com

  4. Despite all the challenges of ‘distributed news’, traditional brands are vital for social, econsultancy.com

  5. Did Facebook Just Deliver A Crushing Blow To Native Advertising?, www.fastcompany.com

  6. Fast-growing Instagram risks ad overload, www.internetretailer.com

  7. Five Things Every Marketer Can Learn from E3, www.facebook.com

  8. How Much Do Small Businesses Spend on Facebook Marketing? Not That Much, smallbiztrends.com

  9. Instagram Will Start Letting You Translate Captions, Comments and Bios, www.adweek.com

  10. Learn how to implement the Twitter Ads API, Twitter Blog

  11. Reddit Advertising: A Beginner’s Guide to the Self-Serve Platform, www.ppchero.com

  12. Six B2B Takeaways From Six Great Facebook Ads, www.marketingprofs.com

  13. Social Media IRL: Facebook Starts Attributing Unattributable Revenue, simplymeasured.com

  14. Social Media Tips & Tools To Post Smarter: Content Creation, www.searchenginepeople.com

  15. The Power of Personality on Twitter (And What Your Brand Can Steal), simplymeasured.com

  16. Trend report: What’s popular on Pinterest this month, blog.pinterest.com

  17. Twitter wants to sell its NFL ad spots for more than $50 million, www.recode.net

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