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Marketing Day: The 2015 Holiday Retail Season, Ad-Blocking Report & YouTube’s Top 10 Ads

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Twitter, NFL Sign Two-Year Extension To Serve More Football Video Deal means there will be more NFL content on Twitter. Twitter will take the lead in ad sales in the revenue-sharing partnership.

  2. KIND Snacks’ Back-To-School Instagram Campaign Asks Parents To Share Summer #MomentThatPopped As parents’ minds turn toward packing snacks and lunchboxes for schoolchildren, KIND snack bars encourages families to reflect upon the best moments of summer.

  3. 4 Tips To Ensure You’re Prepared For The 2015 Holiday Retail Season It’s never too soon to start planning for the most crucial shopping season. Columnist James Green has pointers to ensure your marketing strategy is a success.

  4. Ad-Blocking Report: Nearly 200 Million Users, $22 Billion In Lost Ad Revenue According to a new report from Adobe and PageFair, $21.8 billion in global ad revenues have been blocked 0r lost.

  5. How To Create A “Lead-Generation Pipeline” With Your Blog (Part 1) In the first of this two-part series, columnist Daniel Faggella outlines three strategies to ensure your content speaks to your viewers to turn traffic into prospects and prospects into buyers.

  6. Top 10 YouTube Video Ads In July: Always #LikeAGirl Ranks No. 1 With 30M+ Views July’s top ten ads generated a combined 80.9 million views, and more than 139 million minutes of watch time.

  7. Microsoft Mobile Share Reaches Lowest Level Since comScore Tracking Began While Android continues its march as the dominant global operating system, its market share in the US is essentially flat and roughly at the same place it was in 2012.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Domaining

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Reputation Management

  1. Facebook as Reputation Management Tool, www.searchenginejournal.com

Social Media

  1. 23 Tools for Social Media Monitoring, www.practicalecommerce.com

  2. Engage Your Instagram Following with the Right Content, www.socialmediaexplorer.com

  3. Facebook Analytics: The Only Guide You’ll Ever Need, www.razorsocial.com

  4. Facebook says LOL is on its way out, qz.com

  5. Four Powerful Tips for a Highly Effective B2B Social Media Strategy, www.marketingprofs.com

  6. Instagram Ads vs. Influencer Marketing: Deciding What’s Best for Your Brand, www.adweek.com

  7. My Top Instagram Tools to Quickly Grow Followers and Engagement, ignitevisibility.com

  8. The Psychology of Social Media, blog.bufferapp.com

  9. The Six Cardinal Sins of Reddit Marketing, www.searchenginejournal.com

  10. Twitter May Replace Former CEO Dick Costolo on Board, www.wsj.com

  11. Twitter Official Partner Unmetric Launches Sense App, www.adweek.com

  12. Which Social Networks Are Best for Content Curation?, blogs.constantcontact.com

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