Dec 16, 20145 min read

Marketing Day: Target Twitter Ads By Mobile Device, E-Commerce Conversion Rates & The New CMO

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Twitter Ads Can Now Be Targeted By Mobile Carrier & New Devices The new options are available today in 35 countries and are coming soon to Ads API partners.
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Infographic: How Twitter Users Love To Watch & Tweet About TV Twitter users love TV. They also love to share socially about the TV shows they’re watching, probably because they believe themselves to be influencers that others seek out for opinions about television shows. And the time they tweet about TV the most? When TV shows are airing live. Those are some of the findings from a new […]
Lowe’s Adds Instagram Hyperlapse Videos to Award-Winning #LowesFixInSix Vine Series Think you need fancy technology to do video marketing? The home improvement store and agency BBDO once again show that an iPhone will do just fine.
E-Commerce Conversion Rate At Seasonal High, While Traffic Remains Strong Shoppers appear to be in serious buying mode, having done most of their gift-buying research for the season, according to the Marketing Land Online Retail Shopping Report.
IAB Says 100 Percent Viewability Isn’t Possible Yet, Sets 70 Percent Threshold Citing the need for industry cooperation, the IAB says 2015 will be a transition year for viewability.
InMobi Exchange Launches Programmatic Mobile App Audience Buying Automated direct order buys enabled in 36 countries.
Survey: Just A Third Of Digital Marketers Make Mobile A Priority Marketers cite data overload and media fragmentation as key challenges in 2014.
Help Your Marketing Team Build Airplanes, Not Minotaurs! As marketers, we use technology for outgoing communications and campaigns. Contributor David Rodnitzky exhorts us to use the latest tools internally, as well.
More Marketers Now Dedicate Over Half Of Digital Budgets To Retargeting Study shows marketers are investing more heavily in retargeting, saying it performs as well as search, email and other display.
The New Year & The New CMO: 3 Key Predictions For 2015 Digital marketing is always evolving, and that means CMOs have to evolve as well. Columnist Jim Yu shares his predictions for what CMOs will need to focus on in the new year.
YouTube’s New Beta GIF Creator Is A Blessing For Brands A new beta GIF animation tool is far and away the easiest way to animate video clips directly within YouTube.
LinkedIn Redesign To Display More Actionable Info To Help Trigger More Connections A cleaner LinkedIn homepage is coming, chock full of new personalized stats and enhanced ways to keep in touch with connections.
Yelp Introduces New App For Business Owners With Push Notifications Yelp is releasing a new app for business owners. Unsurprisingly called “Yelp for Business Owners,” it’s available for iOS and Android users in all countries and languages in which Yelp currently operates. Until today local business owners with Yelp profiles had to tolerate a less than optimal experience accessing their account information on a smartphone. There was no […]
Google Shopping May Go Deeper Into E-Commerce With “Buy Now” Button To Challenge Amazon Google is reportedly floating the idea of a “Buy Now” button and two-day shipping program.