Oct 29, 20145 min read

Marketing Day: Taco Bell’s Social Media “Blackout” Proves Successful, Twitter Part

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Oral Roberts University Marries Social Media With Outdoor Ads For #HeadedtoORU Campaign The college taps into and creates excitement by crowdsourcing photos tagged with the campaign’s hashtag.
Google Releases iPad Version Of The Official Google Analytics App No longer will Google Analytics users need to rely on the previous iPhone view or browser bookmarks to pull up their analytics. Today, Google has launched a long awaited upgrade to the official Google Analytics app to support iPads. The app brings all the data-y goodness of the previous app, now optimized for iPads. The […]
Google My Business App Gains Review Alerts, Ability To Respond To Reviews As a variation of the old saying, “the way to a man’s heart is through his stomach,” the way to a small business’ (SMB’s) marketing budget may be through its smartphone. Vendors of local marketing services are increasingly realizing the most effective way to reach and retain busy SMBs is by leveraging their mobile devices. […]
Taco Bell’s New Mobile App Breaks Into Top 25 Chart, After Social Media “Blackout” Stunt Taco Bell’s unusual move to go “dark” on its various social media accounts yesterday in order to push people to its new mobile app for ordering food appears to have been a big success. The app has skyrocketed to be the 22nd most downloaded app for iOS users in the United States, according to the […]
Twitter & IBM Announce Partnership To Bring Data Insights To Enterprises Twitter and IBM today announced a partnership that the companies say will help businesses make better decisions, combining Twitter’s real-time data about consumer preferences with IBM’s analytics and engagement platforms and consulting services. Twitter vice president of business development Chris Moody explained the value of the partnership in a blog post: From a data perspective, […]
The Definitive Guide To The Digital Display Ad Ecosystem Learn the intricacies of how advertising messages are delivered to consumers in our digital advertising ecosystem as columnist Peter Minnium explains the path in detail.
Wojcicki Says 50% Of YouTube’s Traffic Now Coming From Mobile Phones & Tablets During this week’s Code/Mobile Conference in Half Moon Bay, California, YouTube CEO Susan Wojcicki confirmed half of YouTube’s traffic was coming from mobile phone and tablet devices. Recode.net reported on Wojcicki’s Code/Mobile presentation, noting her comments on the importance of mobile, along with remarks that YouTube is exploring a new ad-free subscription service. According to […]
Apple’s iAd Makes Biggest Expansion Yet, Now Available In 95 Countries Apple announced on Tuesday that its mobile in-app ad platform, iAd, is now available in 70 more countries. The big expansion brings the total number of countries to 95 across the Americas, Europe, Asia, the Middle East, Africa and Australia. Earlier this month, Apple had expanded to 25 countries by adding Austria, Belgium, Denmark, Finland, […]
Best Practice Pros: How LinkedIn Manages Its Email Programs Contributor Steve Dille shares tips learned from one of the industry’s most prolific email marketers.