Jul 26, 20165 min read

Marketing Day: Taboola buys ConvertMedia, Google’s expanded text ads & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

What is call intelligence, and why should you care? Jul 26, 2016 by Digital Marketing Depot At the dawn of the Internet Age, marketing experts speculated about the death of call centers and the diminished importance of phone interactions on a business’s sales. In reality, the opposite has happened: the internet, combined with the rise of mobile devices, has created a telephonic boom.
Taboola buys video advertising firm ConvertMedia Jul 26, 2016 by Barry Levine The acquisition better positions Taboola toward its goals of becoming a webwide powerhouse of video and native ads.
Google rolls out expanded text ads, device bid adjustments & responsive ads for native in AdWords Jul 26, 2016 by Ginny Marvin Google’s major ad updates were designed specifically for mobile.
Customer journeys, blind spots & burgers: Lessons from fast-food marketing Jul 26, 2016 by Joshua Reynolds Believe it or not, you can learn a thing or two from the world of burgers and fries, says columnist Joshua Reynolds. Here’s why your marketing analytics should take a page from the fast food industry.
Marketing PSA: Cold lead generation is spam Jul 26, 2016 by Patrick Armitage Attention, marketers! If it’s unsolicited, irrelevant email, it’s spam. Columnist Patrick Armitage puts out a call to his fellow marketers to put a stop to the scourge.
Ubimo and Cuebiq offer integrated offline data for real-time campaign optimization Jul 26, 2016 by Greg Sterling The announcement is the latest in a series that underscore the importance of location data and attribution.
The CMO and the DCoE: 3 steps to build your digital center of excellence Jul 26, 2016 by Jim Yu DCoE isn’t just another trendy acronym. A Digital Center of Excellence is essential for your organization’s success, says columnist Jim Yu. He outlines three steps to help you build one.
Tired of broken promises from politicians? Demand KPIs! Jul 26, 2016 by David Rodnitzky Columnist David Rodnitzky envisions a world where we could hold the government accountable to metrics and vote not just for candidates, but also for KPIs.

AdStage launches Report cross-channel reporting solution Jul 26, 2016 by Ginny Marvin Customers managing paid search and social campaigns in AdStage can now generate reporting on all social channels.
Ad industry execs cautiously optimistic Verizon-AOL-Yahoo can take on Google & Facebook Jul 26, 2016 by Ginny Marvin Experts weigh in on what the Verizon acquisition of Yahoo could mean for the balance of power in digital advertising, including search.
ACSI report: Customer satisfaction increases for e-business despite dips in social media Jul 26, 2016 by Tamar Weinberg ACSI has come out with a report on customer satisfaction across e-business.
Twitter recycles 7-year-old tagline in new ad campaign Jul 25, 2016 by Tim Peterson Twitter’s new ad campaign echoes the “What’s happening” tagline that co-founder Biz Stone introduced in 2009 to explain what Twitter is.
Post-Bezos, The Washington Post is making its ads “all about users-first” Jul 25, 2016 by Barry Levine Launched eight months ago, its RED group has developed user-targeted ad tools for the Post and for licensing to other publishers.