Jun 27, 20182 min read

Marketing Day: Supreme Court reversal, Facebook cryptocurrency ads & more

Here’s our recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

Supreme Court reversal on state sales tax deals major blow to e-commerce businesses Jun 27, 2018 by Robin Kurzer With its decision on South Dakota v. Wayfair, the court paved the way for states to introduce legislation that will require e-tailers to collect sales tax.
Account-Based Marketing Tools: A Marketer’s Guide — New report from MarTech Today Jun 27, 2018 by Digital Marketing Depot Account-based marketing (ABM) has been used by B2B marketers for well over a decade. But rapid advances in the sophistication and accessibility of the data — and in technologies that enable ABM — are now fueling widespread adoption of this approach.
The Trade Desk launches its ‘Next Wave’ Jun 27, 2018 by Barry Levine The demand-side platform is today unveiling a new AI layer, an insight-optimized UI and a Planning Tool that generates and launches campaigns.
Facebook’s ‘Keyword Snooze’ feature will let users hide posts with specific words or phrases for 30 days Jun 27, 2018 by Amy Gesenhues Still in testing, Facebook’s option to ‘snooze’ words will work much like Twitter’s ‘muted words’ feature, but only for a 30-day period.
Facebook opens door to cryptocurrency ads, reversing policy announced earlier this year Jun 26, 2018 by Amy Gesenhues After banning promotions around binary options, initial coin offerings and cryptocurrency in January, Facebook is now allowing cryptocurrency ads.

DoubleClick is out as Google ushers in new brand names for its advertising products Jun 27, 2018 by Ginny Marvin The new brands, Google Marketing Platform and Google Ad Manager, unify buy-side and sell-side products, respectively.
Account-Based Marketing Tools: A Marketer’s Guide — New report from MarTech Today Jun 27, 2018 by Digital Marketing Depot Account-based marketing (ABM) has been used by B2B marketers for well over a decade. But rapid advances in the sophistication and accessibility of the data — and in technologies that enable ABM — are now fueling widespread adoption of this approach.
Forrester issues first Wave report on Experience Optimization Jun 27, 2018 by Barry Levine Adobe takes top ranking for platforms that combine testing, behavioral targeting and recommendation engines.