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Writer's pictureFahad H
Feb 2, 20155 min read

Marketing Day: Super Bowl Marketing, Mobile Usage & Google Privacy

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

The J2O brand is all about blends, so it makes sense for the company to explore what happens when two artistic things are put together.

Unruly, iSpotTV both declare “Lost Dog” the top online performer among Sunday’s Super Bowl commercials.

Anheuser-Busch brands proved to be the big winner on the social media site for Super Bowl XLIX.

According to a recent survey based report from Forrester Research, US and UK smartphone owners “use an average of 24 apps per month but spend more than 80 percent of their time on just five apps.” Whether or not it’s literally five, this is directionally correct; consumer app time is concentrated in just a few popular […]

Which brand won the social media attention during Super Bowl 2015? The surveys from various sources are all still coming in. From Engagor, McDonald’s seems to have been a big winner. Engagor is a platform for monitoring social activity across the web. For Super Bowl 49, it analyzed social data around brands and the ads […]

The fast food giant received more than 634,310 Twitter mentions during the game; Runners-up Always and Budweiser got 455,695 and 371,900. Twitter also set record for most Super Bowl-related tweets with 28.4 million.

Armchair quarterbacks can critique Super Bowl ads all day long, but contributor Chris Kerns contends the data tell the real story of what resonated.

Under fire from European regulators since it consolidated its privacy policies into one in 2012, Google has maintained its privacy policy complies with European law and has repeatedly declined to make changes in response to individual government requests or threats. However last week the company blinked. Google has now agreed to make changes in its policy following […]

There was a surprising amount of repetition and a few glitches, but many advertisers made decent plays during the live stream.

The social network reports that 65 million people created 265 million interactions, peaking with 1.3 million people per minute talking about the game at the end of the New England Patriots’ victory.

Some people are just checklist people. I’m one of them. I do everything from a checklist. I have a chore checklist, a checklist for work, and even one for groceries. Yeah, most people just call that a “grocery list,” but to me, it’s a checklist! The thing is, I’m a completer. I love being able […]

What if you could automate the drudgery of direct buys while retaining the benefits of running directly on the publisher’s ad server? Columnist Ratko Vidakovic explains “programmatic direct.”

Facebook is the most mentioned social network with four; Snapchat makes its debut.

While the tally is still out on which advertiser won the Super Bowl, the loser is quite clear and depressing.

Bud Light, Carnival Cruise Lines, Doritos, Mercedes-Benz and Wix.com first out of the gate with 2015 Official Super Bowl XLIX Ad Teasers. Click to watch all the currently available ad teasers and full-length 2015 Super Bowl Commercials as they become available.

Thanks to everyone who joined us during the big game. Below you’ll see the archive of Marketing Land’s live #HashtagBowl blog, where digital advertising experts weighed in on the big-ticket ads during the Super Bowl, focusing especially on how brands are extending the value and conversation online. Here’s who participated: special guests Peter Shankman, consultant and author of […]

Other major brands also planning to buy video ads for Sunday’s Super Bowl.

There’s no question that Super Bowl ads are often very clever, entertaining, engaging and sometimes even “powerful.” Many of these spots are shared or viewed millions of times after game day. But are they effective? Meaning: do they generate sales or other value for the brands and companies that pay so much to have them produced and […]

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