Aug 22, 20173 min read

Marketing Day: Store landing pages, lead nurturing & LinkedIn video

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Optimized store landing pages: An important part of local search strategy Aug 22, 2017 by Tony Edward How can brick-and-mortar stores improve the online experience for both users and search engines? Columnist Tony Edward says the key lies in strong local landing pages.
How to improve your SEO with user-friendly interlinking Aug 22, 2017 by Kristopher Jones Sure, backlinks are important, but columnist Kristopher Jones makes the case that internal linking is also a critical component of improving your website’s search engine optimization and user experience.
The 3 undisputed truths about lead nurturing Aug 22, 2017 by Seth Price Contributor Seth Price discusses how automation, content marketing and eliminating limits to follow-ups will improve the success of your lead nurturing efforts.
Martech enablement series: Part 3 — Assembling your team members Aug 22, 2017 by Peter Ladka In his third piece in a nine-part series, contributor Peter Ladka takes a look at the similarities between a race team and a martech team, explaining how to model your team to help it win in the martech enablement race.
Navigating the disruptive world of martech Aug 22, 2017 by Marketing Land Staff The Martech Power Pack helps you understand the complex convergence of marketing, technology and management.
Why your brand should obsess over its customers, not its competitors Aug 22, 2017 by Mike Sands Columnist Mike Sands believes brands need to take a page from Amazon and put their customers — and the data they generate — at the center of all business decisions.
P&G fought online advertising, and online advertising won Aug 22, 2017 by David Rodnitzky Procter & Gamble last month slashed its digital ad spend over bot concerns. But columnist David Rodnitzky says online advertising isn’t broken, and pulling ad spend isn’t the answer.
ShareIQ can now generate ad-targeting segments of users who have interacted with brand images Aug 22, 2017 by Barry Levine The company says this is the first image-based segmenting, and that it can also create groups of users who have looked at competitors’ images.
LinkedIn officially rolls out native video uploading worldwide, but not for businesses (yet) Aug 22, 2017 by Tim Peterson Like other social networks, LinkedIn videos will autoplay without sound. Unlike other social networks, LinkedIn will break down videos’ audiences.