Apr 17, 20145 min read

Marketing Day: Spending On Facebook Advertising Soared 83% YOY In Q1

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

Heineken Turns Living Room Into Gigantic Pinball Machine

In a super cool activation, Publicis Italia created an awesome piece of experiential marketing for the introduction of Heineken’s “The Sub,” a futuristic-looking, advanced technology method of dispensing beer. Effectively, it’s a really cool keg. It was designed by Marc Newson and the agency decided to tout Newson’s masterful achievement in Milan during Design Week […]

Official: Google Approves The Marketing Land Google Glass App

How’s this for felicitous timing? Just days after Google Glass does its first public sale, which sells out all available units, the newest official Glassware added to the Glass app directory is our very own Marketing Land for Glass. The app offers the latest internet marketing news as reported by the Marketing Land crew delivered […]

Spending On Facebook Advertising Soared 83% YOY In Q1, Nanigans Report Shows

Advertisers on Facebook increased spending by 83% in the first quarter of 2014 compared to Q1 of 2013, according to data from online advertising software provider Nanigans. Also in the report (which can be downloaded in full here): Spending in Q1 dropped slightly — by 5% — compared to the fourth quarter of 2013. Cost […]

Infographic: Which Is The Most Effective Digital Marketing Channel

Looking to attract new visitors online? Social, email, paid search and SEO are all attractive ways to bring in the audience. But some bring more visitors than others plus some convert better. The folks at Conductor have put together an infographic looking at the four major channels and how effective they are, compiled from various […]

Google Analytics Combines Web & App Data Into Single Reporting View

Google Analytics announced yesterday it is combining web and app data into a single reporting view, as well as merging its Visitor web metric and Active Users app metric under the same “Users” name. Google Analytics product manager Nick Mihailovski shared the updates on the Google Analytics Google+ page, clarifying how the newly consolidated web […]

Could “Liking” A Brand On Facebook Waive Your Legal Rights?

There is a very disturbing trend in the world of corporate terms and conditions. Consumers (and small merchants) are increasingly being forced by fine-print clauses into binding arbitration to resolve disputes with companies. The very pro-business US Supreme Court not long ago ruled this was entirely legal. What it means as a practical matter is that individuals […]

Google Ad Review Center Gets Updated Interface, Navigation & New Ad Review Options

Google announced yesterday on its AdSense blog that the Ad review center has been updated with a new user interface, navigation and added features. According to the announcement, users will now have more options for reviewing ads, including a “Show reviewed ads” checkbox, located at the top right of the Ad review center, that displays […]

3 Ways To Connect With Your Customer Even When You Don’t Make The Sale

There are four ways to break into e-commerce: Better service (Zappos) Cheaper prices (flash sales) Proprietary products (Bonobos, BetaBrand, Warby Parker, Revolve Clothing, etc.) New experiences (ShoeDazzle, Rent the Runway) Unless your company embodies at least one of these attributes, it’s nearly impossible to succeed as a viable e-commerce company. Your potential customers are already […]

Twitter Expands Mobile Ad Offering With App Install Ads & New Twitter Publisher Network

Nearly 6 months ago, Twitter purchased mobile ad startup MoPub for a reported $350M to help bolster their overall mobile offerings. Today, Twitter is making good use of this acquisition with the launch of a new mobile app promotion suite and the announcement of the Twitter Publisher Network. The new suite not only follows suit with […]

Former Yahoo COO de Castro Made Tidy $3.8 Million Per Month

Yahoo COO and former Googler Henrique de Castro was fired by CEO Marissa Mayer in January. At the time, there was considerable reporting (and surprise) about the size of his golden parachute, which Forbes said was worth a whopping $109 million. He wasn’t eligible for all of it, however, given a four year vesting period. He […]

A Concise Overview Of Cross-Channel Marketing Models

For several decades, modeling cross-channel marketing impact was synonymous with marketing mix (“top-down”) models. However, with the increase in cross-channel tracking and computational power, new breeds of marketing attribution (“bottom-up”) and other alternative models have appeared in recent years. Although these models all seek to quantify the relative impact of different media channels, they are […]

Now You Can Tell Facebook Friends Where You’re ‘Traveling To’

Facebook has added “Traveling To” to its roster of feeling-and-doing status update options. Now people can share their travel plans with friends in a Facebook-official manner. The feature is accessed by the smiley-face icon on status updates from the desktop and mobile apps. Among the other choices: Feeling, Watching, Reading, Listening To, Eating, Playing. Currently, […]