Jul 31, 20182 min read

Marketing Day: Special rates to SMX East, Facebook partners with Moat, Twitter shadow banning &

Here’s our recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

Rebranding your local business? Don’t start without reading these tips Jul 31, 2018 by Jamie Pitman Rebranding an established business is not easy, says contributor Jamie Pitman, especially for small businesses. Here are 6 marketing and local search tips to help make the process a success.
Snapchat launches ad marketplace for Discover partners & brings Commercials to Ads Manager Jul 31, 2018 by Amy Gesenhues A select group of Snapchat’s Discover partners have been given access to Snap Private Marketplace, a beta program for publishers to monetize content.
Special rates to SMX East end soon! Jul 31, 2018 by Marketing Land Google’s new Search Console. Site speed as a ranking factor. Voice search. Mobile-first index. Search advertising testing. For more than a decade, hot topics like these have attracted marketers obsessed with SEO and SEM to New York City for SMX® East.
Twitter shares how it ranks search results after being accused of shadow banning accounts Jul 31, 2018 by Amy Gesenhues The company confirmed it does not shadow ban accounts. There had been a problem, but it was isolated to its auto-suggestion feature for search.
Facebook updates video ad metrics & adds Moat as measurement partner Jul 31, 2018 by Amy Gesenhues Advertisers will soon be able to use Moat’s measurement platform to verify Facebook’s new Video Play metric.

Send your hybrid marketers to MarTech to stay on the cutting edge Jul 31, 2018 by MarTech Today Successful marketing teams are diverse. They include storytellers, schedulers, sellers and technologists. Getting them on the same page can be a challenge for even the most experienced manager. That’s why you should bring your team to MarTech®. Join us in Boston October 1-3 to discover, learn and connect with others.
Martech + ad tech, part 3: Eliminating silos and connecting data with integrated CRM and DMP Jul 31, 2018 by Jose Cebrian What’s the big deal about the convergence of martech and ad tech? Columnist Jose Cebrian explains how it’s fueling valuable customer insights.