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Marketing Day: Social Media To Influence Half Of Holiday Shoppers, A Content Analytics Tool & M

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

According to a new holiday shopping survey sponsored by e-commerce platform MarketLive (carried out by the e-tailing Group) mobile and social channels will play a significant role in holiday shopping this year. The survey was conducted online among 1,000 smartphone owners, equally divided between male and female, who spend at least $250 annually on e-commerce. […]

In less than 90 days, 2015 budgeting will be complete, Black Friday will be a distant memory, and new marketing objectives will be the measure of your success. Be ready! Hone your paid, earned, and owned social media marketing skills at SMX Social Media Marketing in Las Vegas, November 19-20. Attend and you’ll learn proven […]

If imitation is the sincerest form of flattery, Comedian Billy Eichner of Funny of Die & Fuse TV fame should be quite flattered every time he catches the new Burger King commercials. Eichner popularized “drive by” interviews in his “Billy On The Street” segment that included yelling, fast-talking, screaming and celebrities. The commercial in question […]

Are you spending too much time on content analysis? Contributor Travis Wright describes a tool that might make your content marketing life a lot easier.

Retargeting has become an essential tactic in the modern marketing arsenal. It increases the effectiveness of all other marketing efforts, increasing brand awareness, recall, and driving customers down the funnel to ultimate conversion.

To make ads copy easier to read, Google is rejiggering how AdSense text ads display on mobile devices. In the new look, shown above, the headline (in blue) and description are bigger than in former iterations. That’s a good thing for users, no doubt. The next step Google’s taken here in the name of a […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Affiliate Marketing

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Domaining

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

Mobile/Local Marketing

Reputation Management

Social Media

  1. 10 Best Tweeting Tips to Take Home, www.internetmarketingninjas.com

  2. 48% of Marketers Using Social Media for Retargeting, Planning to Spend More, www.mediabistro.com

  3. 7 Obsolete Social Media Tactics You’re Wasting Your Time On, www.quicksprout.com

  4. 7 Social Media Psychology Studies for Smarter Marketing, www.searchenginejournal.com

  5. B2B Marketing on Facebook? Yes!, www.toprankblog.com

  6. Facebook comments: now with stickers, www.insidefacebook.com

  7. Facebook Restores Ad Targeting of Users 65+, allfacebook.com

  8. Facebook: Great for Ads, Bad for Ads, www.dailyconversions.com

  9. Football Added as Facebook Ad-Targeting Option, allfacebook.com

  10. How to Improve Your Facebook News Feed Visibility, www.socialmediaexaminer.com

  11. Shhh… Three Facebook marketing secrets, econsultancy.com

  12. Snapchat ads will spur flood of creative content, www.mobilecommercedaily.com

  13. The 101 Best Social Media Tools (Free & Premium) For 2014, www.minterest.org

  14. Twitter Partners With Bank to Offer Money Transfers via Tweets, www.mediabistro.com

  15. Why Online Marketers Should Be Paying Attention to the Rise of Ello, ppc.org

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