Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
A winning process yields winning results: Conversion optimization tips from SMX Advanced Jul 3, 2017 by Brendan McGonigle Itching to run that next big test? Columnist Brendan McGonigle shares insights on conversion rate optimization from SMX Advanced.
Imagining the possibilities of marketing and artificial intelligence Jul 3, 2017 by Rob Rasko Ad tech isn’t dead. In fact, thanks to artificial intelligence, it’s evolving. Columnist Rob Rasko discusses the ways marketers are currently taking advantage of AI to transform their strategies.
Social media automation: Oxymoron or godsend? Jul 3, 2017 by Seth Price When it comes to engaging with consumers on social, automation can save you both time and money. Contributor Seth Price outlines four things to consider when automating your social media content.
What’s the future of modern commerce? Or, why did Amazon buy Whole Foods? Jul 3, 2017 by Brian Solis Today’s retail environment demands a shift in mindset and an unprecedented level of consumer understanding. Contributor Brian Solis lays out the path he believes retailers must take to be successful.
How to inject urgency into your product pages Jul 3, 2017 by Ben Jacobson Hurry! Act now! Contributor Ben Jacobson shares five ways to instill a sense of urgency into your content to increase your conversion rate.
AppsFlyer makes its attribution data more transparent Jul 3, 2017 by Barry Levine This Agency Transparency solution, the company says, is the first to offer easy access to this kind of detailed data for brands.
How video ad quality affects campaign performance on Facebook Jul 3, 2017 by Aden Andrus How much time and money should you put into a video to get results? Contributor Aden Andrus looks at the relationship between video ad quality and campaign performance on Facebook.
Online Marketing News From Around The Web:
Analytics
Blogs & Blogging
7 Ways to Convert Website Visitors into Subscribers, Search Engine Journal
How to Beat the Battle of an Ineffective Blog, Content Marketing Institute
Six tips for generating evergreen blog content, 3Q Digital
Business Issues
Amazon completes its acquisition of Middle Eastern e-commerce firm Souq, TechCrunch
Microsoft to Cut Sales Jobs Next Week, Wall Street Journal
Content Marketing
Copywriting, Design & Usability
E-Commerce
Amazon Consumer Shopping Survey – Amazon Usage Insights, Offers Blog
Can Grocers Survive the Amazon and Walmart Squeeze Play?, Multichannel Merchant
Shopper Marketing Is Moving Online As Brands Open Data To Stores, AdExchanger
Email Marketing
Data Shows CTR and Open Rates Rise Despite Email Marketing Challenges, KoMarketing
How to Write Compelling Intros for Mobile Email Marketing, Top Rank Marketing Blog
General Internet Marketing
5 Tips to Bring Performance Marketing into Focus, MarTech Advisor
MarTech
How can Brands Turn Smart Tech Data into Usable Intelligence?, MarTech Advisor
Social Media
Video
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