Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Rise of the strategic marketing operations leader: Part 1 Sep 22, 2017 by Debbie Qaqish Contributor Debbie Qaqish believes marketing operations leaders are becoming the new power players in marketing and gives examples of how they’re driving change in their organizations.
Make user-generated content your brand’s secret weapon Sep 22, 2017 by Digital Marketing Depot Your customers’ own words are more important to your brand than any marketing tagline you can write. More than 90 percent of consumers say they trust recommendations from others — even people they don’t know — over branded content!
Social media ad fatigue: How to combat it without spending all day making new creatives Sep 22, 2017 by Laura Collins Ad fatigue is a problem we’re all too familiar with, so how can you avoid it? Contributor Laura Collins shares key techniques to refresh your creative efficiently and effectively.
Programmatic TV is the future: Here’s how to capitalize on the opportunity Sep 22, 2017 by Grace Kaye As programmatic TV continues its inexorable march forward, columnist Grace Kaye explains how you can get in on the game and optimize your programmatic TV advertising.
5 ways to write better email subject lines this holiday season Sep 22, 2017 by Kyle Henderick During the busy holiday season, how do you make your emails stand out in consumers’ inboxes? Columnist Kyle Henderick believes the right subject line is just as important as the message itself.
The Trade Desk integrates connected TV buying and measurement directly into its platform Sep 22, 2017 by Ginny Marvin Ad buyers can target, measure and retarget addressable TV households across screens.
Online Marketing News From Around The Web:
Analytics
Business Issues
Content Marketing
Content Marketing – What about Music?, MarTech Advisor
Emergency Alert: We Need to Rethink Content Strategy, Contently
The Risks That Come With Content Marketing Success, Content Marketing Institute
E-Commerce
7 Ways to Avoid “No Results” Pages in Ecommerce Site Search, multichannelmerchant.com
Holiday shoppers to spend 47% more on Black Friday, Cyber Monday, Retail Dive
How data is changing the very model of the modern merchandiser, Digiday
Email Marketing
Email for Inbound Marketing: Best-Practices and Tips, MarketingProfs
How to Write an Effective Holiday Marketing Email, Constant Contact
General Internet Marketing
Influencer marketing is growing up with tighter contracts, Digiday
Marketing 101: What is the rule of thirds?, MarketingSherpa Blog
The Connection Between Marketing and Human Resources, MarketingProfs
Internet Marketing Industry
MarTech
Mobile/Local Marketing
Social Media
Video
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