Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Snapchat is testing ads that contain advertorials like listicles Mar 30, 2016 by Tim Peterson Snapchat has started testing ads that let marketers like AT&T attach branded articles containing text, images and GIFs to their 10-second video ads.
Salesforce survey: Customer satisfaction is more important to marketers than revenue or customer acquisition Mar 30, 2016 by Barry Levine Newest “State of Marketing” report describes what approaches characterize high-performing marketing teams
The real impact of Google’s new paid search ad layout on organic search Mar 30, 2016 by Winston Burton We’ve heard a lot about how Google’s changes to its paid ad display might impact advertisers, but what about those focused on organic search? Columnist Winston Burton discusses the impact on SEOs.
Manual link building’s 7 worst outreach offenses Mar 30, 2016 by Julie Joyce Are you making mistakes with your link-building outreach? Columnist Julie Joyce lists what she considers to be the 7 worst outreach violations.
Twitter simplifies conversion tracking & audience segmentation with universal tag Mar 30, 2016 by Ginny Marvin The single tag enables tracking for multiple conversion events and setup for as many as 200 tailored audiences.
What Amazon understands about offline retail Mar 30, 2016 by Florent Peyre What can retailers, online and offline learn from Amazon’s venture into the brick-and-mortar space? Columnist Florent Peyre explores.
3 ways to use the “familiarity bias” for maximum B2B engagement Mar 30, 2016 by Matthew Barby How can you get in front of prospects so you’ll be top of mind when they’re making their purchase decisions? Columnist Matthew Barby has tips.
Conversation as the new UI: Microsoft makes its chatbot pitch at Build 2016 Mar 30, 2016 by Danny Sullivan Cortana Intelligence Suite & Microsoft Bot Framework introduced to help developers understand conversations & take actions where they happen.
Image-driven mobile ads for automakers now available on Google in the US Mar 30, 2016 by Ginny Marvin The specialized ads are now out of beta, along with ad listings for nearby dealerships.
The comprehensive guide to video advertising in 2016 Mar 30, 2016 by Thomas Stern Columnist Thomas Stern discusses best practices for video advertising across a wide variety of platforms and channels, including mobile, display and social.
How GE uses live video to tell stories & humanize the industrial side of the brand Mar 30, 2016 by Amy Gesenhues Five questions with GE’s social media lead Sydney Williams
Fullscreen’s subscription video service will be ad-free but not brand-free Mar 30, 2016 by Tim Peterson Fullscreen’s subscription-based video platform won’t carry ads when it debuts on April 26 but is open to hosting programs that involve brands like AT&T.
OTT television joins the world of user profiles in Tru Optik/Experian partnership Mar 30, 2016 by Barry Levine Tru Optik’s tracking of OTT viewing meets Experian’s massive user profiles, providing validation to multi-screen advertisers about who their audiences really are.
3 keys to architecting customer experiences that go beyond the desktop Mar 30, 2016 by Brian Solis Is your business thinking like a mobile consumer? Columnist Brian Solis details the questions brands should be asking themselves in our mobile world.
We’re reaching the tipping point in mobile commerce Mar 30, 2016 by Jason Warnock Think people don’t convert when they receive email on a mobile phone? Think again, advises columnist Jason Warnock, and he’s got the stats to back up his contention.
Learn how to optimize your martech stack with “The Enterprise Guide to Marketing Technology” Mar 29, 2016 by Digital Marketing Depot Today’s marketers contribute more than ever to sales and the bottom line. With so many new marketing technologies emerging every day, how do you know which are essential to your role? And how do you ensure the data you collect has the greatest impact?
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Online Marketing News From Around The Web:
Affiliate Marketing
Affiliate Marketing: Learning from F.T.C.’s Paid Placement Disclosures, www.practicalecommerce.com
Blogs & Blogging
3 Simple Steps to Create a Content Calendar, www.searchenginejournal.com
Everything Bloggers Need to Consider for Their April Content Calendar, www.problogger.net
Survey: Non-celebrity bloggers better influencers than celebrities, www.retaildive.com
Business Issues
Content Marketing
29 Essential Content Marketing Metrics, unbounce.com
How Hospitals Are Approaching Content Marketing, www.marketingprofs.com
Copywriting, Design & Usability
9 Tips For Building Marketing-Friendly Websites, www.aimclearblog.com
How Personalized Web Experience Saved a Newspaper, www.cmswire.com
How typography will help your responsive website stand out, econsultancy.com
What’s important when analysing your website speed?, www.branded3.com
Domaining
Email for your domain names: Google and Rackspace, domainnamewire.com
Google Registrar Dumps .com For Dot-brand, domainincite.com
E-Commerce
Amazon says home services orders grew 20 percent per month since launch, www.reuters.com
Can You Do Ecommerce Without an Open Web?, company-enterprise.myshopify.com
Simplifying Your Ecommerce Checkout for Cross-Border Customers, multichannelmerchant.com
The Tale Of 2 Landing Pages: An Ecomm Fable, www.ppchero.com
Email Marketing
15 Goals, Tips, Examples, and Lessons for E-Newsletter Perfection, contentmarketinginstitute.com
4 ways to convey urgency in your next email, myemma.com
9 Surprisingly Simple Ways To Get People To Respond To Your Email, www.fastcompany.com
Why Permission-based Email Marketing Matters, blogs.constantcontact.com
General Internet Marketing
Marketing: Hire a freelancer, an agency, or do it yourself?, raventools.com
Three New Roles That Every Marketer Must Play, www.marketingprofs.com
Internet Marketing Industry
Former Pegasystems and Dealer.com CFO Joins Continuum’s Board of Directors, media.continuum.net
HookLogic Expands Native Mobile Reach for Ecommerce, www.prnewswire.com
Invoca Raises $30 Million to Bring Phone Calls into the Marketing Cloud, www.invoca.com
Madison Logic Selected by AlwaysOn as an OnMedia Top 100 Winner, www.marketwired.com
PowerInbox Secures $6.5M A Round to Expand Dynamic, Live-on-Open Email Personalization & Monetization Products, www.prnewswire.com
MarTech
A day in the life of… Managing Director of an ad tech firm, econsultancy.com
Marketing Tech Incubated At UPenn Makes The Jump To Startup, adexchanger.com
Mobile/Local Marketing
3 lessons mobile advertising can learn from display’s mistakes, www.mobilecommercedaily.com
65% of UK’s Shoppers are Mobile, multichannelmerchant.com
China: The Mobile 2.0 X-Factor, flurrymobile.tumblr.com
Facebook gives in to BlackBerry’s begging, creates web-based app after killing native app, venturebeat.com
Native Advertising for Mobile Marketers: 4 Tips for Success, www.tune.com
Why mobile is still not fully integrated in marketers’ approach: Forrester, www.mobilecommercedaily.com
Social Media
6 Reactions Brands May Have to Facebook’s Reactions, www.adweek.com
9 Ways to Grow Your Startup With Social Media, www.jeffbullas.com
Facebook Adding Detailed Filters to Mobile Search?, www.adweek.com
How to Maximize Your Content Exposure on LinkedIn, www.socialmediaexaminer.com
Increase Potential Customers with Facebook Lead Ads, ignitevisibility.com
Our Favorite Facebook Tool + 16 Amazing Pages That We Draw Inspiration From Every Day, blog.bufferapp.com
Pinterest Promotes Tim Kendall to President, www.wsj.com
The Behavioral, Emotional, and Technological Barriers to Social ROI, simplymeasured.com
This Global Agency Is Now Adding 3,500 Staffers to Facebook at Work, www.adweek.com
What Marketers Should Know About Snapchat’s Update, adage.com
Why Corporate Social Responsibility Is the CMO’s Best Accessory, adage.com
Video
16 of the Best YouTube April Fool’s Day Pranks (So Far), www.reelseo.com
6 Ways to Use Video to Increase Conversion Rates, www.wordstream.com
A Look Into the Future: How Will VR & Marketing Intersect?, www.adweek.com
Facebook’s Live Video Effort Entices Media Companies, New York Times
Instagram’s new 60-second video limit: Five things brands need to know, econsultancy.com
Virtual Reality For Marketers: Think Experience, Not Interruption, adexchanger.com
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