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Writer's pictureFahad H

Marketing Day: Snapchat testing new ads, Twitter’s universal tag & GE’s live video

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Snapchat is testing ads that contain advertorials like listicles Mar 30, 2016 by Tim Peterson Snapchat has started testing ads that let marketers like AT&T attach branded articles containing text, images and GIFs to their 10-second video ads.

  2. Salesforce survey: Customer satisfaction is more important to marketers than revenue or customer acquisition Mar 30, 2016 by Barry Levine Newest “State of Marketing” report describes what approaches characterize high-performing marketing teams

  3. The real impact of Google’s new paid search ad layout on organic search Mar 30, 2016 by Winston Burton We’ve heard a lot about how Google’s changes to its paid ad display might impact advertisers, but what about those focused on organic search? Columnist Winston Burton discusses the impact on SEOs.

  4. Manual link building’s 7 worst outreach offenses Mar 30, 2016 by Julie Joyce Are you making mistakes with your link-building outreach? Columnist Julie Joyce lists what she considers to be the 7 worst outreach violations.

  5. Twitter simplifies conversion tracking & audience segmentation with universal tag Mar 30, 2016 by Ginny Marvin The single tag enables tracking for multiple conversion events and setup for as many as 200 tailored audiences.

  6. What Amazon understands about offline retail Mar 30, 2016 by Florent Peyre What can retailers, online and offline learn from Amazon’s venture into the brick-and-mortar space? Columnist Florent Peyre explores.

  7. 3 ways to use the “familiarity bias” for maximum B2B engagement Mar 30, 2016 by Matthew Barby How can you get in front of prospects so you’ll be top of mind when they’re making their purchase decisions? Columnist Matthew Barby has tips.

  8. Conversation as the new UI: Microsoft makes its chatbot pitch at Build 2016 Mar 30, 2016 by Danny Sullivan Cortana Intelligence Suite & Microsoft Bot Framework introduced to help developers understand conversations & take actions where they happen.

  9. Image-driven mobile ads for automakers now available on Google in the US Mar 30, 2016 by Ginny Marvin The specialized ads are now out of beta, along with ad listings for nearby dealerships.

  10. The comprehensive guide to video advertising in 2016 Mar 30, 2016 by Thomas Stern Columnist Thomas Stern discusses best practices for video advertising across a wide variety of platforms and channels, including mobile, display and social.

  11. How GE uses live video to tell stories & humanize the industrial side of the brand Mar 30, 2016 by Amy Gesenhues Five questions with GE’s social media lead Sydney Williams

  12. Fullscreen’s subscription video service will be ad-free but not brand-free Mar 30, 2016 by Tim Peterson Fullscreen’s subscription-based video platform won’t carry ads when it debuts on April 26 but is open to hosting programs that involve brands like AT&T.

  13. OTT television joins the world of user profiles in Tru Optik/Experian partnership Mar 30, 2016 by Barry Levine Tru Optik’s tracking of OTT viewing meets Experian’s massive user profiles, providing validation to multi-screen advertisers about who their audiences really are.

  14. 3 keys to architecting customer experiences that go beyond the desktop Mar 30, 2016 by Brian Solis Is your business thinking like a mobile consumer? Columnist Brian Solis details the questions brands should be asking themselves in our mobile world.

  15. We’re reaching the tipping point in mobile commerce Mar 30, 2016 by Jason Warnock Think people don’t convert when they receive email on a mobile phone? Think again, advises columnist Jason Warnock, and he’s got the stats to back up his contention.


  1. Learn how to optimize your martech stack with “The Enterprise Guide to Marketing Technology” Mar 29, 2016 by Digital Marketing Depot Today’s marketers contribute more than ever to sales and the bottom line. With so many new marketing technologies emerging every day, how do you know which are essential to your role? And how do you ensure the data you collect has the greatest impact?

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Affiliate Marketing

Blogs & Blogging

Business Issues

Content Marketing

Copywriting, Design & Usability

Domaining

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Social Media

  1. 6 Reactions Brands May Have to Facebook’s Reactions, www.adweek.com

  2. 9 Ways to Grow Your Startup With Social Media, www.jeffbullas.com

  3. Facebook Adding Detailed Filters to Mobile Search?, www.adweek.com

  4. How to Maximize Your Content Exposure on LinkedIn, www.socialmediaexaminer.com

  5. Increase Potential Customers with Facebook Lead Ads, ignitevisibility.com

  6. Our Favorite Facebook Tool + 16 Amazing Pages That We Draw Inspiration From Every Day, blog.bufferapp.com

  7. Pinterest Promotes Tim Kendall to President, www.wsj.com

  8. The Behavioral, Emotional, and Technological Barriers to Social ROI, simplymeasured.com

  9. This Global Agency Is Now Adding 3,500 Staffers to Facebook at Work, www.adweek.com

  10. What Marketers Should Know About Snapchat’s Update, adage.com

  11. Why Corporate Social Responsibility Is the CMO’s Best Accessory, adage.com

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