Marketing Day: Snapchat tagging, DoubleVerify finds fraud code & 1plusX keyword targeting

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Report: Facebook owns the top mobile app in 10 out of 13 countries measured Mar 12, 2018 by Greg Sterling Report from comScore examines key trends, shows mobile dominates user engagement but desktop still has greater reach in some markets.

What does it take to run a successful email marketing program? Mar 12, 2018 by Digital Marketing Depot Get started with some tips from one of the world’s foremost digital marketers.

Building a learning agenda into your marketing program Mar 12, 2018 by Jose Cebrian Of course you want to learn from your marketing tests and experiences, but contributor Jose Cebrian contends you must plan ahead to ensure your learnings are applicable going forward.

1plusX adds search-like keyword targeting to its DMP Mar 12, 2018 by Barry Levine The Zurich-based company employs machine learning to predict which consumers might be appropriate for a given set of terms.

Ad fraud allegations continue to besiege Newsweek Media Group Mar 12, 2018 by Ginny Marvin DoubleVerify says it found fraudulent code on the company’s Newsweek and International Business Times domains.

5 conversion boosters to optimize your PPC campaigns Mar 12, 2018 by Sponsored Content: Acquisio Earlier this year, Facebook broke some bad news. Organic reach is officially being choked, making it harder for brands to reach the audiences they’ve worked so hard to build. Because of this, I believe marketers will look to SEM (search engine marketing) to recapture lost attention. The problem is, there’s already so much competition. How […]

Snapchat’s @-tagging test could help brands & influencers build their follower numbers Mar 9, 2018 by Amy Gesenhues The company says the feature is in ‘test mode’ and currently works for any type of account, including ‘organic’ brand accounts.

Creating the best lead-gen website, step by step Mar 9, 2018 by Allen Martinez Before you jump into conversion rate optimization, contributor Allen Martinez says your website must reflect a deep understanding of your customers, among other things. Read on for how best to approach the challenge.

Mastering nurturing in an always-on world Mar 12, 2018 by Sonjoy Ganguly Contributor Sonjoy Ganguly explains how to win today’s B2B decision-maker by knowing exactly how to use one key strategy.

MarTech Today: DMP 1plusX adds search-like keyword targeting, what’s needed for AI success & what Facebook data doesn’t tell us Mar 12, 2018 by Barry Levine Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: 1plusX adds search-like keyword targeting to its DMP Mar 9, 2018 by Barry Levine The Zurich-based company employs machine learning to predict which consumers might be appropriate for a given set […]

5 conversion boosters to optimize your PPC campaigns Mar 12, 2018 by Sponsored Content: Acquisio Earlier this year, Facebook broke some bad news. Organic reach is officially being choked, making it harder for brands to reach the audiences they’ve worked so hard to build. Because of this, I believe marketers will look to SEM (search engine marketing) to recapture lost attention. The problem is, there’s already so much competition. How […]

1plusX adds search-like keyword targeting to its DMP Mar 9, 2018 by Barry Levine The Zurich-based company employs machine learning to predict which consumers might be appropriate for a given set of terms.

The MarTech Minute: Adobe introduces cloud search, former Facebook exec joins Pixability, lots of partnerships Mar 9, 2018 by Robin Kurzer The martech week in review: News and announcements in marketing technology this week that you might have missed